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The Rise and Fall of Mass Marketing (Comparative and International Business : Modern Histories)

ISBN-13: 978-0415075732
ISBN-10: 0415075734
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"Courage to Act" by Ben S. Bernanke
Rich with detail of the decision-making process in Washington and indelible portraits of the major players, "The Courage to Act" recounts and explains the worst financial crisis and economic slump in America since the Great Depression, providing an insider’s account of the policy response. See more

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Multivolume collection by leading authors in the field

--This text refers to an alternate Hardcover edition.


"Money-Making Mom" by Crystal Paine
Paine provides hard-working moms a playbook for winning with a home business. Check out "Money-Making Mom", by Crystal Paine.

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More About the Author

Geoffrey Jones teaches the history of global business at the Harvard Business School, where he holds the Isidor Straus Professorship, established in 1927 as the first Chair in business history in the world. His most recent books include Beauty Imagined, a history of the globalization of the beauty industry, and Entrepreneurship and Multinationals, which examines the role of firms in the making of the modern world. He is now researching a new book on the history of green entrepreneurship to be called Profits and Sustainability. Born in Great Britain, he became a U.S. citizen in 2010. He lives in Belmont, Massachusetts.

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