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Risky is the New Safe: The Rules Have Changed . . . Hardcover – October 23, 2012

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Editorial Reviews Review

"Asking the Right Question" by Randy Gage, Author of Risky Is the New Safe

Randy Gage
Randy Gage

Here's a sampling of some near-future scenarios--and some of the questions they raise. Most important is knowing the difference between asking the wrong question, versus the better one you should ask instead. The risk takers who ask--and are then able to answer--these questions, will be the next generation of dot-com billionaires, political leaders and entrepreneurial visionaries.

Questions for Society as a Whole:
  • Wrong question: What percentage of GDP should a country's deficit be?
  • Better question: Is there some reason to think the laws of arithmetic don't apply to governments?
Questions for Entrepreneurs and Leaders:
  • Wrong question: Will the euro really collapse?
  • Better questions: When the euro collapses, what will that mean for other currencies? And what will those currency fluctuations mean for the value of precious metals? What will happen to the value of precious metals when asteroid mining makes it cheaper to bring them to earth than mine them from the earth?
Questions for Marketers:
  • Wrong question: How do I protect my brand?
  • Better question: Since it's virtually impossible to protect a brand in the new space, what are the best ways to harness social media and web 3.0 to monitor and influence our brand real time?
Questions for Parents & Educators:
  • Wrong question: Where will we find the money for our kid's college education?
  • Better question: Is there a six- or nine-month certification program would be more lucrative to my child than an MBA or even a PhD degree?

From the Inside Flap

The financial system is in shambles, disruptive technology is eliminating millions of jobs, and entire economies are failing. Things have changed and they're never going back. This calamitous transformation is creating new and more daunting challenges—and great opportunities.

Risky is the New Safe lays out thought leader Randy Gage's bold vision for how to prosper in the new economy. Gage reveals the tumultuous changes taking place in business, technology, and the economy—and the extraordinary challenges they are creating. More importantly, he shows how to turn those challenges into lucrative opportunities.

You'll learn which jobs and business models will disappear forever, and how to position yourself to thrive in the emerging business cycles. You'll discover how to think differently and develop the same mindset the world's highest achievers harness for success.

From monkeys replacing human laborers to cloning, ocean-floor real estate development to asteroid mining, virtual-reality sex to holosuites, Gage provides fascinating insights into what the future holds and how people and companies can best prepare for it. You'll discover why following conventional thinking will lead to failure, and how becoming a contrarian and critical thinker will allow you to create wealth.


Product Details

  • Hardcover: 143 pages
  • Publisher: Wiley; 1 edition (October 23, 2012)
  • Language: English
  • ISBN-10: 111848147X
  • ISBN-13: 978-1118481479
  • Product Dimensions: 5.9 x 0.7 x 8.8 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (132 customer reviews)
  • Amazon Best Sellers Rank: #273,738 in Books (See Top 100 in Books)

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More About the Author

Randy Gage is classic American rags to riches story. A high school dropout, Randy rose from a jail cell as a teen to become a successful multi-millionaire. He is the author on nine international bestsellers that have been translated into 25 languages. He is best known for "Risky Is the New Safe," a thought-provoking look at how the accelerating speed of change is creating chaos and disruption - and thus great opportunities to become wealthy. "Risky" appeared on the New York Times, Wall Street Journal, USA Today and Publishers Weekly bestseller lists.

Randy's next book due in early 2014 will actually be titled "2024." It will be a sequel to "Risky" and go deeper down the rabbit hole. In the new book Gage reveals a stunning and sometimes shocking picture of the real future we will experience over the next decade. "2024" reveals how disruptive technology and other advances will create the most accelerated change in human history - thus the most daunting challenges, and ultimately - the greatest opportunities ever seen to create wealth.

When he's not prowling the podium, or locked in his lonely writer's garret, you'll find Randy playing third base on a softball field somewhere. Tweet him, friend him, follow him, or just stop by

Customer Reviews

Most Helpful Customer Reviews

51 of 57 people found the following review helpful By Dan Andrews on October 27, 2012
Format: Hardcover Verified Purchase
Randy Gage is an amazing guy. I have never met him, though I would like to, but I could tell by reading his first book that he is in fact an incredible human being.

His first book "why you are dumb, sick, and broke", changed my life for the better in a way he probably would not believe.

All of that being said, this book sadly falls short.

I'm surprised his close friends and editor let him publish it.

This book contains a lot of hyperbole about things that may or may not happen, and surface level commentary on things that could be expounded upon greatly.

Everything he says about becoming prosperous and avoiding pitfalls of the future are true, and have been said by many before in other forms. The trouble is randy provides very little insight into taking advantage of them, other then the advice that you should.

