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Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business Hardcover – April 28, 2015
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Dan Sullivan, President and Founder of Strategic Coach®
"In this brilliant book, Gino Wickman and Mark C. Winters explain the vital importance of having both a visionary and an integratorand show how that relationship can provide the 'rocket fuel' your company needs to achieve its full potential.”
Bo Burlingham, Editor-at-Large of Inc. magazine and author of Small Giants and Finish Big: How Great Entrepreneurs Exit Their Companies on Top
About the Author
Mark C. Winters is a seasoned professional with over 25 years of entrepreneurial leadership experience. His companies have ranged from raw startups originally drawn up on a napkin, to multi-billion dollar global enterprises such as Procter & Gamble and British Petroleum. This diverse background enables him to identify and apply patterns of success for virtually any business scenario. Mark's passion is helping entrepreneurs get what they want from their business. As a Certified EOS Implementer, he's actively engaged in helping other entrepreneurs implement EOS in their own companies. His ability to connect and guide CEOs to achieve their desired results is highly respected. Mark is known for pursuing business opportunities related to technology and systems that enable the optimization of human/athletic performance, with a special interest in pattern recognition and scoring methodologies.
Top Customer Reviews
The next piece is of course finding an Integrator. Do you have one internally? If so, are they competent enough to fulfill your vision within your budgetary requirements?
For a founding entrepreneur, or if you're recruiting for an integrator, I do recommend this book. I've handed out multiple copies now when meeting candidates I've been recruiting, so they can see deeper than just a job description. I've actually purchased 10 copies thus far and counting.
Now on the flip side, can a Visionary create a lot of success in a company they started without a True Integrator in place? Absolutely they can, this method just explains how to potentially do it faster and why having a #2 can be better for your personal state of happiness.
Starting and growing a company is HARD work and often requires making a lot of tough decisions, hard enough that most folks fail at it. Picking this book up will give you some good insight into why that might have happened to you previously (if you failed in a previous business venture) and some solid concepts to potentially avoid it from happening again.
The last thing I will say though, I was able to start and run my company without a true integrator (even to this day), but I can see where their value is observed after understanding the relationship better from reading Rocket Fuel.
Based on over a decade of experience working with 120+ companies, EOS Worldwide founder Gino Wickman and his co-author Mark Winters explore both the individual aspects of the Visionary and Integrator roles, and their relationship, in great detail. The book is filled with examples of Visionaries / Integrator successes and failures, including quotes from the pairs themselves.
If you are spending too much time working “in” instead of “on” your business and are looking for a “help mate” to expand your business, this book will show you how!
Most Recent Customer Reviews
This was worth reading because of the number of concrete examples of success and the honesty about some of the failures.Published 11 days ago by Tom Hine
Nothing really new or creative, just more of yhe same coached a little differently. Waste of money and time.Published 1 month ago by Cheryl Charbonneau
Gino Wickman has written another masterpiece! This book is a must-read for any entrepreneur, especially one whose personality is predominantly as a visionary or an implementer.Published 2 months ago by MLeland
Recommend this book to start ups and small businesses, a must read for owners and leaders (integrators)! Nice and short to the point.Published 2 months ago by Raylynn
Great book for any business owner or executive at any level to read. Having the dynamic duo combination they outline within an organization really is the "secret sauce" to... Read morePublished 3 months ago by Amazon Customer
very true and powerful tool. A must read and if you have business clients... you will find this valuablePublished 3 months ago by Debbie Forcier-Lynn
Yes, you are an entrepreneur. And Yes, you built a great company, you are growing. But you can't do it all forever! Read morePublished 5 months ago by Susan John