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Risk Communication: A Mental Models Approach [Paperback]

M. Granger Morgan , Baruch Fischhoff , Ann Bostrom , Cynthia J. Atman
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

July 30, 2001 0521002567 978-0521002561 1
This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.

Frequently Bought Together

Risk Communication: A Mental Models Approach + The Feeling of Risk: New Perspectives on Risk Perception (Earthscan Risk in Society) + Risk: A Very Short Introduction
Price for all three: $106.99

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Editorial Reviews

Review

'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research

Book Description

This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, and examples are included from a variety of disciplines.

Product Details

  • Paperback: 366 pages
  • Publisher: Cambridge University Press; 1 edition (July 30, 2001)
  • Language: English
  • ISBN-10: 0521002567
  • ISBN-13: 978-0521002561
  • Product Dimensions: 8.9 x 6 x 0.4 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #738,196 in Books (See Top 100 in Books)

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6 of 7 people found the following review helpful
Format:Paperback
This book is a "must own" for anyone who is interested in conveying risk information to members of the public. It lays out a cohert framework -- and more or less step-by-step instructions -- for identifying what information will be of greatest value to members of a target audience. It is the most useful book I have found thus far to guide my efforts to communicate complex health information to members of various publics.
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