Customer Reviews

Ripping the Roof Off Real Estate: How a Multi-Billion-Dollar Industry Came to Have an Identity Crisis

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You may not want to hear it, but Mollie tells it like it is. No rose colored glasses or "pie in the sky"; just common sense with a dash of a pretty clear vision of the future of the real estate profession. She hits the nail on the head with her thoughts and opinions of what the future holds for real estate salespeople that don't keep up with what's happening in our business.

I could go on.........just get the book. You won't be sorry. Welcome to the new mind set of real estate sales.

Ripping the Roof Off Real Estate: How a Multi-Billion-Dollar Industry Came to Have an Identity Crisis is an important, insightful piece of work that in time may influence buyers of real estate services to pay Realtors® the same way other professionals are paid, by the hour. Today's method of payment does NOT pay a real estate professional based on the time he/she spends delivering their services. The author argues Realtors® should be paid by the hour like a lawyer or accountant. Clients should bear more of the risk; pay as you go rather than pay big if a deal is consummated, or pay nothing if it's not, regardless of how many hours the Realtor® spends. Very few (rarely) other professionals work on this type of contingent basis.

As a licensed real estate broker, I found this book to be both informative and enlightening. We do have a crisis in this industry and the author's approach is very positive and refreshing. It has caused me to reconsider the way I serve my clients.

It's an OK read, but it won't set the world on fire. It's more like a school dissertation, there's a lot or rambling and stating the obvious. And it's a sale spitch at the same time to try to sell you a class or course for more $$$. It's more like a long blog.

Pass.

Mollie hits the bullseye with her indepth understanding of the problem of commission income in a fudiciary relationship. Implementation (change) is the brick wall to overcome. Would like to hear/read how Realtors are presenting and implementing the "get paid as you work" model. Every Realtor and their company needs to read this book.