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Risk: Why We Fear the Things We Shouldn't - and Put Ourselves in Greater Danger Paperback – Import, International Edition

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Product Details

  • Paperback: 416 pages
  • Publisher: Emblem Editions (January 27, 2009)
  • Language: English
  • ISBN-10: 0771032595
  • ISBN-13: 978-0771032592
  • Product Dimensions: 6 x 1.1 x 9 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #3,248,997 in Books (See Top 100 in Books)

Editorial Reviews


"An overdue rational antidote to those of us who fear becoming a victim of the next terrorist attack, a fiery plane crash or some exotic killer disease." — The Ottawa Citizen

"Entertaining....A breath of fresh air and common sense." — Publishers Weekly

"Compelling ... an invaluable resource for anyone who aspires to think clearly" The Guardian, UK

"A fascinating insight into the peculiar and devastating nature of human fear" — Sunday Telegraph, UK

“An excellent work… his take on terrorism in the book’s penultimate chapter is refreshing ... a cheery corrective to modern paranoia.” — The Economist

“A beautifully observed study.” — The Observer, UK

“Terrific… As a writer, he’s exceptionally good.” — The Evening Standard, UK

From the Hardcover edition.

From the Inside Flap

Every day, we suffer a barrage of warnings about the threat of terrorism, war and apocalypse. The news is a parade of horrors. Anxiety is the stuff of daily life. And yet the statistics say we are the safest and healthiest humans who ever lived. How is this possible?

In this ground-breaking new book, Dan Gardner explains how we perceive risk, and examines the psychology that drives our fears. Analysing our risk perception as the combination of the brain's two simultaneous responses -- the intuitive feeling and the rational, considered response -- he throws light on our paranoia about paedophiles, chemical contamination, and suicide bombs, and explains why the significant threats to our lives are actually the mundane risks we pay little attention to.

Speaking to psychologists, economists, and scientists, Gardner reveals not only how we make judgments but how those judgments are influenced by corporations, politicians, activists and the media -- all of which have an interest in promoting irrational fear. In doing so, he explains one of the central puzzles of our time: Why are the safest and healthiest people in history living in a culture of fear? --This text refers to the Hardcover edition.

Customer Reviews

4.9 out of 5 stars
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See all 7 customer reviews
Your view of the world will change dramatically.
Gardner is an expert writer, and this book is a powerful page-turner.
Braden Shepherdson
Hopefully more people read this book so we can all snap out of it.
Brent Miller

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By David J. Aldous on September 18, 2009
Format: Hardcover
Journalist author writes in the contemporary brisk reader-friendly style of popular science. Though the message has been said before, it's one that bears repeating.

(1) As explained in e.g. Predictably Irrational: The Hidden Forces That Shape Our Decisions, human psychology is "predictably irrational" when it comes contemplating risk, which involves assessing a balance of probabilities and sizes of potential effects.
(2) We are constantly exposed to fear-mongering -- deliberate exaggeration of risks and appeal to emotion rather than reason. Sometimes with profit motive -- pharmaceutical companies and restless leg syndrome, home security outfits. Sometimes from politicians, competing to be seen as "tough on crime". And from ideological interest groups. All this is amplified by feedback between media and viewers -- ``the new danger YOU need to known about" is a typical teaser for the 11 o'clock news. As the author writes, "we overestimate the likelihood of being killed by the things that make the evening news and underestimate those that don't." Three chapters deal specifically with perceptions of risk from terrorism, crime, and environmental carcinogens.

Books that argue a case can become irritatingly hectoring, but this author manages to remain cheerful. After all, we do live in an age that is more peaceful, healthy and wealthy than any previous age.

Note: book also published as The Science of Fear: Why We Fear the Things We Shouldn't--and Put Ourselves in Greater Danger.
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8 of 9 people found the following review helpful By Jonathan Posner on January 23, 2010
Format: Paperback
This astounding book leads the pack of the four most important factual books you're ever likely to read this decade. If you read and properly digest its contents your experience of the world will likely be changed significantly. You will never read a newspaper, listen to the radio or watch television news in the same way again. If enough people with influence and responsibility (they know who they are) spent the twelve or so hours required to absorb this quartet's contents the world would be a measureably better place and I would be walking around wearing a permenent smile of vndication.

And the other three? Tiger That Isn't, Sway: The Irresistible Pull of Irrational Behavior, and (of course) Bad Science (Paperback) (New Edition) (Import)
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1 of 1 people found the following review helpful By Callisto on March 25, 2012
Format: Paperback
Fear of an event occurring is often disproportionate to the actual risk of the event happening. This means that for many, the things that they fear the most are much less likely to happen than other things that should be higher on their worry-list.

Dan Gardner talks through several scenarios, and explains from a psychological perspective the mechanisms that cause people to fear what may have little chance of harming them. This includes discussing how the human mind assesses risk, which can be split into two categories:

1. Unconscious thinking (gut)
2. Conscious thinking (head)

The gut often overreacts to risk, while the head has to correct for it. These two categories, combined with several psychological principles (anchoring rule, example rule, etc) is used throughout the book to explain several examples where the fear in populations of a particular risk is overblown compared to what the actual science and risk are. These examples include breast implants, crime, terrorism among others. There is also a discussion of groups who want to increase the perception of risk to support their own agendas.

Despite the people of today living longer, healthier, safer lives than ever, we worry more about the smaller things. Why is that? Read this book to find out.

The Bottom Line: A good introduction to risk perception and why we fear them, with examples and discussion pulled from various topics, including crime and breast implants.
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1 of 1 people found the following review helpful By PLOM on October 13, 2009
Format: Hardcover
In a world of media beatup and irrational fear of the trivial, Dan Gardner's Risk. Dan Gardner is a breath of fresh air and a wonderful insight into how fear can be harnessed for evil, profit and mischief. You will never again believe a report of the latest "fad" fear and you may well save you own life by flying more often!

For the professional and amateur alike, this book will help you put the real risk of everyday tasks and actions into perspective. This book will give you an insight into the need to measure or evaluate hazards rationally. Every Risk Manager, OH&S Coordinator, Engineer, Politician, and Lawyer should read this book. Your view of the world will change dramatically.

With the aid of this book identification, measurement and understanding of risk will certainly be easier. With the aid of this book you will understand how people come to misjudge the real level of risk. You will be better able to make proper assessments yourself and probably lead a happier and safer life.

The lively style makes this book hard to put down. It is one of my favourite books and I recommend it to all my friends and professional colleagues.
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