Robust Engineering: Learn How to Boost Quality While Reducing Costs & Time to Market [Hardcover]

Genichi Taguchi (Author), Subir Chowdhury (Author), Shin Taguchi (Author)

Book Description

ISBN-10: 0071347828 | ISBN-13: 978-0071347822 | Publication Date: October 18, 1999 | Edition: 1

Powerful and elegantly simple.

Achieve higher quality...lower costs...faster time to market

Companies worldwide have used the methods of quality expert Genichi Taguchi for the past 30 years with phenomenal product development cost savings and quality improvements. Robust Engineering, by this three-time Deming Prize winner, along with Subir Chowdhury and Shin Taguchi, is the first book to explain and illustrate his newest, most revolutionary methodology, Technology Development. It joins Design of Experiments and Robust Design as the framework on which your company can build a competitive edge. Case studies of real-world organizations Ford, ITT, 3M, Minolta, NASA, Nissan, Xerox and 9 others show you how the techniques of all three methodologies can be successfully applied. You'll hammer flexibility into your manufacturing organization to minimize product development costs, reduce product time-to-market, and fully satisfy customers needs.

Project Management is going to be huge in the next decade...--Fortune

Busy managers single-source guide to planning, organizing and controlling projects

At last there's a concise, compact (5Ó x 8Ó) hands-on guide that puts state-of-the-art management concepts and processes at your fingertips. Project Manager's Portable Handbook, by David I. Cleland and Lewis R. Ireland, is your step-by-step guide to the nuts-and-bolts details that spell project management success. YouÕre shown how to organize and manage everything from small to multiple projects...lead and coach project team members...and manage within a strategic context from project partnering to dealing with the board of directors and other stakeholders. You'll find out how to: Select and use PM software; Develop winning proposals; Handle legal considerations; Come out on top in contract

Editorial Reviews

From the Back Cover

"Robust Engineering produces parts that avoid failure." - John F. Elter, Vice President and Chief Engineer, Office Products Division, Xerox Corporation. "Toyota had incorporated Robust Engineering into its product development processes and it has become the daily norm for Toyota engineers." - Kenzo Euno, President, Ueno Design Institute, Japan. "Through the use of Tagushi's Robust Engineering approach at ITT Industries, our products truly are 'Engineered for Life.'" - Richard s. Ullman, Vice President, ITT Defense & Electronics. Robust Engineering using Taguchi Methods is not some mysterious Eastern way. It's a clockwork-simple program for creating outstanding new products. Xerox used Robust Engineering to prestidigitate its high-end digital office imaging system three years faster than its less complicated predecessor. Xerox's new DC265 has already grabbed a 70% market share. This amazing casebook is your chance to see other examples of Robust Engineering at work. Sit in at Ford and Nissan...easvesdrop at NASA, Xerox, 3M, Minolta...and answer your invitation from ITT, Goldstar, Sampo Kaguki, and Fumakilla. You'll see Robust Engineering used to: Anticipate customer cravings; Glide through design stages error-free; Spot design flaws before prototype; Eliminate manufacturing defects; Prevent high prices - and other things customers don't want; And bring out better products faster. Plus, here's your chance to learn what not to do by watching business giants stumble, as they complicate what should be a simple process.

About the Author

Genichi Taguchi (Japan) is executive Director of American Supplier Institute and President of Ohken Associates in Japan. He developed the Taguchi Method. He is a 3-time recipient of the Deming Prize. Subir Chowdhury (Livonia, MI) is a VP of American Supplier Institute. He is the recipient of the Henry Ford II Awarded for Excellence, and co-authored QS-9000 Pioneers: Register Companies Share Their Strategies for Success. Shin Taguchi (Livonia, MI) is President of American Supplier Institute and the foremost consultant on the Taguchi Method in the U.S. He has consulted on more than 500 projects, and since 1993, has participated in over 80 pure robust design cases at Ford Motor Co.

