Robert Hoekman, Jr, is the author of the Amazon bestseller "Designing the Obvious" (1st and 2nd edition), "Designing the Moment," and "Web Anatomy" (coauthored by Jared Spool). He has also written dozens of articles for web-industry sites including Adobe, A List Apart, Peachpit, and InformIT.
Robert is a passionate and outspoken user experience specialist who has worked with Adobe, MySpace, Dodge, Craftsman, American Heart Association, Seth Godin (Squidoo), Automattic, United Airlines, and countless others.
He has spoken to packed rooms at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Voices That Matter, and many others.
Learn more about Robert at www.rhjr.net.