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Rise of the Revenue Marketer Paperback – 2013


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Product Details

  • Paperback: 228 pages
  • Publisher: BookLogix (2013)
  • Language: English
  • ISBN-10: 1610054075
  • ISBN-13: 978-1610054072
  • Product Dimensions: 10 x 7 x 0.6 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #850,683 in Books (See Top 100 in Books)

Customer Reviews

4.8 out of 5 stars
5 star
83%
4 star
17%
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See all 23 customer reviews
This book was very easy to understand and was written in an enjoyable way.
Craig Rosenberg
Rise of the Revenue Marketer also provides a tangible way for sales and marketing to align and create synergies that impact company performance.
Jill Konrath
If you're looking for a book that provides step-by-step insights into marketing automation, then this is a great book to check out.
James A. Turner

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By AmazonJoe on May 6, 2014
Format: Kindle Edition Verified Purchase
Rise of the Revenue Marketer is more than a book. It's a recipe. After a brief history on the genesis of revenue marketing, the narrative jumps straight into the methodology by which marketing transforms from a cost center to a revenue center.

The core definition of revenue marketing boils down to four points. First, successfully marketing drops SALES READY LEADS into the top of the demand generation funnel. Next, it ACCELERATES sales opportunities through the sales pipeline. Third, it MEASURES based on the principle that the action is Repeatable, Predictable, and Scalable. Finally, it TRANSFORMS marketing from a revenue center to a cost center.

The author then points the way to becoming a "revenue marketing machine" by going on a revenue marketing journey. Today's B2B and B2C buyers now have 60-70% of information before a company even becomes aware of a prospect. The REVENUE MARKETING JOURNEY illustrates where your company may be on the path. 50% of companies fall into the realm of TRADITIONAL MARKETING centered around the 4 Marketing Ps learned in college: product, promotion, placement, and price. 25% of companies today are LEAD GENERATION MARKETING. This incorporates emails sent, open rate, number of forms submitted, percentage of forms completed, the number of leads sent to sales, and the cost per lead. At this phase, there is a cold war between sales and marketing with the marketing department producing leads and the sales department believing that the leads often are not worth the effort. 20% of companies today are DEMAND GENERATION MARKETING companies with full featured CRM tools, ongoing nurturing during the buyer's journey, targeting, funnel conversions, and sales-ready leads providing the leads to sales.
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Format: Kindle Edition
Best marketing book I have read and I have reviewed more than 100 through the years. This book ‘s mandate sets the stage for the future of marketing with Revenue Marketers being the generators of wealth. Presidents must read it to understand what is possible. Sales managers must read it to understand how to lower sales expense and increase sales with less manpower. Marketers must read it to understand what is expected of them. This is not a theory book; it is a book filled with facts from senior marketing managers who have walked the talk and become generators of wealth equal to sales. This is a Sales Lead Management Association recommeded book.
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1 of 1 people found the following review helpful By Elizabeth McClellan on November 5, 2013
Format: Paperback Verified Purchase
Debbie has done an outstanding job pulling together valuable insight for Revenue Marketers. I don't know anyone more passionate about revenue marketing than Debbie and she certainly is an expert in her field. I could not wait to get my hands on this much anticipated book and have already handed out over 20 copies to my team and colleagues. The reviews from my peer group have been incredible. While my work was mentioned in the book, I found the insights gathered from other companies invaluable. I'm so impressed with the level of info Debbie was able to glean from other marketing execs.
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Format: Paperback
Debbie describes her concepts and experiences well while offering helpful examples and frameworks along the way. Rise of the Revenue Marketer is aimed primarily at fellow marketing leaders; however, I find it could be a great read for other executives looking at the latest ways to market their services. In fact, I highly recommend having your Sales VPs and CEO read this book as you begin the socialization process so that they are as excited as you are!

Keep in mind that much of what the book contains is also available on The Pedowitz Website.

While reading the book, I felt challenged to explore new ways to handle revenue marketing at my company. Debbie does not offer a lot of advice for very small firms, or sales led organizations, or the unique challenges posed by a startup. Certainly no one has the precise answer, but I would love to hear how Debbie would approach the challenge within her RM6 framework.

Do I recommend this book? Yes, absolutely.
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Format: Kindle Edition Verified Purchase
Any marketer who wants to remain relevant in the field should read this book and start building the infrastructure to make revenue marketing happen. This approach is where our discipline is headed and those who do not embrace these revenue marketing principles will find themselves in other roles in the not too distant future. You either contribute to revenue for the company or find another job. For many marketers and organizations, this transformational change will result in remaining relevant as a company or becoming obsolescent. This book clearly lays out what lies ahead, how specific examples of companies are already embracing it and you can start your journey to having a seat at the revenue table. Great read, very actionable. Highly recommended.
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Format: Paperback
This book is the future of sales minded marketing executives and provides the roadmap for making marketing relevant to the business. It is an outstanding read and should be required reading for marketing leaders that want to cement their footprint on contribution of qualified leads that become bookings and provides the framework for selling the vision all the way through to a successful revenue marketing center of excellence.

The quotes from marketing revenue leaders at various companies establish the credibility of the model
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More About the Author

Debbie Qaqish is principal partner and chief strategy officer for The Pedowitz Group. A nationally recognized thought leader, she has 30+ years of sales and marketing experience and is a leader in helping organizations connect marketing to revenue. Debbie is a pioneer in marketing automation - first as a beneficiary of the technology and now as an advocate and expert.

She was named one of the Most Influential People in Sales Lead Management for the last three years, as well as one of the Top 20 Women to Watch. She coined the term "Revenue Marketer" in 2010. Debbie is working on her Ph.D. Her first book, Rise of the Revenue Marketer®: An Executive Playbook, was a gold medal winner in the 2013 Top Sales World Awards contest. In 2014, the editorial staff at FierceCMO Magazine named Debbie one of the Top 10 Women CMOs to Watch.

Debbie loves CrossFit, hiking and believes in a healthy and balanced lifestyle. She has two beautiful daughters, one great husband, and two wonderful dogs. She is also working on her PhD and her dissertation topic is in the area of B2B CMO financial accountability.

Contact: Debbie@PedowitzGroup.com
www.linkedin.com/in/dqaqish/
@DebbieQaqish
@RevenueMarketer