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Rippling: How Social Entrepreneurs Spread Innovation Throughout the World Kindle Edition

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Length: 293 pages Word Wise: Enabled

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Q & A with Beverly Schwartz, author of Rippling

How did you choose which Ashoka Fellows would be featured in the book?
I am privileged to know a fair number of Ashoka Fellows personally and I also had nominations from the 25 Ashoka country directors, so I was able to come up with a list of finalists that was a very balanced mix from around the world. All of them specifically illustrate one of the five approaches to system change--along with the inclusion and dependence upon many different types of changemakers as a criteria for their own successful spread of innovation.

How does Rippling fit into Ashoka's global strategy?
Rippling is the first book and one of the only "products" that Ashoka has to disseminate its mission and message. Many of our global offices have used David Bornstein's How to Change the World (2004) to help people understand what social entrepreneurship is about; Rippling will update the Ashoka story and tell a new one. Many of the country offices have been inquiring as to when the book will be available and in what languages.

This is the first book entirely devoted to Ashoka and its Fellows and your first book as well after many years spent in the public and private sectors. Why now?
Working at Ashoka for the past eight 8 years, I discovered the wealth of stories that existed--and at the same time realized that if we were to attain an "Everyone a Changemaker™" world (a world where everyone had the freedom and environmental, personal, and professional support to create change), a lot more people would have to be given the ability to visualize and understand what role they can play in creating that change. Over the past few years, more and more people have been attracted to the field of social entrepreneurship and intrigued with social innovation and social change. The time to write the book was right.

What kind of response did you get when seeking thought leaders to write the "Reflections"?
It was not as difficult as I thought it would be to get thought leaders to give their opinions to one of each of the five approaches. However, my "ask" was not random, as I did a lot of prior research on well-known and "thoughtful" people who could credibly converse on each strategy. My ask was, at the very least, grounded in subject matter compatibility. When I narrowed down my list of names, of course, it helped that for each one to the thought leaders who appear in the book, I had my one degree of separation who was willing to make the personal connection I needed to get to a "yes."

How challenging was it to work with changemakers in so many different parts of the world?
With modern technology and a multilingual Ashoka staff who understood the objectives of my interviews and translated the two non-English speaking Fellows for me, it was rather seamless. I backed up each interview on both a hand recorder and on my Mac's GarageBand application; one or the other seemed to pick up most everything I needed. Though I intended to interview everyone in person, when I physically could not, Skype did a wonderful job in connecting with Abdelfattah in Palestine (Chapter 18) and for asking clarifying questions for a few of the Fellows after the initial interviews.



From the Inside Flap

How can we address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times?

Rippling reveals proven principles that drive significant change and draws on Beverly Schwartz's vast knowledge and experience of working with hundreds of the world's top social change leaders. Schwartz is vice president at Ashoka, the global organization that works to ensure that social entrepreneurs and their innovations inspire a generation of changemakers to help sustain and support large scale social change. In this groundbreaking book, she presents a time-tested model that any individual leader or organization can apply to bring about deep, lasting, and systematic change, based on five principles:

  • Restructure Industry Norms

  • Change Market Dynamics

  • Use Market Forces to Create Social Value

  • Advance Full Citizenship

  • Cultivate Empathy

These actionable principles are brought to life by the book's compelling stories of everyday people who have made real changes around the globe. Throughout the book, Schwartz provides a blueprint to demonstrate how anyone, anywhere, can become an effective changemaker.

As Schwartz explains, the next-generation changemakers are in many ways the champions of this movement: the corporations that embrace new and more sustainable ways of doing business; the donors who want their money to effectively and ethically impact people's lives; and the citizens who are trying to make a better life for themselves, their families, their neighbors, and their communities.

Rippling presents some of today's most innovative and effective approaches to solving social and environmental challenges, and clearly demonstrates that when empathy, creativity, passion, and persistence are combined, significant, life-altering progress is indeed possible.


