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Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll Paperback – September 4, 2012

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Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll + Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous
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Product Details

  • Paperback: 288 pages
  • Publisher: BenBella Books; 1 edition (September 4, 2012)
  • Language: English
  • ISBN-10: 1936661454
  • ISBN-13: 978-1936661459
  • Product Dimensions: 8.2 x 5.4 x 1 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #334,842 in Books (See Top 100 in Books)

Editorial Reviews


“David Fishof has the same relationship with music as Barnum & Bailey had with the circus: He loves it! He's always been passionate about getting ordinary people involved in making it. From his early support of VH1 Save the Music, an organization dedicated to keeping music in schools, to Rock ’n’ Roll Fantasy Camp, he’s always thinking about bringing it on home to the people who want to make it. Rock Your Business has the answers to becoming the entrepreneurial rock star you were meant to be.”
Roger Daltrey, CBE; The Who

“Full of case studies and examples that are valuable and also entertaining, Rock Your Business is a book you not only should read but one that you will want to read.”
David Eilenberg, SVP, Development & Current Programming, One Three Media, a Hearst/Mark Burnett company

“David Fishof has produced some of the largest music tours, represented some of the most famous acts and athletes in the world, and created the well-known Rock ’n’ Roll Fantasy Camp. In Rock Your Business, he shows you how you can use the tools that make rock stars household names to launch your own vision.”
Bob Pittman, CEO, Clear Channel Communications

“In Rock Your Business, David Fishof shows you exactly why the most innovative entities are also the world’s biggest rock stars and how you can achieve that same status as an entrepreneur.”
Sammy Hagar, Rock and Roll Hall of Fame Inductee; Founder, Cabo Wabo Cantina and Cabo Wabo Tequila; Bestselling Author

“If you have an idea you want to get off the ground, read this book immediately!”
Vince Neil, Mötley Crüe

“When I first began working with David Fishof in 1980, I noticed right away that he was the king of taking ideas from the music world and relating them to the sports world and vice versa. Applying what he has learned in the music business to the business world just makes sense. Fishof's book will help any professional take an intangible concept and turn it into a concrete success.”
Phil Simms, Lead NFL Analyst for CBS; Former New York Giants Quarterback

“While most authors can only espouse philosophies that work in theory, David Fishof has actually implemented every piece of advice in Rock Your Business to become one of the standouts in his field and can help you do the same.”
John Bello, Founder, SoBe Beverages

“With the help of a few famous friends, David Fishof gives you the tools to launch your vision, expand your business, increase your profits, and live your dreams. Take advantage.”
Bernt Bodal, CEO, American Seafoods Group; Featured on Undercover Boss

“It's a long way to the top if you want to rock and roll! David Fishof can guide you there.”
Scott Hamilton, Olympic Gold Medalist

“I've said it before, and I'll continue to say it, when it comes to business and the Rock ‘n’ Roll Fantasy Camp, David Fishof is a genius! He took his vision and created a way to make dreams come true for so many. This book really digs deep into his mind and besides a great entertainment read, he shares many helpful tips on how you can develop your ideas and turn them into profit-making business deals. A must read for anyone wanting to be involved in not only the music business but a positive, self-improved life as well!"
Billy Amendola, Associate Editor, Modern Drummer magazine

“Passion, inspiration, street smarts, cultural savvy, and raw unfettered guts have always been the main drivers of rock-and-roll success stories. David Fishof has all of those qualities, as well as an almost magical ability to make things happen. So you can take the safe path and fall in step with the bazillions of other suits who are reading the same business treatises as everyone else, or you can embrace some cagey rock and roll attitude and MAKE YOUR BONES like a superstar.”
Michael Molenda, Editor-in-Chief, Guitar Player magazine

About the Author

Due to his original, successful, and exciting live shows over the past 25 years, David Fishof has earned a reputation as one of the most creative and innovative entertainment producers in the world. Fishof reunited The Monkees and introduced them to a new generation of MTV fans, which led to some blowout tours. While working with Ringo Starr, Fishof helped create the All Starr Band concept, producing 8 All Star Band tours around the world. Fishof has also produced a variety of concert tours, including Dirty Dancing: The Concert Tour, Dick Clark's American Bandstand Tour, The Happy Together Tours, Classic Superfest, American Gladiators Live Tour, Mortal Kombat Live Tour, and the British Rock Symphony with feature vocalists Peter Frampton, Roger Daltrey, Alice Cooper, and Jon Anderson.