Product Details

• Hardcover: 241 pages
• Publisher: McGraw-Hill Professional; 1 edition (October 18, 1999)
• Language: English
• ISBN-10: 0071347828
• ISBN-13: 978-0071347822
• Product Dimensions: 9.2 x 6.2 x 0.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #755,927 in Books (See Top 100 in Books)

More About the Author

Subir Chowdhury is Chairman and CEO of ASI Consulting Group, LLC-- a world authority in Quality leadership, strategy and methods. Hailed by The New York Times as a 'leading quality expert', and by Business Week as 'The Quality Prophet', Subir is the author of 12 books, including the international bestseller The Power of Six Sigma, which has been translated into more than 20 languages and has sold more than a million copies worldwide. Subir's Design for Six Sigma (DFSS) is the first book on the topic and is credited with popularizing the DFSS philosophy worldwide. His latest book titled The Ice Cream Maker has been praised by leaders and media alike and has been distributed to every member of the U.S. Congress. Subir's latest organizational transformation philosophy, LEO, has been implemented and is being used by various organizations and industries.

Subir has received numerous international awards for his leadership in quality management and his major contributions to various industries worldwide. He is an honorary member of the World Innovation Foundation (WIF) and has been inducted into the Hall of Fame for Engineering, Science and Technology and Automotive Hall of Fame. He is the recipient of the Society of Manufacturing Engineers' Gold Medal, the Society of Automotive Engineers'(SAE) Henry Ford II Distinguished Award for excellence in Automotive Engineering and the American Society of Quality's first Philip Crosby Medal for authoring the most influential book on Quality. Subir has been twice honored by the U.S. Congress on the Floor of House of Representatives and the U.S. government presented him the 'Outstanding American by Choice Award' for his enormous contributions in the field of quality and management.

Subir received an undergraduate degree from the Indian Institute of Technology (IIT), Kharagpur, India, a graduate degree from Central Michigan University (CMU), and an honorary doctorate in engineering from the Michigan Technological University (MTU). Both IIT and CMU honored Subir with their Distinguished Alumnus Award.

The London School of Economics (LSE) has established the 'Subir Chowdhury Fellowship on Quality and Economics' to be given to a post doctoral Fellow each year to study the impact of poor quality in the advancement of economics of a nation, which is the first of its kind in the world. The SAE International has established the 'Subir Chowdhury Medal of Quality Leadership' to be given each year who bring forth innovation and broaden the impact of quality in mobility engineering, design and manufacturing. His philanthropic interest is evidenced through the Subir & Malini Chowdhury Foundation, which brings focus on the needs of society and those less fortunate in the world. Subir lives with his family in Bloomfield Hills, Michigan.


Please visit - www.subirchowdhury.com

Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

2.0 out of 5 stars A great advertisement, but short on implementation., December 12, 2000

By A Customer

This review is from: Robust Engineering: Learn How to Boost Quality While Reducing Costs & Time to Market (Hardcover)

I am a little bemused by the previous reviews. Being a practicing engineer, I had hoped for an more rigorous introduction to applying robust engineering principles, coupled to real life engineering examples. What I got was essentially a book length advertisement aimed at people who don't need or want to know how to do it, merely order someone else to apply the techniques. If you are a manager considering implementing robust engineering practices and design of experiments, by all means, read the book and convince yourself and your boss it is the way to go. If you actually want to use the techniques, buy a different book.

8 of 10 people found the following review helpful:

1.0 out of 5 stars shoud rename the title, March 12, 2001

By 

Dr.Gee (earth) - See all my reviews

This review is from: Robust Engineering: Learn How to Boost Quality While Reducing Costs & Time to Market (Hardcover)

I'm also surprised by 4 stars & other praises of this book (e.g., Fortune).

the book should be renamed "Case Studies of Taguchi Method" and the "authors" should be renamed as "editors"

it also does not telll you the method & its statistical basis, its strength & weakness compared with other methods, its assumptions and so forth. In addition, it lacks a biblography. Overall, we are just supposed to take a leap of faith. The book feels like "informercial"

3 of 8 people found the following review helpful:

5.0 out of 5 stars Robust Engineering is the most powerful tool, May 3, 2000

By 

jeff cooper (USA) - See all my reviews

This review is from: Robust Engineering: Learn How to Boost Quality While Reducing Costs & Time to Market (Hardcover)

Robust Engineering book is the world wide collections of best case studies of Robust Engineering. In Chapter 1 and 2 authors gave a basic explanation of Robust Engineering and implementation strategy which is very easy to understand for any reader. This is book is the absolute necessary for any leaders, managers or engineers who want to re-shape their organization and by reading this book they will understand the powerfulness of Robust Engineering.