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Business had changed. For years, as VP of Sales and Marketing atWolfson Furniture, Ryan Miller easily created steady growth andsuccess. Then the economy tanked. Sales dwindled. Marketing effortsflopped. Wolfson Furniture was suddenly on the ropes. Ryan'sfuture, once golden, seemed dim. But life is mysterious. Just whenall seems lost, serendipity lends a hand.
For Ryan, fate takes the persona of Lenny, an old high schoolfriend. Having found happiness in Hasidic Judaism, Lenny now runs apackaging company in Brooklyn. "Business is booming, even in thedown economy!" he tells Ryan excitedly. So what's Lenny'ssecret?
Roar! gives you a seat at the table as these two friendsreconnect, and Ryan discovers how to revitalize his sales andmarketing approach. Lenny's sales and marketing process is 3,500years old and is beautifully simple, yet goes ignored by mostcompanies.
As the story unfolds in real-life kosher restaurants all overNew York City, you'll discover the step-by-step R-O-A-R system youcan use to boost your results. You'll get practical tools and tips,including a template to help you reframe your Value Proposition,detailed discussions of the four types of buyers and strategies forselling to each, plus interview questions you can customize.
Warmhearted and entertaining, Roar! is an inspiring story foranyone looking to add a secret ingredient to their sales mix. Itsmany tools and resources will enable you to deliver a compellingmessage and strengthen your business in any economy. Take it fromLenny, it's a sales jungle out there, but it's much less scary whenyou know how to ROAR!
"Kevin Daum's Roar! is a charming new set of insightsdestined to help you in all your personal interactions whether insales or otherwise. Everyone should have an old friend likeLenny."
—Ken Fisher, founder and CEO, Fisher Investments, andcolumnist, Forbes' "Portfolio Strategy"
"This is one of the most entertaining business books I've read,offering up some of the most essential steps you can take right nowto better communicate your idea and win."
—Jennifer Openshaw, columnist, Dow Jones'MarketWatch
"Nothing is more important than knowing how to specificallycommunicate your message to customers. Kevin Daum has cracked openan ancient code that has been under our nose for thousands ofyears—providing a twenty-first-century application of thesetimeless principles."
—Verne Harnish, "Growth Guy"founder, Entrepreneurs'Organization (EO)author of Mastering the Rockefeller Habits, CEO,Gazelles
"Daum has nailed the keys to effective selling. Imagine an easyway to learn this, traveling through a fun story and, at the end,walking away with some highly recommended restaurants as a valueadd. You will truly 'ROAR' once you finish this book!"
—Jack Daly, CEO, Professional Sales Coach, Inc.
Let me start by saying I am NOT employed in Marketing and Sales, but the principles apply to so many things, I wanted to read this book. Read morePublished 2 months ago by LisaOQ
I liked that they made this a story more than just a "how to market" type book. However, the story section ended abruptly and left me with a couple of unanswered questions (i.e. Read morePublished 15 months ago by T. Avila
Corny name for my review, I know, but deal with it. This book is awesome for anyone trying to learn, revamp, or retool their sales and marketing strategy. Read morePublished 20 months ago by Alex Rosenfeld
Enjoined reading this business fable book and appreciated its freshness, clarity and overall insight. Read morePublished 21 months ago by Cat_popa
Ordinarily I don't rate anything 5-star because there's always room for improvement. In this case however, I would say that this book is truly 5-star. Read morePublished 22 months ago by Derek
A good read with good conceptual advice. I use the concepts as a structure for my small business. A great starting point.Published on September 21, 2012 by Amazon Customer
Kevin Daum's Roar is a brillant concept that has changed my business. We used this to underpin and review what we are selling to who. The results were outstanding. Read morePublished on June 5, 2011 by MikeO
What we have here is another business fable, a very popular sub-genre for business book authors in recent years. Read morePublished on April 29, 2011 by Robert Morris
ROAR was a quick and easy read with a great story. Great examples and advice on how to sell more product and deliver more services by shifting the focus to the customer's needs... Read morePublished on June 13, 2010 by William Corrente