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The Rise and Fall of Mass Marketing (Comparative and International Business : Modern Histories)

ISBN-13: 978-0415075732
ISBN-10: 0415075734
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Multivolume collection by leading authors in the field

--This text refers to an alternate Hardcover edition.

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Geoffrey Jones teaches the history of global business at the Harvard Business School, where he holds the Isidor Straus Professorship, established in 1927 as the first Chair in business history in the world. His most recent books include Beauty Imagined, a history of the globalization of the beauty industry, and Entrepreneurship and Multinationals, which examines the role of firms in the making of the modern world. He is now researching a new book on the history of green entrepreneurship to be called Profits and Sustainability. Born in Great Britain, he became a U.S. citizen in 2010. He lives in Belmont, Massachusetts.

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