Working nine to five isn t the only way for them to make a living. They would rather start their own businesses than climb a corporate ladder. Salary is not their primary motivator. And they certainly aren t going to work twenty years at the same company to receive a gold watch at the retirement party. Generations X and Y are changing the way our world works because what s worked in the past isn t working for them. In many ways, they are like rock stars: young, talented, high performance, high maintenance, and in high demand. They have talent to offer, but they won t waste their time working for a talent agency that doesn t land them the gigs or give them the respect they want and deserve. Rock Stars Incorporated dispels the myths about the slacker, self-centered generations, and provides valuable insight on how to manage, motivate, and market to these rising stars. Read this book to rediscover a workforce with tremendous promise and talent, the very talent that can lead your company towards a bright and prosperous future.
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"Sarah Sladek knows her stuff when it comes to Gen X and Gen Y workers. Her brilliantly written Rock Stars Incorporated is a must-read for any manager, executive or business owner. Successful companies in the future will take the time to understand these technology-savvy, global-minded and goal-driven workers to squash their competition. " --Chancellor Kris Solie-Johnson, American Institute of Small Business
"This book is an insightful wake-up call for employers. The younger generations have very different expectations of the workplace. While many organizations know that there is a coming labor shortage, they have not yet taken steps to plan for how to recruit and retain future leaders." --Laura Hampton, The Employers Association
"Sarah Sladek's voice is an important addition to the issue of generations at work. She doesn't just write about next gen rock stars; she is a next gen rock star. Disregard her advice at your own peril." --Rebecca Ryan, Next Generation Consulting
"This book is an insightful wake-up call for employers. The younger generations have very different expectations of the workplace. While many organizations know that there is a coming labor shortage, they have not yet taken steps to plan for how to recruit and retain future leaders." --Laura Hampton, The Employers Association
"Sarah Sladek's voice is an important addition to the issue of generations at work. She doesn't just write about next gen rock stars; she is a next gen rock star. Disregard her advice at your own peril." --Rebecca Ryan, Next Generation Consulting
About the Author
Sarah L. Sladek is the president and CEO of Limelight Generations, one of the only generational marketing companies in the United States specializing in Generations X ,Y, and Z. She is also author of The New Recruit: What Your Association Needs to Know About X, Y, & Z, one of the first books to address the generation gap in membership associations.
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Sarah Sladek is an experienced marketing and media professional who started researching demographic shifts, talent turnover, and generation gaps in 2002. She has authored two books on the generational topic and launched the nation's first business conference focused on bridging talent gaps. She is a sought-after speaker and consultant to organizations nationwide.
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