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5 of 6 people found the following review helpful:
5.0 out of 5 stars
Practical and well grounded in the literature -- a must own,
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This review is from: Risk Communication: A Mental Models Approach (Paperback)
This book is a "must own" for anyone who is interested in conveying risk information to members of the public. It lays out a cohert framework -- and more or less step-by-step instructions -- for identifying what information will be of greatest value to members of a target audience. It is the most useful book I have found thus far to guide my efforts to communicate complex health information to members of various publics.
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Risk Communication: A Mental Models Approach by Cynthia J. Atman (Paperback - July 30, 2001)
$47.00 $42.21
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