- Paperback: 228 pages
- Publisher: BookLogix (2013)
- Language: English
- ISBN-10: 1610054075
- ISBN-13: 978-1610054072
- Product Dimensions: 10 x 7 x 0.6 inches
- Shipping Weight: 1.1 pounds
- Average Customer Review: 4.7 out of 5 stars See all reviews (25 customer reviews)
- Amazon Best Sellers Rank: #540,710 in Books (See Top 100 in Books)
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Rise of the Revenue Marketer Paperback – 2013
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Top Customer Reviews
The core definition of revenue marketing boils down to four points. First, successfully marketing drops SALES READY LEADS into the top of the demand generation funnel. Next, it ACCELERATES sales opportunities through the sales pipeline. Third, it MEASURES based on the principle that the action is Repeatable, Predictable, and Scalable. Finally, it TRANSFORMS marketing from a revenue center to a cost center.
The author then points the way to becoming a "revenue marketing machine" by going on a revenue marketing journey. Today's B2B and B2C buyers now have 60-70% of information before a company even becomes aware of a prospect. The REVENUE MARKETING JOURNEY illustrates where your company may be on the path. 50% of companies fall into the realm of TRADITIONAL MARKETING centered around the 4 Marketing Ps learned in college: product, promotion, placement, and price. 25% of companies today are LEAD GENERATION MARKETING. This incorporates emails sent, open rate, number of forms submitted, percentage of forms completed, the number of leads sent to sales, and the cost per lead. At this phase, there is a cold war between sales and marketing with the marketing department producing leads and the sales department believing that the leads often are not worth the effort. 20% of companies today are DEMAND GENERATION MARKETING companies with full featured CRM tools, ongoing nurturing during the buyer's journey, targeting, funnel conversions, and sales-ready leads providing the leads to sales.Read more ›
A pity since this book is on how you can become a good marketer. Too good that this book "tricked" me to buy it.
I also appreciate her advice about the need for a new role in B2B marketing, namely, the marketing technology officer. Data management, marketing automation management, social media platforms—these are the tools that drive revenue marketing success. Plus, her chapter on new ways to accomplish sales and marketing alignment is worth the price of the book. Highly recommended to marketing and sales teams in B2B environments, large and small.
Most Recent Customer Reviews
Great book for anyone in the marketing field and a good read for small business owners that need to really understand what marketing will do for their business.Published 5 months ago by Amazon Customer
If you're a revenue marketer, demand generation, marketing opps or even sales opps pro, read this book. Read morePublished 22 months ago by Bubba Lou
This book is very informative. Debbie Qaquish outlines the concept of revenue marketing elegantly. The addition of real- world revenue marketers telling their stories of rolling... Read morePublished on January 4, 2014 by Tim
"Performance is imperative for marketers now and all levels of the marketing team must now be thinking about driving demand as well as brand awareness. Read morePublished on January 2, 2014 by Andrew Gaffney
There are a couple things I really appreciated about this book.
1. Easy to read -- I wasn't sure how to express my sentiment here, but a book about revenue marketing has... Read more
Static, traditional marketing won't get the job done. B2B marketers know this, but often have trouble figuring out how to tackle new mindsets, new objectives and the new realities... Read morePublished on December 19, 2013 by Ardath Albee
Barriers between sales and marketing are finally coming down, and the relationship is becoming legitimized. Read morePublished on December 19, 2013 by Jon
In Rise of the Revenue Marketer author Debbie Qaqish takes readers on her journey from marketer to revenue marketer. Read morePublished on December 18, 2013 by Ginger Conlon