In today’s visual barrage of advertising clutter, how do you, as an independent business owner, get noticed? Can marketing be cost effective? How do you contact the people you need to reach? What makes you unique? Why should someone believe you, like you, and subsequently try your product or service over the competition? That’s where we begin. We call it creating the “BUZZ.” Getting your message out into the community is one of the most effective and least costly ways to build your awareness, repair any negative publicity, increase sales through existing customers, and increase your customer base—IF done correctly. These are the tested, proven techniques that work. It’s easy. All that’s required is an open mind to understand what people relate to, both those in the media that can help you get your message out, and in the way potential customers react to the information they receive. You can do it. We’ll teach you how.
Roadrunner Marketing: Strategic SECRETS You Wish You Knew
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A great resource for marketing novices - with plenty of info for seasoned professionals!,
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This review is from: Roadrunner Marketing: Strategic SECRETS You Wish You Knew (Paperback)
After reading this book, I had the overwhelming urge to take this book, stand atop the desk at our sales meeting and scream "You see, this THIS is what I've been trying to teach you for the last three years!"
In short, I loved the book. 'Roadrunner Marketing: Strategic Secrets You Wish You Knew' re-emphasized everything I believe to be fundamental to sound marketing practices. It is a very easy read, and even though I have nearly 14 years of marketing experience behind me, I found new nuggets of information that I can apply immediately. I seriously want to buy copies for our entire sales department as I feel they can benefit enormously from the advice and strategies within. It doesn't matter if you are taking your first bold steps into the marketing world, or if you're a seasoned pro (like me) looking to find a competitive edge, this book is a good guide to have by your side. It helped me recharge my creative batteries, got me excited again about the advertising opportunities (even in our down economy) and actually gave me the courage to set my sail and seek out new challenges. Matt Schroeder Former Creative Director, Colorado Community Newspapers
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Simple and Easy Marketing for All,
By
This review is from: Roadrunner Marketing: Strategic SECRETS You Wish You Knew (Paperback)
As a small business owner with limited budget, I appreciate the handy marketing tips without having to take a college course. I find value in the real life stories and examples of how simple marketing is attainable and successful at all levels. I especially appreciate the lesson and tips in writing a press release as it was an avenue I had not yet explored. Thanks for the great book!
5.0 out of 5 stars
Secrets that the "Acme Corp" doesn't want you to know!,
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This review is from: Roadrunner Marketing: Strategic SECRETS You Wish You Knew (Kindle Edition)
As both a client and a friend of the authors, I'd like to share that I thoroughly enjoyed this book and the anecdotal stories that they highlighted. It is chock full of sound advice from two in-the-trenches experts on branding & marketing. As a solo-entrepreneur who is a "salesman" by trade, I understand the importance of branding and marketing but have NO personal interest in learning any more about the subject than I already know. Melanie & Esty are the more-than-adequately-competent "experts" that I turn to for assistance! They are both the "real deal" and it shows in the wealth of knowledge & expertise that they share with their readers in this OUTSTANDING book. I highly recommend that ALL small business owners, or potential small business owners, add this title to their libraries or reading lists, I DID!
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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independent business owner Key Phrases - Capitalized Phrases (CAPs): (learn more)
Southwest Airlines, United States, Bert Tenzer, Super Bowl, Search Engine Maximization, New York, Seth Godin, Cameron Mitchell, Site Map, Warner Brothers, Frontier Airline, Kyla Ebbert Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
independent business owner Key Phrases - Capitalized Phrases (CAPs): (learn more)
Southwest Airlines, United States, Bert Tenzer, Super Bowl, Search Engine Maximization, New York, Seth Godin, Cameron Mitchell, Site Map, Warner Brothers, Frontier Airline, Kyla Ebbert Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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