Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences' values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting.
Whether you have a big marketing budget or none at all, Robin Hood Marketing will help send your message straight as an arrow into people's hearts and minds. They'll be convinced to actand your cause will be poised for unprecedented success.
During an intense semester in Nonprofit Marketing, I think I read every book on that focus and I have to say, this is the absolute best out there. Read morePublished on July 29, 2010 by Amazon Customer
This book is great for anyone who wants to know how to be social marketing savvy in the non-profit world!Published on June 14, 2010 by K. Richardson
As a relatively new non-profit fundraiser, I've read many books over the last two years to hone and develop my skills. Read morePublished on April 16, 2010 by A. K. Crews
Well...let's just say there is a lot Frier Tuck never told Robin Hood about marketing. This book misses the mark for small and medium sized non-profits. Read morePublished on March 28, 2010 by Jason Ansley
This book was assigned for class and I have enjoyed it thoroughly. Andresen's examples are great and her message is important: focus on the audience, not on your cause. Read morePublished on February 7, 2010 by Marlene Dietrich
Robin Hood Marketing is a real asset to any non-profit (or for profit business) that wants to be armed with a great model and plan to be successful. Read morePublished on November 17, 2009 by Danna Varsnick
I picked up this book to assist me with a work-related project on marketing, something about which I know nothing. Read morePublished on December 2, 2008 by bronx book nerd
If I were to recommend only one book on marketing for nonprofit organizations, this would be it. After reading this book by Katya Andresen, you will think differently about how to... Read morePublished on August 2, 2008 by Amazon Customer