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The Rise and Fall of Mass Marketing (Comparative and International Business : Modern Histories) Hardcover – May 1, 1993

ISBN-13: 978-0415075732 ISBN-10: 0415075734

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Product Details

  • Series: Comparative and International Business : Modern Histories
  • Hardcover: 256 pages
  • Publisher: Van Nostrand Reinhold (May 1993)
  • Language: English
  • ISBN-10: 0415075734
  • ISBN-13: 978-0415075732
  • Product Dimensions: 0.8 x 5.8 x 8.8 inches
  • Shipping Weight: 1 pounds
  • Amazon Best Sellers Rank: #9,751,491 in Books (See Top 100 in Books)

More About the Author

Geoffrey Jones teaches the history of global business at the Harvard Business School, where he holds the Isidor Straus Professorship, established in 1927 as the first Chair in business history in the world. His most recent books include Beauty Imagined, a history of the globalization of the beauty industry, and Entrepreneurship and Multinationals, which examines the role of firms in the making of the modern world. He is now researching a new book on the history of green entrepreneurship to be called Profits and Sustainability. He lives in Belmont, Massachusetts.

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