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The Rise of Popular Modernist Architecture in Brazil Hardcover – September 12, 2008


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Product Details

  • Hardcover: 160 pages
  • Publisher: University Press of Florida (September 12, 2008)
  • Language: English
  • ISBN-10: 081303289X
  • ISBN-13: 978-0813032894
  • Product Dimensions: 0.8 x 6 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,830,725 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Proves that contrary to post-modern beliefs and rhetoric and to what happened in the U.S. and in Europe, in the case of Brazil modern architecture was popular and inspired the production of buildings by non-architects, helping to mold a middle-class culture and a new system of values." - Vicente del Rio, California Polytechnic State University, San Luis Obispo "Fills an important gap in our understanding of not only how architecture is seen, understood, and reproduced by the population at large but, more specifically and importantly, the significance of modern and paradigmatic architecture to the public in Brazil." - Luis E. Carranza, Roger Williams University"

Book Description

"Proves that contrary to post-modern beliefs and rhetoric and to what happened in the U.S. and in Europe, in the case of Brazil modern architecture was popular and inspired the production of buildings by non-architects, helping to mold a middle-class culture and a new system of values."--Vicente del Rio, California Polytechnic State University, San Luis Obispo
 
"Fills an important gap in our understanding of not only how architecture is seen, understood, and reproduced by the population at large but, more specifically and importantly, the significance of modern and paradigmatic architecture to the public in Brazil."--Luis E. Carranza, Roger Williams University
 
During the mid-twentieth century, Brazil as a country seemed to be fascinated with modernism. Middle-class people would read about it in popular newspapers and journals, then go about designing their own homes in the modernist style, using distinctive layouts and façades. In other words, modernist architecture was the popular architecture of Brazil.
 
Fernando Luiz Lara investigates how and why modern architecture became so popular in his native country, tracking the path of the dissemination as well as the economic, cultural, and political conditions that made it possible. He views it as a direct extension of the optimism and relative stability that spread throughout the country beginning in the 1950s.  
 
This original and significant contribution to the field counters the traditional historiography of modernist architecture, and has broad applicability in examining the importance of the style throughout Latin America.

More About the Author

Fernando Luiz Lara is a Brazilian architect with degrees from the Federal University of Minas Gerais (BArch, 1993) and the University of Michigan (PhD, 2001). Prof. Lara's interests revolve around Latin American 20th century architecture with emphasis on the dissemination of its values beyond the traditional disciplinary boundaries. His PhD dissertation on this topic was expanded into a book: The Rise of Popular Modernist Architecture in Brazil, published in 2008 by the University Press of Florida. In his several articles Prof. Lara has discussed the modern and the contemporary Brazilian architecture, its meaning, context and social-economic insertion. His latest publications look at the modernist vocabulary and spatiality being appropriated by the humblest favela dwellers.

A member of the Brazilian Institute of Architects and the Brazilian DOCOMOMO, Lara has also been active in his native country as a critic, researcher and educator. A licensed architect in Brazil, Lara has designed many structures, alone or in partnership with others. His current interest in the favelas has turned into opportunities to engage with public policy at the municipal level as well as collaborations with local firms designing public spaces in informal settlements. In 2005 he founded Studio Toró, a non-profit devoted to the challenges of water conservation and urban flooding in Latin America.

At the University of Texas at Austin Fernando Lara teaches seminars on 20th century Latin American architecture and urbanism, as well as studios related to the continent's current urban challenges.

More info at www.fernandoluizlara.com

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Most Helpful Customer Reviews

By linabanina on March 16, 2014
Format: Hardcover Verified Purchase
I was on the search for literature on Brazilian Design and came across this book by Fernando Luiz Lara. This book is a published dissertation by Lara where he just begins to scratch the surface on the Modernist movement in architecture in Brazil. It's a good start in understanding the roots of the movement and it's development. As any dissertation, the book is filled with important data collected in the authors field work. A quick read, I was left wanting to learn more.
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