Roger C. Parker's Guide to Web Content and Design [Paperback]

Roger C. Parker (Author)

Book Description

Publication Date: November 30, 1997

This text teaches the reader to; establish a goal; identify the target audience; select a theme; create meaningful content; project the right image; and encourage a ction. '

Editorial Reviews

Amazon.com Review

This is an exceptional book for marketing professionals who want to design a professional, informative Web site for existing and prospective customers. The author discusses the steps involved in making such a site successful--planning, content, design, involvement, production, follow-up, promotion, and maintenance--and emphasizes that these aren't linear steps but part of a cyclical process wherein you constantly evaluate the effectiveness of your company's site. You get advice on examining other Web sites, focusing on the proper message and information for your target market, overseeing design and administration efforts, and keeping your site up-to-date and improving on it when necessary. This nontechnical guide even teaches you HTML, tables, and frames, and discusses design basics such as appropriate usage of fonts and colors. Full-color screen shots of successful and not-so-successful Web sites help illuminate these points. Each chapter ends with a worksheet that you use to evaluate what you need to do to accomplish the particular step under discussion.

About the Author

Roger C. Parker has been called "the nation's leading guru of desktop publishing design excellence." Over one million readers in over 30 countries throughout the world own copies of his 24 books, which include the best selling Microsoft® Office For Windows® For Dummies® series and Desktop Publishing & Design For Dummies®.

Roger has conducted hundreds of design seminars around the world, including the Magazine Publishing Association's Folio Conference in New York. Roger regularly contributes to numerous print and online publications, including Microsoft Smallbiz. He is a member of the Microsoft Small Business Council and a consultant to numerous firms. He is a member of the International Design Association.

For free additional print and Web design ideas, visit Roger C.

Product Details

• Paperback: 252 pages
• Publisher: MIS: Press; 1st edition (November 30, 1997)
• Language: English
• ISBN-10: 1558285539
• ISBN-13: 978-1558285538
• Product Dimensions: 10.9 x 8.5 x 0.2 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank: #1,984,956 in Books (See Top 100 in Books)

More About the Author

Roger C. Parker is a graphic designer, design educator, and $32 Million Dollar author.

The author of 38 books, since his earliest NY Times best-seller, Looking good in Print, Roger has been promoting visual literacy and enhanced productivity. His other books include The Streetwise Guide to Relationship Marketing on the Internet.

A certified Guerrilla Marketing coach, and a frequent presenter at graphic design and web productivity bootcamps, Roger's clients include Apple Computer, Hewlett-Packard, Microsoft, and Mindjet.

Roger's latest book is Design to Sell. At my Design to Sell website, www.designtosellonline.com, you can download two chapters my latest book, subscribe to my free Design to Sell newsletter, learn about and read my Design to Sell blog, http://www.rogercparker.com/Blog/

Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

2.0 out of 5 stars Not for web designers, August 22, 2000

By 

Dalene Mactier (South Africa) - See all my reviews

This review is from: Roger C. Parker's Guide to Web Content and Design (Paperback)

I was quite disappointed with this book. I expected something much more advanced and technical. This is a DIY guide for the small business owner that wants to create a Wisywyg website. It's not real helpful for designers. And I have to say that I find the authors comment on the cover "One billion? Two billion? Five billion? I'm still trying to figure out how many dollars have been wasted by Web site creators who lacked the information in this book" extremely arrogant and irritating.

7 of 8 people found the following review helpful:

5.0 out of 5 stars A must-have for small business owners!, June 22, 1999

By 

Andi Axman (Epsom, NH USA) - See all my reviews

This review is from: Roger C. Parker's Guide to Web Content and Design (Paperback)

Two things make Roger Parker¹s Guide to Web Content and Design invaluable: its focus on marketing for small business owners/managers and its easy-to-read writing style. I haven¹t found another book on this subject that comes remotely close to Roger¹s in its accessibility, readability, and critically important content for anyone doing business in the Œ90s. This well-written, excellently organized book is a must-have for every small business owner who¹s thinking about establishing an online presence or who already has one. Among the topics Roger addresses: what are the characteristics of a good home page, how Web page design differs from print design, what makes a good Web site address, how to design a Web site, how to involve visitors, how to promote a Web site, how to keep a Web site up-to-date and how to improve it. Roger reminds us that a Web site will always be a work in progress and therefore in need of constant attention. Roger Parker¹s Guide to Web Content and Design also includes helpful checklists that allow readers to identify their market, analyze Web sites they visit, and review and improve their own Web site. Readers are encouraged to copy these worksheets and keep them in a notebook. Roger¹s book is not only helpful ‹ it¹s also an inspiration, especially to a technologically challenged person like me. Roger tells readers that they can produce a Web site that¹s as effective and impressive as any company with a huge advertising budget. Now that¹s something this small-business owner with limited resources loves to hear!

3 of 3 people found the following review helpful:

5.0 out of 5 stars An enormous value, January 9, 1999

By 

Dick Grote "managementguru" (Frisco, TX United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Roger C. Parker's Guide to Web Content and Design (Paperback)

This book might seem expensive but is genuinely an outstanding value. Parker packs more information into 250 large, well-written pages than anyone else. Particularly useful are the almost dozen checklists and worksheets. My copy is littered with Post-it notes marking pages with ideas to incorporate in a site. An excellent value -- all meat, no fluff.