A serious, in-depth study of the growth of SS Cars Limited during the world's worst economic depression and the metamorphosis of SS into Jaguar. Special focus is given the relationship with the Standard Motor Company upon which the company's success was based, together with a detailed technical survey covering the progression of design from 1928 to 1950. Many previously unknown facts are disclosed and the work is heavily illustrated with contemporary photographs.
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Editorial Reviews
Review
The Caravan Club Magazine, December 2008
UK publication
The title says Jaguar, but if you've an interest in pre-war cars, their design, manufacture and marketing, immerse yourself in the numerous period illustrations and insightful text. From Swallow sidecars and special bodies to Standard-engined sports roadsters and saloons, SS Cars became a Bentley rival (internal memos plus letter between William Lyons and Rolls-Royce included), then leapt on to the iconic Jaguar brand ...
UK publication
The title says Jaguar, but if you've an interest in pre-war cars, their design, manufacture and marketing, immerse yourself in the numerous period illustrations and insightful text. From Swallow sidecars and special bodies to Standard-engined sports roadsters and saloons, SS Cars became a Bentley rival (internal memos plus letter between William Lyons and Rolls-Royce included), then leapt on to the iconic Jaguar brand ...
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Most Helpful Customer Reviews
5.0 out of 5 stars
Great Book about Jag and Decade in General,
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Amazon Verified Purchase(What's this?)
This review is from: The Rise of Jaguar: A Detailed Study of the 'Standard' era 1928-1951 (Hardcover)
Buy this book - its just great if you're interested in Jag and pre-war cars in general
5.0 out of 5 stars
Barrie Price's study of the early history of Jaguar Cars,
By carolyn parker (chittenango, ny) - See all my reviews
This review is from: The Rise of Jaguar: A Detailed Study of the 'Standard' era 1928-1951 (Hardcover)
An excellent book with lots of interesting detail about the people, events, and technology in the early years of the company's development. A great read for anyone interested in Jaguar cars.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
The former factory complex of Jaguar Cars plc, is situated on the north side of the Whitmore Estate. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Standard Motor Company, Courtesy of National Motor Museum, William Lyons, Little Nine, Art Deco, Bill Heynes, Flying Standard, Swallow Road, Motor Show, Shelsley Walsh, Bill Lyons, Austin Seven, Chief Engineer, Managing Director, Standard Swallow, Whitmore Park, Cars Ltd, Lewis Dawtrey, Standard Nine, Capt Black, Courtesy of Harry Webster, Swallow Sidecar, Whitmore Estate, Air Ministry, Alpine Trial New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
The former factory complex of Jaguar Cars plc, is situated on the north side of the Whitmore Estate. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Standard Motor Company, Courtesy of National Motor Museum, William Lyons, Little Nine, Art Deco, Bill Heynes, Flying Standard, Swallow Road, Motor Show, Shelsley Walsh, Bill Lyons, Austin Seven, Chief Engineer, Managing Director, Standard Swallow, Whitmore Park, Cars Ltd, Lewis Dawtrey, Standard Nine, Capt Black, Courtesy of Harry Webster, Swallow Sidecar, Whitmore Estate, Air Ministry, Alpine Trial New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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