It pains me to lump this into just another generic success book without any value, but this is indeed the case if you have read Think and Grow Rich or The Millionaire Fastlane.

Randy's videos and other writings have done so much for me I will always purchase his products, I cant afford not to, but I was dissatisfied with this book and I hope in the future he holds himself to a higher standard for his publications.
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20 of 21 people found the following review helpful By Robert J. Martin on October 15, 2012
Format: Hardcover
Do you feel stuck, like your brain needs simulation, like all the opportunities pass you by? Are you a failure or slightly successful? Do you need something to provoke new thoughts or ideas? Are you wildly wealthy? If you answered yes to any of these questions, then you need to read this book by Randy Gage who has spent 20 years studying prosperity. Risky Is The New Safe is the thought provoking title that will send your mind into action.

The wealthy guy is still thinking, why do I need this book? Because if you don't read it, your business could be obsolete! The rich content of this book will cause you to stay ahead of the times, always in the winners seat!

There is always room to grow in life no matter where you are. This book will take you to your next level of consciousness, it will wake the inner drive that has been hitting the snooze button, you will become more of who you were meant to be by indulging in this book.

Yes this book is controversial, I mean really, Virtual Reality Sex, Space Travel, and Living on the bottom of the Ocean! You may not agree with everything in the book, and that is a good thing, it means that you have a brain that has some form of critical thinking capabilities! Be prepared to be entertained at the same time!

Have you ever thought past today, and really wondered what may be coming in the future? Randy takes you on a journey with his time machine and gives a ton of situations that will cause massive wealth in the future. This book is for everyone, as a matter of fact, when you pre-order, get a few extra copies and give them to a few friends you know that are idea people, action people, or that may need a spark in their life.

I was lucky enough to be able to read this before the release date, and I already have a list of new ideas that will benefit me in the future. So I want to thank Randy again for his amazing work, now order the book that will bring mad success into your life!
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17 of 20 people found the following review helpful By D N on March 4, 2013
Format: Hardcover
This book is an elaborate method for parting underemployed, gullible, middle-aged technophobes from their wallets, one sucker at a time.

It's bad enough when a direct-mail huckster on the far side of 50 pontificates about the future of technology, a field in which he clearly has no background (or vision), expressing skepticism that anyone will ever want to get video emails. You can't help but cringe when he says (and, gentle reader, this is a verbatim quote from this 2013, not 1953, book): "Turns out that not all women want to answer a videophone when they have curlers in their hair". Videophone? Curlers? Am I watching the Jetsons?

In the future, he breathlessly ensures, you'll program (and again, dear reader, this is a quote): "The My Network (TMN). You'll order new pilots, dramas, sitcoms...Seth Godin's blog....your E-Trade real stock price feeds....". Wait, I need a 80's era TV producer to read blogs? Has this guy ever used a web browser? Does he scream out, "I am commencing production on The My Network!" every time he opens up Chrome or IE or Safari?

Later on, he predicts that "Both online and physical retailers will have to deal with the seven billion people who subscribe to The My Network." Really, Randy. I would LOVE to see you put that on a slide deck and show it to an actual venture capitalist. Watch them tune out and check their 'videophone' while you drone on.

The rest of the (thankfully brief) book is pretty much what you would expect if your grandfather desperately read a bunch of technology/business blogs to sound connected. "Move Fast and Break Things!
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8 of 9 people found the following review helpful By Scott A. Miller on November 19, 2012
Format: Kindle Edition Verified Purchase
I have read Randy Gage's other works, I subscribe to his blog and get updates from him regularly. I love his story and I think he is an amazing success. This book was hyped by "da man" himself and of course endorsed by many of his friends "in the business" - authors, business folks, MLM stars and on and on. The title really grabbed me - I was saying to myself "oh yeah, here we go"...I wanted it so bad, I got the Kindle version, instead of waiting for the print copy (which I just deleted from my cart, btw). I started reading like crazy and the book started out on the high side...really got me into the "think" mode of all the possibilities that are coming our way in the next few years. And then - booommmm!!!! Nothing, well that's not exactly true - if you've never read any of his "stuff", you may have been intrigued. But, for someone who has been a regular "Randy reader", it was all the same stuff I've heard from him before - just regurgitated, with a fresh wrapper on it - disappointing. Reminds of Joe Vitale, came out of the box "hot", with some great ideas and philosophy, and then the same 'ole same 'ole with a new wrapper on it - ugh. Reminds me of an old saying - "if you put icing on dogstuff, it doesn't make it birthday cake". Oh well, I'm still a RG fan, just not a fan of this new - old book.
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