Customer Reviews

Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

5 star:		(26)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

There are SO MANY sales and marketing books out there touting their virtues....ROAR! is the only one I've ever found that delivers on its own promise. Clear, helpful and very actionable. With an entertaining back drop of some of NYC's best restaurants, follow Lenny's advice and you'll find yourself soon with more customers, the right customers, and the ability to deliver on your promise to them. A definite "must read" for anyone in business -- large or small.

ROAR is a book every business owner should read. Its teaches that its not about you, its about the customer. Features make no difference to customers, what it does for the customer is critical. Once your VP of Marketing is firmly established ROAR's 3,500 year old sales process makes prefect sense. Its simple and logical, something every business owner or sales person can use in any situation.

BRAVO KEVIN!

This is a fresh approach by an enthusiastic and thoughtful author. The story is interesting, entertaining and accessible to those who've read many books on marketing, as well as those who can't seem to crack open any of the 10 or so books on marketing stacked up on their bedside table. It's a great message "hidden" in a wonderfully written fable. Heart, soul, experience, and success are obvious in this book. How could you not want to read it?

Roar makes a thoroughly enjoyable read in style reminiscent of the wonderful The One Minute Manager

I really could not put it down and read it cover to cover in a single morning.

The insights are powerful and relevant and easily digested. The identification and classification of the different buyer types is a must read for anyone who needs to sell and let's face it everyone needs to sell.

The number of times I have encountered the "wise" buyer in my work had me completely resonating with the message and the simple identification of these different buying personalities has already helped me close a new 5 figure deal because it helped me figure our how I was selling in a way that best suited only my own buying style.

I have put Roar on my highly recommended list because it's methods and message proved to be very powerful.

So by now your asking why only three stars? Well the reason is twofold one reason for each star.

Firstly the book and the promotion of it are frankly a bit cheesy so Camus it isn't and I would have had to have docked it a star for that.

Secondly if you have read this far and need more success in you life / work / business then buy Roar because you dear reader are very probably a "wise" buyer, as I am, who likes to read the negative reviews first and you are described in the book and it will likely make a difference to you in your selling style as it did for me despite the hype and hype is always going to cost a book a star.

Kevin may never forgive me for three stars and I hope that you and he will see that a good recommendation on a genuine three star review means I believe in this book for the value it contains and having not been swept up in the hype around it recommend it on what it has provided for me which is better sales.

I just read ROAR..great book. I love the way the story was laid out and was fun to follow. The message was powerful and very helpful for me and my team. We have been struggling to figure out what makes us unique and ROAR did a great job bringing things into focus. A must read for any Sales and Marketing Exec and small business owner. Can't wait for the next book.

Kevin Daum and Daniel A. Turner have written a fascinating little book that presents a successful philosophy of marketing and sales in a memorable fable. Subtitled "Get Heard in the Sales and Marketing Jungle," this slim volume of 210 pages records a series of (imaginary) dinner meetings between Lenny, who grew up in Livingston, NJ, went to public schools, eventually became a Hassid and follower of Chabad, and Ryan his non-practicing Christian friend and classmate from the "old days." Lenny went on to became a highly successful businessman while his friend Ryan had been doing well, but has been struggling lately as his business was buffeted by the recession. Ryan and Lenny meet up again by chance, after a lapse of some 26 years, and once Ryan gets over the shock of Lenny's new look - a black hat, flowing beard - the works - their friendship is renewed.
Similar to the "four sons" discussed in the Haggadah at the Seder Table, Lenny teaches Ryan about four customers, the Wise Buyer, the Cynical Buyer, the Simple Buyer and the Buyer Unwilling to Ask.
The book includes a tour of some of my favorite Kosher restaurants in New York (only The Prime Grill was missing), and in a way it reminded me of Og Mandino's best-selling 1968 classic guide to a philosophy of salesmanship, The Greatest Salesman in the World.
The essence of the book is summarized in the acronym that forms its title: R.O.A.R. -
* Recognize the type,
* Observe from their perspective,
* Acknowledge concerns, and
* Resolve Needs.
While the essence can be stated standing on one foot - the rest you need to study and learn. Implementing the concepts, however, requires hard work, a team approach, and constant reinforcement until they are thoroughly institutionalized.
At the end of the day, it all boils down to what the authors refer to as "The V. P. of Sales and Marketing," where V. P. stands for Value Proposition, messaging that needs to be clearly thought out and then personalized for maximum effectiveness.

To obtain maximum value from this valuable book, its lessons need to be repeated. As the commentator Rashi taught on Malachi 3:18, one cannot compare a person who reviews his lessons 100 times to one who has reviewed them 101.

As an infant small business owner I have been scrambling to find books to help me with my marketing...the part of it that I fear the most! There are so many books...I was overwhelmed and frustrated until "ROAR". Now I have a clear path forward and concrete methods for creating my web site and collateral in a way that will help me draw potential buyers in, as well as a way to hook them once I have them in my sights! "ROAR" will stay on my desk for a long time for reference and inspiration.

Roar is a quick read that is told in a fun story format. It takes place in New York where you learn to appreciate the Jewish culture. You learn a great deal about how to market yourself, your company, and your products. You will understand the idea of a value proposition, identifying pain that customers are feeling so that you can resolve their pain with your product or services. You will learn techniques to market yourself to all the various types of buyers using an ancient technique. I recommend this book for anyone, not just business majors. You can even use the concepts when marketing yourself when applying for jobs of influencing people at work and in your personal life.

ROAR IS A ROAR. I READ IT FROM COVER TO COVER IN ONE SITTING. IT IS THE BEST MARKETING BOOK THAT I EVER READ. *****

I am a lifelong entrepreneur and find Kevin's insights and techniques useful and refreshing! Don't miss his "Book Your Business" seminars! JC Chamberlain, Washington, DC.