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Risk Communication: A Mental Models Approach Paperback – July 30, 2001

ISBN-13: 978-0521002561 ISBN-10: 0521002567 Edition: 1st

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Product Details

  • Paperback: 366 pages
  • Publisher: Cambridge University Press; 1 edition (July 30, 2001)
  • Language: English
  • ISBN-10: 0521002567
  • ISBN-13: 978-0521002561
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,028,821 in Books (See Top 100 in Books)

Editorial Reviews


'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research

Book Description

This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, and examples are included from a variety of disciplines.

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Most Helpful Customer Reviews

7 of 8 people found the following review helpful By Hilda Maibach on July 1, 2004
Format: Paperback
This book is a "must own" for anyone who is interested in conveying risk information to members of the public. It lays out a cohert framework -- and more or less step-by-step instructions -- for identifying what information will be of greatest value to members of a target audience. It is the most useful book I have found thus far to guide my efforts to communicate complex health information to members of various publics.
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