Rigorous Magic: Communication Ideas and their Application and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $49.95
  • Save: $5.90 (12%)
Usually ships within 2 to 4 weeks.
Ships from and sold by Amazon.com.
Gift-wrap available.
FREE Shipping on orders over $35.
Used: Like New | Details
Sold by The Ludus
Condition: Used: Like New
Comment: No wear at all you are getting a retail ready product.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Rigorous Magic: Communication Ideas and their Application Hardcover – May 7, 2007


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$44.05
$26.07 $0.01
Best%20Books%20of%202014

Special Offers and Product Promotions


Frequently Bought Together

Rigorous Magic: Communication Ideas and their Application + Space Race: An Inside View of the Future of Communications Planning
Price for both: $81.72

One of these items ships sooner than the other.

Buy the selected items together
NO_CONTENT_IN_FEATURE

Hero Quick Promo
12 Days of Kindle Book Deals
Load your library with Amazon's editors' picks, $2.99 or less each today only. Learn more

Product Details


Editorial Reviews

Review

"...useful for students of marketing and communication and those seeking to learn to implement communication idea in to practise."  (Gulf Business, Vol. 12/ Issue 7)

From the Inside Flap

In the marketing and communication world, ideas used to have a simple, passive function: they informed or entertained. They placed either information or entertainment in front of consumers, in the hope of eliciting a purchase reaction. There was no sense of engagement.

But advertisers have begun to think globally and their brands have diversified dramatically. So have agencies. Alongside the traditional advertising agencies, there are PR, brand, media, below-the-line and dozens of other niche specialist agencies. The media world has seen a similar explosion of channels, as consumers take control of the way they access information. Today’s advertisers are looking for something more. They’re looking for ideas that will actively change consumer behaviour – a far more complex challenge. Within this changing landscape, a more sophisticated portfolio of ideas has evolved: ideas that can enhance and develop consumer relationships, work in any media environment and, crucially, deliver precise results.

Communication ideas are here.

"Communication ideas are as important to brands as love is to people. Both are fundamental requirements for growth. In Rigorous Magic Jim and Steve provide original thinking about what these strange things are. Most importantly they tell you how to get your hands on them and how to judge them - before you blow a fortune on an unrequited love."
—Charles Courtier, Chairman & Global CEO, Mediaedge:cia


More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers