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Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business Hardcover – April 28, 2015

4.8 out of 5 stars 38 customer reviews

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Editorial Reviews

Review

Rocket Fuel is a powerful model for freeing up entrepreneurial visionaries to do what they do best. Gino and Mark provide a practical gameplan for building an organization that perfectly combines vision and integration.”
—Dan Sullivan, President and Founder of Strategic Coach®

"In this brilliant book, Gino Wickman and Mark C. Winters explain the vital importance of having both a visionary and an integrator—and show how that relationship can provide the 'rocket fuel' your company needs to achieve its full potential.”
—Bo Burlingham, Editor-at-Large of Inc. magazine and author of Small Giants and Finish Big: How Great Entrepreneurs Exit Their Companies on Top

About the Author

Gino Wickman’s passion is helping people get what they want from their businesses. To fulfill that passion, Wickman created the Entrepreneurial Operating System® (EOS), a holistic system that, when implemented in an organization, helps leaders run better businesses, get better control, have better life balance, and gain more traction—with the entire organization advancing together as a healthy, functional, and cohesive team. Wickman spends most of his time as an EOS Implementer, working hands-on with the leadership teams of entrepreneurial companies to help them fully implement EOS in their organizations. He is the founder of EOS Worldwide, a growing organization of successful entrepreneurs from a variety of business backgrounds collaborating as certified EOS Implementers to help people throughout the world to experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.

Mark C. Winters is a seasoned professional with over 25 years of entrepreneurial leadership experience. His companies have ranged from raw startups originally drawn up on a napkin, to multi-billion dollar global enterprises such as Procter & Gamble and British Petroleum. This diverse background enables him to identify and apply patterns of success for virtually any business scenario. Mark's passion is helping entrepreneurs get what they want from their business. As a Certified EOS Implementer, he's actively engaged in helping other entrepreneurs implement EOS in their own companies. His ability to connect and guide CEOs to achieve their desired results is highly respected. Mark is known for pursuing business opportunities related to technology and systems that enable the optimization of human/athletic performance, with a special interest in pattern recognition and scoring methodologies.
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Product Details

  • Hardcover: 208 pages
  • Publisher: BenBella Books (April 28, 2015)
  • Language: English
  • ISBN-10: 1941631150
  • ISBN-13: 978-1941631157
  • Product Dimensions: 5.6 x 0.9 x 8.3 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #7,450 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
Rocket Fuel was a good read for myself. As a Visionary Entrepreneur & founder of a company that is just under 5 years old, I was able to identify some of the missing pieces we have right now that may prevent us from achieving our 10-year goals.

The next piece is of course finding an Integrator. Do you have one internally? If so, are they competent enough to fulfill your vision within your budgetary requirements?

For a founding entrepreneur, or if you're recruiting for an integrator, I do recommend this book. I've handed out multiple copies now when meeting candidates I've been recruiting, so they can see deeper than just a job description. I've actually purchased 10 copies thus far and counting.

Now on the flip side, can a Visionary create a lot of success in a company they started without a True Integrator in place? Absolutely they can, this method just explains how to potentially do it faster and why having a #2 can be better for your personal state of happiness.

Starting and growing a company is HARD work and often requires making a lot of tough decisions, hard enough that most folks fail at it. Picking this book up will give you some good insight into why that might have happened to you previously (if you failed in a previous business venture) and some solid concepts to potentially avoid it from happening again.

The last thing I will say though, I was able to start and run my company without a true integrator (even to this day), but I can see where their value is observed after understanding the relationship better from reading Rocket Fuel.
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Format: Hardcover
As an Executive Search consultant to growing entrepreneurial businesses, I see many Visionary CEOs struggle with the daily demands of running their organizations. There is a better way - delegate that to an Integrator!

Based on over a decade of experience working with 120+ companies, EOS Worldwide founder Gino Wickman and his co-author Mark Winters explore both the individual aspects of the Visionary and Integrator roles, and their relationship, in great detail. The book is filled with examples of Visionaries / Integrator successes and failures, including quotes from the pairs themselves.

If you are spending too much time working “in” instead of “on” your business and are looking for a “help mate” to expand your business, this book will show you how!
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Format: Kindle Edition Verified Purchase
You cannot do better than reading this book if you want to get a real handle on what you need to do to get your business in order. You can either have a business that meets your needs and makes your dreams come true; or, you can be part of a day to day nightmare. This book helps you get to where you want to go. Read this book and go see Gino Wickman on YouTube and read everything you can that he has written. VIsit www.eosworldwide.com for free help. Gino is the real deal. I have gained exponentially from time I spend learning from Gino.
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Format: Hardcover Verified Purchase
I have been working directly with business owners and their leadership teams for over 20 years. I say that, because it's true, and so you'll decide my next statement may be worth considering. If you started a business and have been running it successfully BUT are frustrated with your second in command, then believe me they are frustrated with you too. So, read at least the first 2 chapters of this book. Next, ask them to read those chapters too. ---You WILL be Glad You DID!
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Format: Kindle Edition Verified Purchase
This is a must read book for visionary leaders. It clearly lays out the type of person a visionary needs to make vision happen and get out of the weeds and out in front of your company. Packed with tools, ideas and real life examples of how to make it all work and grow your company.
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Format: Hardcover Verified Purchase
The third book in Gino Wickman's business series and co-authored by Mark Winters, Rocket Fuel takes the concept of Visionary and Integrator up a notch. Well, they explode the concept and expand your mind on just how important this Ying and Yang relationship has been proven to be with examples of a few companies that exemplify the concept. It's important to not only understand how this can help and in what situation it may not apply, but also knowing how to create this in your business is the key deliverable of this book. They provide you the blueprint to do this and if you need additional guidance, they provide that too on their website. I personally appreciate the idea that if you need a Visionary or an Integrator, they have resources to help you get one. And if you are either one, they give you the ability to connect with someone seeking one.
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Format: Kindle Edition Verified Purchase
Understanding your unique ability is the key to finding success. I would think almost anyone who owns a business could benefit from understanding the V/I roles explained thoroughly in this book. It doesn't mean you "can't" go it alone, but your best path to explosive growth will likely be accomplished as a V/I team!
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Format: Kindle Edition Verified Purchase
Great book - while it didn't have as many takeaways as Traction, both the CEO and myself (COO) read the book and felt better about our working relationship. Highly recommended for any reader of Traction, especially if you already have a Visionary/Integrator setup.
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