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The Right Way to Write, Publish and Sell Your Book [Perfect Paperback]

Patricia L. Fry (Author)
4.2 out of 5 stars  See all reviews (16 customer reviews)

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Book Description

October 13, 2007
This is a straightforward, informative book for hopeful and struggling authors who are still confused about the process of publishing. Whether you write fiction, nonfiction, children's books, poetry or memoirs, this book is for you. You'll learn your way around the publishing industry, how to locate and approach publishers and agents, how to write a book proposal, the process of self-publishing, the necessity and art of developing a platform, how to target your audience, how to build promotion into your novel, how to develop a marketing plan and much more.

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Editorial Reviews

Review

"This wonderful and comprehensive book is the reality check aspiring authors need to get a leg up and get noticed." --Peter Bowerman, The Well-Fed Writer, December 2005

"Fry's friendly, wise, and information-packed book can mean the difference between utter frustration and a successful writing career." --Marilyn Ross, The Complete Guide to Self-Publishing, December 2005

"Get this valuable resource. It is far less-expensive than making a mistake." --Dan Poynter, The Self-Publishing Manual, December, 2005 --This text refers to the Paperback edition.

About the Author

Patricia Fry is a full-time writer, editorial consultant, speaker, workshop leader and the author of 27 books. She began her freelance writing career in 1973. She is also the president of SPAWN (Small Publishers, Artists and Writers Network).

Product Details

  • Perfect Paperback: 366 pages
  • Publisher: Matilija Press; 2nd edition (October 13, 2007)
  • Language: English
  • ISBN-10: 0977357627
  • ISBN-13: 978-0977357628
  • Product Dimensions: 8.4 x 5.5 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #2,040,292 in Books (See Top 100 in Books)

More About the Author

Patricia Fry is the author of 35 books (and counting), including "Publish Your Book, Proven Strategies and Resources for the Enterprising Author," "Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author," and "Catscapades, True Cat Tales." She started her writing career in 1973 and had her first book published by a New York publisher five years later. She established her own publishing company, Matilija Press, in 1983, before it was fashionable or even convenient.

Patricia supported herself for many years by writing magazine articles, and currently spends most of her time working with other authors on their projects. She is the executive director of SPAWN (Small Publishers, Artists and Writers Network), a networking organization for anyone interested in or involved in publishing.

Her interests, outside of writing and publishing, include grandchildren, her kitty cats, needlework, gardening and her daily meditation walk.

Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
Sitting down and writing is exactly the wrong way to start your book project. According to Patricia L. Fry, the author is far better off starting with a book proposal. The book proposal serves as a roadmap to writing the book and a marketing tool. Equally importantly, Fry points out, the proposal can be an invaluable tool in creating focus for a book. Rather than vaguely hope that a book will reach "everyone," Fry reminds the author that a minority of Americans are readers at all, and that most of the readers specialize. Authors are far better off identifying target markets (e.g., 12-13 year-old girls rather than children), and also knowing how large those markets might be.

Fry's book proposal is the first step in a two-step offering. The second is a marketing plan. Fry dismisses the comfortable idea that the publisher will do the work of marketing, arguing that most books will be sold by the author. Therefore, it's essential for both author and publisher that the author have a marketing plan for ensuring that those sales take place. Fry gives specific examples of things to avoid in the marketing plan (e.g., vague promises to hold conferences, book tours, etc.) and suggestions on how to be more specific.

In the second third of the book, Fry turns to advice on writing and publication. With her own background in selfpublication, Fry provides plenty of information on the nuts and bolts of creating a publishing company, soliciting printer services, purchasing ISBN blocks, and pricing the final product. Nonfiction writers, in particular, are likely to find her suggestions helpful as she discusses ways of stepping outside of the bookstore to find additional venues for the self-published book.

In the final third of the book, Fry turns to promotion. As she correctly points out, many authors are introverts by nature. Unfortunately, writing a good book is only the first (although worthwhile) step toward success. Without effective promotion, books will languish unsold in the author's spare bedroom or in the warehouse of the publisher.

I found Fry's discussion of the book proposal and marketing plan to be invaluable. Although most of Fry's examples come from the non-fiction world of her own background, the basic concepts and requirements of a good proposal are identical in fiction. Similarly, every publishing company, including even the largest, would welcome a focused, specific, and achievable marketing plan as described by Fry. The publicity sections also provided plenty of useful information, but were a bit more general (and thus less helpful to the writer) than were the sections on the proposal and marketing plan.

Any writer who's contemplating self-publishing for a nonfiction book would do well to get their hands on a copy of Patricia L. Fry's THE RIGHT WAY TO WRITE, PUBLISH AND SELL YOUR BOOK. Even readers who intend to go with traditional, royalty-paying publishers will find plenty of value in Fry's guide.
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3 of 3 people found the following review helpful
Format:Paperback
Genre: Nonfiction

Stars: 5 Stars

Title: The Right Way to Write, Publish and Sell Your Book

Author: Patricia Fry

Line/Publisher: Matilija Press

Release Date: 2006

ISBN: 0-9773576-0-0

The Right Way to Write, Publish and Sell Your Book is like having an honest,

straight-talking friend guiding you through the sometimes murky and highly

competitive world of publishing. Fry is quick to point out that she is not

trying to discourage potential authors, but rather provide the resources and

tools necessary to achieve success.

