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I Am Right You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic Paperback – December 1, 1992


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Product Details

  • Paperback: 320 pages
  • Publisher: Penguin Books; Reprint edition (December 1, 1992)
  • Language: English
  • ISBN-10: 0140126783
  • ISBN-13: 978-0140126785
  • Product Dimensions: 5.1 x 0.8 x 7.8 inches
  • Shipping Weight: 8.5 ounces
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,188,128 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Advocating a perception-based mode of thinking free from rigid rationality, de Bono ( Six Thinking Hats ) hopes this manual will "signal the start of a New Renaissance." He argues that "our existing thinking culture" overemphasizes rote logic and simplistic labeling of behaviors as right/wrong or always/never. Deeply suspicious of language as a tool for argument or persuasion, he likens the brain to a "self-organizing system" that generates patterns, and he calls for a new "lateral thinking" to liberate the mind from the shackles of language-dependent thought. "Water logic," adaptive and imaginative, will replace our confrontational, repetitive "rock logic." This trendy how-to, which reads like a motivational seminar handbook, is full of catchy slogans and mixes byte-size nuggets with questionable assertions ("Humor is by far the most significant behavior of the human mind"). Three Nobel physicists have written forewords to this book, which includes techniques designed to jolt the mind out of familiar ruts.
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Traditional ("rock logic") thinking is no longer sufficient to deal with today's political, economic, and social concerns, according to author and psychologist de Bono. While classical reasoning may sometimes serve us well, it fails in its assumption that perception is absolute. De Bono presents a model of the brain as a self-organizing system that forms and uses patterns. Behavior in this system is driven by perception that varies according to circumstance. De Bono urges the use of thinking techniques (e.g., provocation, lateral thinking) that encourage creativity and alternative designs. While the author occasionally belabors some points, his vision for a future that acknowledges the limitations of logic and emphasizes the importance of perception merits serious attention. For public and academic libraries. See also de Bono's Six Action Shoes , reviewed in this issue, p. 186.--Ed.
- Laurie Bartolini, Lincoln Lib., Springfield, Ill.
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

More About the Author

Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.

He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.

Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.

Customer Reviews

3.7 out of 5 stars
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Most Helpful Customer Reviews

19 of 19 people found the following review helpful By Peter A. Farrell on February 3, 1998
Format: Paperback
If you're interested in learning what the brain does without having to memorize lists of neurotransmitters and sections of neo-cortex, this is the book for you. De Bono is a genius at making a complex subject completely accessible to the average reader. For example, he avoids involved anatomical terminology altogether by using the metaphor of an octopus in place of a neuron. Learning how the brain works by imagining a beach full of glowing, smelly octopuses is a more efficient mnemonic device than a dry, "scientific" treatment. The rest of the book addresses the problems we humans have in trying to deal with everything "logically" without real logical tools, and thinking that everything can be "solved" through language, analysis, and confrontation. My way of thinking was enriched by De Bono's introduction of paradox, humor, and intuition to provoke creative thinking. And he takes on more than a few of philosophy's sacred cows while he's at it. The idea of "catchment" as a model of our automatic compartmentalization of new data is alone worth the price of the book.
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20 of 21 people found the following review helpful By Larry P. Leach on September 4, 2000
Format: Paperback
I found this book to be extremely useful to my understanding of human behavior. I have been reading extensive psychological literature in order to formulate a useful model to understand how humans in organizations react to proposed change. I want to use that model to help them create positive change. Most of the literature on organizational change is anecdotal support of an approach that once worked somewhere. (Exception: Chris Argyris) DeBono starts with the fundamental mechanism of how the brain works to understand the behavior people exhibit. This understanding has enabled me to formulate much more effective approaches to individual and organizaitonal change. You do have to think hard to understand deBono's underlying messages. It may be difficult if this is the first deBono book you read, or if you have not been digging for a solution to a specific problem. But, I give it a 5+!
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26 of 29 people found the following review helpful By A Customer on January 10, 2001
Format: Paperback
This book stands out as one of the best explanations of how the mind works, and doesn't work, and how to make make the best use of your own. He destroys in a few paragraphs a lot of deeply entrenched misconceptions that western society has been operating under for centuries. I've seen a lot of other long and wordy attempts that fail to get half as far as De Bono has in this little book. It's densely packed with concepts, each touched on just long enough to give the reader the main points, without all the flowery self-indulgent nonsense that so many other writers of books for the lay person love to fill their pages with. De Bono gets to the point. And good points they are! Excellent book.
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9 of 9 people found the following review helpful By phil602@flash.net on August 15, 1999
Format: Paperback
After reading a number of books on critical thinking, this book came along at the right time. The author shows the importance of the kind of thinking that generates new ideas. And, while these new ideas are subject to critical thinking, it takes a very different kind of thinking to create them.
I was disappointed with the relative lack of tools to use in what the author refers to as "lateral thinking." While the tools were not the subject of this book, I believe the author could have included a number of the tools he uses and teaches. (I felt as if the author chose to omit the tools just so that readers would need to buy one of his other books to get that information.)
A worthwhile read.
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6 of 6 people found the following review helpful By Kraig Schultz on January 6, 2007
Format: Paperback Verified Purchase
This book opened a lot of doors in my mind that I've been trying to get through for a long time.

This book is a great mix of topics that helped me gain a different understanding (several mental models are proposed in the book that offer a mental paradigm shift) of the relationship of emotion to thought to psychology, philosophy, belief, truth, etc. and helped me gain a historical and cultural understanding of the belief structures I have working in my life.

In this book, De Bono proposes that critical thinking is powerful, but less than perfect, if it is the only thinking we use. He proposes that Critical/Rational thinking as developed by Socrates/Plato has provided the means for our technological success today, but has also blocked our progress as humans because it is only one kind of thinking (black or white, right or wrong). There are other ways of thinking and when they are used in conjunction with rational thought we have a better chance at improving our human interaction and the world we live in.

I have a true, good friend who recommended this book. I had asked him for his opinion on why I feel the need to "evangelize" other people. "Why do I feel this need to convince other people that my beliefs are correct and that theirs are somehow flawed if they don't match mine exactly?" I've observed how this practice has had poor effects in my own life and also how similar practices have not had good effects in the world e.g. War, Politics, Religion, etc. On a technical level we've made all kinds of progress, yet on a social level we are still acting like cavemen!

So, anyway, this year I've been studying motivation, behavior, psychology, belief, various religions, etc.
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