10 steps to make sure lack of innovation doesn't sink the business
Silicon Valley Business Journal - by Jim Pawlak--Biz Books -
A fresh perspective on innovation processes and approaches from experienced leader who knows what it takes to bring products to the market. Gems for innovators and champions of innovation at all levels. Jeff Lindsay, Author See: tinyurl.com/yfz9jp4
See/listen: customerthink.com/interview/robert_brands_10_rules_innovation_success --Review and Interview with Bob Thompson (customerthink.com)
FOR ALL BOOK REVIEWS SEE: robertsrulesofinnovation.com/reviews --All Book Reviews
From the Inside Flap
Innovation, the key to your company's survival, must be encoded in your corporate DNA. It is an imperative—because you can bet your competitors are going at Innovation full-throttle.
Robert's Rules of Innovation: A 10-Step Program for Corporate Survival chronicles decades' worth of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert's Rules of Order, which created order from chaos in meetings around the world, Robert's Rules of Innovation sets a new standard for "doing" Innovation, equipping you with the principles needed to:
Inspire, lead, and drive the process
Manage risk, without letting fear of failure kill innovation
Create a formalized New Product Development (NPD) process—an absolute must
Convince others to work outside their comfort zone
Build value for your Innovation
Instill accountability—one of the most important of Robert's Rules of Innovation
Properly hire, train, and coach—to create, reinforce, and enhance your company's culture and mindset
Stay open to new ideas
Observe, measure, and track NPD results—essential to optimal ROI
Grow profitably, which benefits shareholders, stakeholders, employees, customers, and consumers
Let's face it, whether you manage a multinational company or an entrepreneurial start-up, or if you are a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit, the pressures today—in terms of time, budget, everything—are unprecedented in our lifetimes. Robert's Rules of Innovation introduces you to easy-to-implement, immediately useful world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment.
Get passionate about creativity. Prepare to unleash your team's abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert's Rules of Innovation.