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Business had changed. For years, as VP of Sales and Marketing at Wolfson Furniture, Ryan Miller easily created steady growth and success. Then the economy tanked. Sales dwindled. Marketing efforts flopped. Wolfson Furniture was suddenly on the ropes. Ryan's future, once golden, seemed dim. But life is mysterious. Just when all seems lost, serendipity lends a hand.
For Ryan, fate takes the persona of Lenny, an old high school friend. Having found happiness in Hasidic Judaism, Lenny now runs a packaging company in Brooklyn. "Business is booming, even in the down economy!" he tells Ryan excitedly. So what's Lenny's secret?
Roar! gives you a seat at the table as these two friends reconnect, and Ryan discovers how to revitalize his sales and marketing approach. Lenny's sales and marketing process is 3,500 years old and is beautifully simple, yet goes ignored by most companies.
As the story unfolds in real-life kosher restaurants all over New York City, you'll discover the step-by-step R-O-A-R system you can use to boost your results. You'll get practical tools and tips, including a template to help you reframe your Value Proposition, detailed discussions of the four types of buyers and strategies for selling to each, plus interview questions you can customize.
Warmhearted and entertaining, Roar! is an inspiring story for anyone looking to add a secret ingredient to their sales mix. Its many tools and resources will enable you to deliver a compelling message and strengthen your business in any economy. Take it from Lenny, it's a sales jungle out there, but it's much less scary when you know how to ROAR!
"Kevin Daum's Roar! is a charming new set of insights destined to help you in all your personal interactions whether in sales or otherwise. Everyone should have an old friend like Lenny."
—Ken Fisher, founder and CEO, Fisher Investments, and columnist, Forbes' "Portfolio Strategy"
"This is one of the most entertaining business books I've read, offering up some of the most essential steps you can take right now to better communicate your idea and win."
—Jennifer Openshaw, columnist, Dow Jones' MarketWatch
"Nothing is more important than knowing how to specifically communicate your message to customers. Kevin Daum has cracked open an ancient code that has been under our nose for thousands of years—providing a twenty-first-century application of these timeless principles."
—Verne Harnish, "Growth Guy"founder, Entrepreneurs' Organization (EO)author of Mastering the Rockefeller Habits, CEO, Gazelles
"Daum has nailed the keys to effective selling. Imagine an easy way to learn this, traveling through a fun story and, at the end, walking away with some highly recommended restaurants as a value add. You will truly 'ROAR' once you finish this book!"
—Jack Daly, CEO, Professional Sales Coach, Inc.
Let me start by saying I am NOT employed in Marketing and Sales, but the principles apply to so many things, I wanted to read this book. Read morePublished 7 months ago by LisaOQ
I liked that they made this a story more than just a "how to market" type book. However, the story section ended abruptly and left me with a couple of unanswered questions (i.e. Read morePublished 20 months ago by T. Avila
Corny name for my review, I know, but deal with it. This book is awesome for anyone trying to learn, revamp, or retool their sales and marketing strategy. Read morePublished on May 24, 2013 by Alex Rosenfeld
Enjoined reading this business fable book and appreciated its freshness, clarity and overall insight. Read morePublished on April 13, 2013 by Cat_popa
Ordinarily I don't rate anything 5-star because there's always room for improvement. In this case however, I would say that this book is truly 5-star. Read morePublished on April 6, 2013 by Derek
A good read with good conceptual advice. I use the concepts as a structure for my small business. A great starting point.Published on September 21, 2012 by Amazonian Anderson
Kevin Daum's Roar is a brillant concept that has changed my business. We used this to underpin and review what we are selling to who. The results were outstanding. Read morePublished on June 5, 2011 by MikeO
What we have here is another business fable, a very popular sub-genre for business book authors in recent years. Read morePublished on April 29, 2011 by Robert Morris
ROAR was a quick and easy read with a great story. Great examples and advice on how to sell more product and deliver more services by shifting the focus to the customer's needs... Read morePublished on June 13, 2010 by William Corrente