The fascinating story of the life and times of Robert Wood Johnson, a creative and dynamic leader who put the public trust before profit. He made Johnson & Johnson one of the world's great companies, then left his fortune to The Robert Wood Johnson Foundation to improve health care in America.
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Editorial Reviews
Review
"...interesting company history. Don't skim the chapter on the Tylenol crisis.... Johnson's fingerprints are all over the company's casebook response." -- USA Today
"An interesting book about one of America's great companies . . . and Robert Wood Johnson's revolutionary management concepts." -- Tampa Tribune, FL
"An interesting book about one of America's great companies . . . and Robert Wood Johnson's revolutionary management concepts." -- Tampa Tribune, FL
"Drawing on 10 years of personal contact and more than 150 interviews, Foster wrote with a sense of purpose." -- Home News Tribune, NJ
"Drawing on 10 years of personal contact, 250,000 pages of documents and more than 150 interviews, ...Foster wrote with a sense of purpose." -- Home News Tribune, NJ
"Johnson lived his professional and personal life with flair and tenacity." -- Worldwide, J&J
"Robert Wood Johnson's Credo is a statement of ideals and vision that sets a standard for American business. Its impact can be seen in everything from the company's acclaimed handling of the Tylenol crisis (which is recounted in the book) to Johnson & Johnson's first-place standing in a study of corporate reputations published recently in the Wall Street Journal." (Business to Business, Ft. Lauderdale/Miami (Dec. '99)) -- Business to Business, Ft. Lauderdale/Miami
"The book is a primer for anyone with a vent for the historical elements of health care and corporate trust." -- Yardley News, PA
"This is a warts-and-all biography. It tells of Johnson's achievements . . . and also his shortcomings." -- Business News - New Jersey
"This is a warts-and-all biography. It tells of Johnson's achievements . . . and also his shortcomings." -- Business News - New Jesey
"An interesting book about one of America's great companies . . . and Robert Wood Johnson's revolutionary management concepts." -- Tampa Tribune, FL
"An interesting book about one of America's great companies . . . and Robert Wood Johnson's revolutionary management concepts." -- Tampa Tribune, FL
"Drawing on 10 years of personal contact and more than 150 interviews, Foster wrote with a sense of purpose." -- Home News Tribune, NJ
"Drawing on 10 years of personal contact, 250,000 pages of documents and more than 150 interviews, ...Foster wrote with a sense of purpose." -- Home News Tribune, NJ
"Johnson lived his professional and personal life with flair and tenacity." -- Worldwide, J&J
"Robert Wood Johnson's Credo is a statement of ideals and vision that sets a standard for American business. Its impact can be seen in everything from the company's acclaimed handling of the Tylenol crisis (which is recounted in the book) to Johnson & Johnson's first-place standing in a study of corporate reputations published recently in the Wall Street Journal." (Business to Business, Ft. Lauderdale/Miami (Dec. '99)) -- Business to Business, Ft. Lauderdale/Miami
"The book is a primer for anyone with a vent for the historical elements of health care and corporate trust." -- Yardley News, PA
"This is a warts-and-all biography. It tells of Johnson's achievements . . . and also his shortcomings." -- Business News - New Jersey
"This is a warts-and-all biography. It tells of Johnson's achievements . . . and also his shortcomings." -- Business News - New Jesey
About the Author
Lawrence G. Foster was a journalist before joining Johnson & Johnson, where he became Corporate Vice President of Public Relations. In that role he helped manage the two Tylenol crises, which are recounted in detail in the book. He received the Gold Anvil and the Atlas Award from the Public Relations Society of America, and the Hall of Fame Award from the Arthur W. Page Society. He is author of A Company That Cares, the history of Johnson & Johnson. A graduate of The Pennsylvania State University, he is a Distinguished Alumnus, an Alumni Fellow and the recipient of the 1999 Lion's Paw Medal for service to the university. He is a Trustee of The Robert Wood Johnson Foundation in Princeton, N.J., the nation's largest health care philanthropy.
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Most Helpful Customer Reviews
13 of 15 people found the following review helpful:
3.0 out of 5 stars
THE THOUGHTFUL REBEL,
By A Customer
This review is from: Robert Wood Johnson -- The Gentleman Rebel (Hardcover)
The usual authorized biography is worthy but not worthwhile; the author has traded access for freedom to write what he damned well pleases. In this case, Foster, though not writing an "approved" or subsidized book, has given up nothing -- he knew and genuinely liked his subject, despite having worked for him. Robert Wood Johnson, NOT the Johnson who just bought himself a professional foootball team, was both a gentleman and a rebel but he did establish for one of the premier American companies a credo which helped to build it and, even after his death, to keep it on the right course during the Tylenol crisis, a triumph of responsible capitalism -- and not incidentally of well-handled public relations . The author minimizes his own role in handling this potentially widespread and dangerous situation. The book is rare in its genre -- well written, humane, interesting, and valuable to anyone interested in top drawer American companies, the economy, public health, public service, the lives of the rich, and more.
9 of 11 people found the following review helpful:
5.0 out of 5 stars
A Joy to Read,
By Todd T. Hunt, Professor Emeritus, Rutgers Uni... (Somerset, New Jersey) - See all my reviews
This review is from: Robert Wood Johnson -- The Gentleman Rebel (Hardcover)
The impact of the Johnson family -- and particularly the "gentleman rebel" at the center of Larry Foster's book -- on the community, the health care industry and society at large has been documented in a way that is illuminating, satisfying and inspiring. Attention to detail, the providing of context and respect for the subject, along with graceful writing, make this book a joy to read.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
THE road leading out of Carbondale to the northwest crosses a viaduct and climbs along a ridge to open fields and a picturesque countryside. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
medicinal plasters, fellow industrialists, antiseptic dressings Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, New Brunswick, New Jersey, United States, Golden Crest, Robert Wood Johnson, Robert Johnson, General Johnson, White House, Miss Ferretti, Gray Terrace, Bob Johnson, Fred Kilmer, Philip Hofmann, Bill Hughes, Bobby Johnson, Executive Committee, Fulton Sheen, Crystal Lake, Hugh Johnson, San Francisco, Highland Park, New Deal, Catholic Church, President Roosevelt New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
THE road leading out of Carbondale to the northwest crosses a viaduct and climbs along a ridge to open fields and a picturesque countryside. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
medicinal plasters, fellow industrialists, antiseptic dressings Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, New Brunswick, New Jersey, United States, Golden Crest, Robert Wood Johnson, Robert Johnson, General Johnson, White House, Miss Ferretti, Gray Terrace, Bob Johnson, Fred Kilmer, Philip Hofmann, Bill Hughes, Bobby Johnson, Executive Committee, Fulton Sheen, Crystal Lake, Hugh Johnson, San Francisco, Highland Park, New Deal, Catholic Church, President Roosevelt New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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