Product Details

  • File Size: 430 KB
  • Print Length: 293 pages
  • Page Numbers Source ISBN: 1118138597
  • Publisher: Jossey-Bass; 1 edition (February 21, 2012)
  • Publication Date: February 21, 2012
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007AKBITK
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #308,087 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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11 of 12 people found the following review helpful By Maria Clara Pinheiro on March 25, 2012
Format: Hardcover
Rippling reaffirms the power of stories and the power of people who inspire us every day to build a new world of changemakers.
In every chapter, I found myself wanting to expand my "own self" to be part of a larger movement; I found myself wanting to bring more people to be part of it. For all these amazing entrepreneurs, everything started with a challenge and a deep desire to see things differently. They took action, created a solution, engaged many others and all these people together are now building a new world. I think in few years from now, we will look back and see that our generation was the one that proved that everybody now is building History. It's not about one government, one country, one person in power. It's all about everyone who wants to do something positive being able to act on it; it's all about everybody having the skills to create new paradigms for society.
Gandhi once said "Be the change you want to see in the world". The 18 stories in Rippling shows us how these amazing people are the change and how all of us can also be.
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5 of 5 people found the following review helpful By Mal Warwick on June 8, 2012
Format: Kindle Edition Verified Purchase
Hiding behind the abstract title of this book is an engrossing account that might better have been subtitled "How Ashoka Fellows Spread Innovation Throughout the World." (I won't venture to suggest a better title.) The social entrepreneurs in question are, indeed, all Ashoka Fellows, the author served Ashoka as global marketing director for eight years, and Bill Drayton, Ashoka's founder and chair, wrote a foreword. But I guess "social entrepreneurs" is more inclusive and thus presumably sells more books than "Ashoka Fellows," so I really shouldn't complain.

Now, if you're unfamiliar with Ashoka, please do yourself a favor and click on the underlined name in this sentence. The Ashoka network is nothing less than one of the greatest social innovations of the 20th century. Its more than 2,000 Fellows in over 70 countries around the world are, collectively, the most powerful engine for constructive social change on Planet Earth.

There are two aspects of this first book from Ashoka that I found especially winning:

First, author Beverly Schwartz told the stories of 18 Ashoka Fellows from around the world, and none of them are the usual suspects (the Fellows whose names and tales are familiar to anyone who has read more than a book or two about social enterprise).

Second, Rippling is organized in a manner that illuminates the range and the character of the work that Ashoka Fellows do: "the five strategic ways that social entrepreneurs change social systems -- inclusive of both social business and citizen sector models." These five paths include "restructuring institutional norms," "changing market dynamics," "using market forces to create social value," "advancing full citizenship," and "cultivating empathy.
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3 of 3 people found the following review helpful By Jonathan White on April 19, 2012
Format: Hardcover
To me, what Mrs. Schwartz has provided is a set case studies of people who've taken `reality' and made it better, plus some teaching points. This sounds simple but I would argue that if you look at our current world crises, either people--on average--are making reality worse by their existence, or it's damn close to even. Certainly some make it better by chance and some make it worse by chance, and the social systems in which we live tilt our odds. I like this book because I think that most of us are 1) blind to many social systems at play and 2) incredibly close to the borderline between our existence being a good thing or a bad thing, on the whole (if we are neither monks nor investment bankers). This book gives us shining examples wherein we see the patterns it takes to use part of one's life to make the world distinctly better. I would recommend this book to folks interested in how little people can see big opportunities and change big picture social systems (potentially even doing well for themselves along the way), or to people who want to look back from their deathbed and say they did more good than bad during their stay. Thank you Mrs. Schwartz.
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1 of 1 people found the following review helpful By Francesco Piazzesi Tommas on July 3, 2012
Format: Hardcover
An insightful overview of the burgeoning phenomenon and how social entrepreneurship and impact investing are changing the world. Each experience described by the author represents and investment strategy with economic, social and environmental returns. Beverly Schwartz describes the history and current space of impact investing, noting lessons learned along the way, and identify areas of promise and concern for the future of impact investing.

This is a must-read for current and potential impact investors, social entrepreneurs, the philanthropic community, and policymakers interested in impact investing.

Rippling shows why Social Entrepreneurship is a magnificent vehicle to archive a sustainable world and more opportunities to global society.
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1 of 1 people found the following review helpful By Domenick DeMarco on June 4, 2012
Format: Hardcover
Everyone truly is a changemaker and Rippling is a fascinating book that tells many inspirational and motivational stories of social entrepreneurs that have changed the world through their innovations. Rippling will restore your faith in mankind and show you that there are still people in this world that do good and help make the world more equitable and peaceful. Bev Shwartz is such a talented writer. Rippling will captivate you and you will not want to put the book down.
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