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Robert's Rules of Innovation: A 10-Step Program for Corporate Survival Hardcover – March 8, 2010
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The book lays out a self-described 10-step program for corporate survival as a set of ten 'innovation imperatives' that are as follows:
2.No Risk, No Innovation
3.New Product Development Process
7.Training and Coaching
9.Observe and Measure
10.Net Result and Reward
The book highlights the importance of an innovation audit before your innovation efforts begin, and includes sample innovation audit questions in the book and a more complete version is available on the supporting web site.
If new product development processes have not been formalized sufficiently in your company, the book devotes a significant portion of the text and appendices to new product development process flow charts and other resources and information.
Robert reinforces more than once in the book the importance of the CEO to innovation. In fact you might infer his perspective to be that the Chief Executive Officer should be the Chief Innovation Officer for innovation to be successful.
At the same time, numerous pages are allocated to the subject of teamwork and the delicate tension between giving "creatives" enough separation to have freedom to create and feel safe to push the boundaries of failure, without separating them too far so that resentment builds or the engagement of other employees falls.
Taken all together I found "Robert's Rules of Innovation" to present a clear approach to innovation for managers looking to begin their innovation journey or for people looking to read up a bit more on the topic.
Robert F Brands knows innovation, and he knows it's the life-blood of any successful enterprise. He very cleverly lays out a ten point plan for incorporating the spirit of innovation throughout any progressive organization. Failure is a part of the process; reprisals don't fit in with this culture. There are no hidden agendas; just a spirit of trust and cooperation that ensures maximum employee engagment, and maximum productivity.
Obviously, for Robert's program to be successfully implemented, it must be embraced by the head-honchos in corporate America. They desperately need to set the tone - innovate or become extinct. Replace the fear with a confident approach to the business at hand. Instill a sense of urgency in every employee what needs to be done; give them the support they need to feel their good efforts will be rewarded. The game plan is wonderful; if executed properly, it will help any organization thrive in today's competitive business arena.
In order to survive, there's really no option.
When I first picked up Robert's Rules of Innovation I was expecting to learn specifically about the process of creating new products and services. By the time I finished the first chapter I realized that being innovative is not only one of the core business practices needed to stay alive in this challenging business world, but may in fact be the most important. I learned quickly that without innovation you are more succeptable to defeat from your competitors, the increasing demands of your customers to get more and pay less, and consumers appetitie for newer and better products.
This book is more than just a book on innovation, it is a book that motivates, inspires, and gives you the simple tools needed to be a more succesful entrepreneur, executive, manager, team leader and player who is more strategic, disciplined, creative and thorough in his/her planning and execution.
Robert presents simple to understand step by step methods to help you create a culture of innovation from the top down. The author uses practical methods such as creating a streamlined new product development blueprint, setting and keeping regular meetings, holding members accountable, instilling a team atmosphere where everyone counts, inspiring others to belive in your vision, measuring results, and executing your new innovative approach using a simple 10-step program.Read more ›
Most Recent Customer Reviews
Robert's Rules of Innovation is a must-read for anyone interested in improving their organization's ability to improve innovation management. Read morePublished 15 months ago by Jeff Groh
This is a must read for any business leader - whether in a private or public business; a small Mom and Pop or a mid size to large business - to jump start innovation in their... Read morePublished 21 months ago by Christopher S. Ruisi
This is a great book with inspiring and descriptive case studies, personal experiences and strategy. Read morePublished 21 months ago by Jonathan Doro
My small company has always struggled with creating innovative new products. I found this book while looking for a tool to help me jump start the new product development process. Read morePublished on January 17, 2014 by Kimberly R.
Loved it. A great thin book. Soft and direct. Didatic too, but very clear. Directed for the creation products basically. Read morePublished on March 20, 2012 by Paulo Peres
This book is full of practical, useful, and relevant information. A must read for all companies.Published on October 25, 2010 by Sam
You know the "old saw" about doing vs teaching certain principles. I worked for and with Mr. Brands for several years. Read morePublished on August 17, 2010 by Harold E. Pryor
Innovation lies at the forefront of company credibility and competitive advantage. Companies that can transform concepts into new ideas quickly and bring them to market effectively... Read morePublished on August 7, 2010 by Tony Deblauwe
Robert F. Brands with Martin J. Kleinman's ROBERT'S RULES OF INNOVATION: A 10-STEP PROGRAM FOR CORPORATE SURVIVAL details decades of collective experience contributed by Robert... Read morePublished on July 11, 2010 by Midwest Book Review