With all of the various options available for publishing a book, it is no

wonder that some authors are left feeling confused and even disappointed by

the end product - their book. Fry defines and covers the pros and cons of

each of the various publishing options. Entire chapters are devoted to

Print-on-Demand (POD) publishing and self-publishing. Drawing from her own

personal knowledge and experience, Fry provides many helpful tips on

selecting, approaching and communicating with publishers and editors. She

also shares other authors' anecdotes affording you an insider's perspective

of the industry.

Since Fry recommends writing a book proposal before writing the manuscript,

especially in the case of a nonfiction book, she devotes four chapters to

this topic. She show you how to focus your writing project to make it more

marketable to your target audience. It also enables you to pitch your

project to publishers before investing time and money into writing the book.

Plus, it serves as an outline when you do begin the writing process. The

development of the book proposal is thoroughly covered with samples provided

of each of its elements, including the synopsis, marketing plan, promotional

ideas, market analysis, about the author, and chapter outline.

With an overwhelming percentage of published books failing to make a profit,

self-promotion is the cornerstone of success. The misconception that you can

just write a book, publish it and then sit back and roll in the royalties is

quickly dismissed by Fry. (That is, unless you are Stephen King or Hillary

Clinton.) Marketing is a huge responsibility that authors must take on after

their book is in print. Three chapters are devoted to promotion, covering

the basics along with more creative approaches.

There is a chapter devoted to Bookkeeping. Fry does everything the old

fashioned way, handwritten in ledgers. If Fry ever decides to do a

revision, I would applaud a section devoted to electronic record keeping.

I highly recommend this book to anyone tinkering with the idea of writing a

book and to published authors needing assistance in the marketing

department. Take Frye's advice to "Follow your dreams with your eyes wide

open and your expectations reasonable," and be sure to read her book.

Reviewed by:

Brooke Spicher, Scribes World
Was this review helpful to you?
Format:Paperback
This revised edition of the popular informative book, The RIGHT WAY TO WRITE , PUBLISH AND SELL YOUR BOOK - Your Complete Guide to Successful Authorship (Matilija Press, 2006) along with its companion guide, "The Author's Workbook", combine the essence of authorship along with the practicalities of penmanship. The concept of being true to yourself as well as being true to your trade is spelled out clearly in Ms. Fry's brass tacks approach for passionate but hesitant new authors or the mid-career professional first-time author who already has contacts and a "platform" in place for a marketing windfall.

If you are able to get through the first 75 pages, you will be able to author and market your completed work. It is a daunting task, but with Ms. Fry's tips and recommendations she provides both reassurance and backup references for guidance. Her marketing suggestions are enlightening, her creative platform- and audience -generating ideas are not only manageable but also applicable to both fiction and nonfiction writers. The book is not for a lackadaisical writer.

Ms. Fry first discourages you from starting a book until you sure you have a complete understanding that the publishing business is just that - a business. Ms. Fry points out that a writer must be able to hook an agent with a rehearsed, professional 30 second verbal synopsis of the planned book. Alternatively, she discusses a written approach via submission guidelines, with a well-formatted book proposal, query letter, table of contents, or manuscript. She details how to organize parts of your book, hiring professionals along the way, and the pros and cons of self-publishing.

The Right Way to Write, Publish and Sell Your Book
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Most Recent Customer Reviews
I wish I could get my money back for this book!
In the first few pages of this book, Fry keeps repeating things like "I'm a famous rich author, but please be aware that MOST people will NEVER make it in the writing business. Read more
Published on August 24, 2009 by M. Krause
One of the Best Self-Publishing Books on the Market!
This book is one of the best books out there for authors who are looking to self-publish. No sugar coating, no pandering-- all the fluff has been removed. Read more
Published on June 20, 2009 by Tax Accountant
A Book Every Author Needs to Read
Fast & Furious Book Promotion

If you are one of over 4 million authors seeking to get published this year, give yourself an advantage and read this book. Read more
Published on November 22, 2008 by Philip Davis
Compassionate & Understanding Guidance for Novice Writers
Patricia Fry is a person I consider one of the great teachers and contributors to the field of writing. Read more
Published on September 4, 2008 by Charles Jacobs
Patricia Fry Offers An Indispensable Guide For Authors
Navigating the entire self-publishing process is a time consuming endeavor. As an author you'll continue to "pay tuition" along the way in the form of misspent time and money... Read more
Published on August 30, 2008 by R. Scott Lorenz
Removes The Rose-Colored Glasses for the Beginner or the Professional
As an author, a former book acquisitions editor and a literary agent, I want to know the straight scoop about the book publishing industry. Read more
Published on July 25, 2008 by W. Terry Whalin
This book is nothing short of a step-by-step manual for anyone who...
It would be a tragic understatement to say this book is a comprehensive discussion of writing and self-publishing topics. Read more
Published on March 6, 2008 by Daniel Shaurette
Now in a newly revised and expanded second edition
Now in a newly revised and expanded second edition, The Right Way To Write, Publish And Sell Your Book: Your Complete Guide To Successful Authorship" by Patricia L. Read more
Published on November 4, 2007 by Midwest Book Review
Frank, precise, thorough guide
Reviewed by Gretchen Craig, author of Always and Forever, a historical novel with romantic elements set in antebellum Louisiana, for the on-line magazine, WRITING FOR DOLLARS. Read more
Published on November 26, 2006 by Gretchen
A superbly structured, compendium of knowledge about the world of...
The original edition of this book was published in 2006. When I reviewed it I was particularly struck by the comprehensive nature of the book and the way it guided both new and... Read more
Published on November 22, 2006 by Magdalena Ball
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