Over the last 2 years, the consumer has been invaded by a new family of acronyms and a flurry of terms related to wireless technology. These include UMTS, GPRIS, WAP, SMS, 3G as well as Bluetooth, iMode , DoCoMo and Blackberry. Heavily hyped by the industry, the phenomenon has happened fast. After the 3G auctions where telecom operators committed billions of euros to buy the rights to airwave space from governments, it has happened even faster. Roam cuts through the hype to set out the challenges and opportunities ahead.
About the Author
Bruno Giussani is the European Editor of the Industry Standard magazine and the Industry Standard Europe. He has been a political and business editor for magazines and newspapers in Europe; an internet columnist for the New York times; a director of internet strategy at the World Economic Forum (the Davos Forum).
