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I'll be brutally frank - I had this book on my shelf for a long time before picking it up and reading it. Read morePublished on May 7, 2013 by David Newman
Kristin Zhivago has put together a compelling argument for ensuring your business is customer-focused and how this correlates to revenue growth for businesses of any size. Read morePublished on April 25, 2013 by John P.W. Brown VI
"Roadmap to Revenue, How to Sell the way your customers want to buy"
I have worked in the video production for some years, I have been in the Movie Amistad with Steven... Read more
I'm reading Kristin Zhivago's excellent Roadmap to Revenue. Simple ideas, easy to read, but so very important! Read morePublished on October 12, 2012 by Steve Johnson
I have never seen a marketing book that actually addresses real revenue problems.
Most just pitch their solution with no regard to your customers or their buying process. Read more
This book is a must read for any small business owner. Kristin outlines a fresh view of how customers buy and then presents actionable steps for approaching sales. Read morePublished on July 2, 2012 by Diane H. Helbig
I have many books on marketing, sales, service, customer experience, CRM. And this is one of the most useful, most practical books that I have read. Read morePublished on June 14, 2012 by Maz Iqbal
First off, I appreciate the thoughtful approach to describing typical challenges with the online selling process and the step-by-step methodology Kristin describes to overcome... Read morePublished on April 20, 2012 by Kevin
I heard Kristin speak at a MarketingProfs webinar and then purchased Roadmap to Revenue. I'm conducting interviews with our customers right now and the process has been very... Read morePublished on April 2, 2012 by Amanda Kaiser