After years of producing rock tours across the globe, Fishof got the idea for the one-of-a-kind Rock 'n' Roll Fantasy Camp™. His goal was to give music fans the opportunity to see their rock dreams become reality by learning from some of the most influential artists in the industry. That dream came to fruition when Rock 'n' Roll Fantasy Camp™ hosted its first event in 1997. Since that time, Fishof has been giving individuals—whether they have musical ability or not—once-in-a-lifetime opportunities to live like a rock star and jam with their idols. Over the years, Fishof has brought some of the world's top rockers to Rock 'n' Roll Fantasy Camp™—Bill Wyman, Bret Michaels, Brian Wilson, Cheap Trick, Dr. John, George Thorogood, Jack Bruce, Joe Satriani, Joe Walsh, Jon Anderson, Levon Helm, Max Weinberg, Meatloaf, Mickey Hart, Nick Mason, Nils Lofgren, Randy Bachman, Roger Daltrey, Roger Hodgson, Slash, Steve Vai, Steven Tyler, Todd Rundgren, and Vince Neil among them.

In the sports world, Fishof has represented legends such as NFL greats Phil Simms, Mark Bavaro, Vince Ferragamo, and Jack Reynolds, and baseball stars Lou Piniella, Dave Magadan, and Randy Myers.

Fishof is the author of Putting It on The Line (William Morrow), the bestselling book on sports and entertainment. He resides in Los Angeles, CA.

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Customer Reviews

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See all 8 customer reviews
David has obviously done it all in a very intense world.
This is a must read book.... David lays it on the line and tells you the things you would never learn on your own.
Ron Zoni
David has done a great job explaining his keys to success to you.

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By babiecat on September 30, 2012
Format: Paperback Verified Purchase
David Fishof has created a business that brings dreams alive. David has obviously done it all in a very intense world. He's had amazing successes and thank goodness, for this book because he's sharing the formula for success. As a mother of young rockers, I made sure the first book my sons read for their business acumen is Rock Your Business: What you and your company can learn from the business of Rock And Roll. Mom's are CEOs in the business of the family. The team building aspects that David has mastered are aptly applied here in the business of our family.

All my friends and family will get this book for Holidays and Birthdays.
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2 of 2 people found the following review helpful By Tsufit, Author, Step Into The Spotlight! on December 23, 2012
Format: Paperback
As a person who's spent 10 years encouraging entrepreneurs and business types to step into the spotlight, I just inhaled David Fishof's fabulous book, Rock Your Business! If you want to witness how one guy can build something HUGE from nothing but chutzpah & ideas, you gotta read this book!

The best books leave you feeling like the author is a new friend. Rock Your Business did just that. Co-written by New York Times best selling author, Michael Levin, this book is brave, authentic and loaded with entrepreneurial inspiration and lessons about how to go for it, lessons from the exciting world of rock and roll.

From the story about how Billy Joel's promoter ensures that the front row seats go to raving fans (to inspire the performer), to the story of how Fishof took his Rabbi to Shea Stadium to help negotiate a sports contract (he got more than double the previous Rabbi-less offer), to the poignant story of how Fishof negotiated doubling the salary for his father, a cantor at a local synagogue, this book is full of heart. And juicy behind the scenes stuff. But it's not just stories. Fishof is generous with his insights about what why some stuff works and why other stuff doesn't. And it'll inspire you to launch that thing you've been thinking about launching.

Read the book. Go to his Rock 'n Roll Fantasy camp in Vegas. Step into the spotlight! I'm telling all my clients to read it 'cause this couldn't be cooler!

Author, Step Into The Spotlight!
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2 of 2 people found the following review helpful By NM on October 19, 2012
Format: Paperback Verified Purchase
People pay THOUSANDS for attending class and getting a paper.

All that's great, but I would challenge that with the knowledge ONE book, based upon decades of EXPERIENCE, can give you. This is that book, and it's worth every cent. I have been booking bands, events for years. I have also been a musician. I have learned, that off the stage, it's all about business.

This book taught me so much about that side. Just the suggestions/advice alone is amazing. David has done a great job explaining his keys to success to you. He explains it, in a straight-to-the-point, meat & potatoes type format which I love. I can't stand when authors just babble and go on and on. Brevity is key and this is one book that you will have no problem understanding what it wants to teach you.

Bravo to David for this amazing book. Students, CEO's, Entrepreneurs, Musicians, all should read this book. I will definately be promoting this book to all my friends. I will also be picking up his other book in negotiations. I can't wait to start putting into practice all that I learned from David.

Way to go David! Thank you.
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By Chuck in NJ on August 16, 2013
Format: Kindle Edition Verified Purchase
David's book is an essential read for anyone who loves the business side of entertainment and sports. Whether you're a rookie aspiring to get into the business or a seasoned veteran looking for new inspiration, this book is priceless. Reading it is like going to dinner with a hero that you admire and having them share all of their wisdom, secrets, experiences, and strategies with you. It's one of the most candid, forthright books I've ever read pertaining to the entertainment industry. Many books in this genre only speak in broad generalities. David shares specific case studies with the details you want to know about, and in ways that can truly inspire you to grow your business, no matter what field you're in. Most refreshingly, he not only shares his success stories, but also his failures. But as the book explains, he shares his failures to show you how they can actually lead to successes, which is a beautiful outlook that I have always subscribed to as well. This was the best money I ever spent on a business book.
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