Customer Reviews

Roger C. Parker's Guide to Web Content and Design

5 star:		(22)
4 star:		(2)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

I was quite disappointed with this book. I expected something much more advanced and technical. This is a DIY guide for the small business owner that wants to create a Wisywyg website. It's not real helpful for designers. And I have to say that I find the authors comment on the cover "One billion? Two billion? Five billion? I'm still trying to figure out how many dollars have been wasted by Web site creators who lacked the information in this book" extremely arrogant and irritating.

Two things make Roger Parkeršs Guide to Web Content and Design invaluable: its focus on marketing for small business owners/managers and its easy-to-read writing style. I havenšt found another book on this subject that comes remotely close to Rogeršs in its accessibility, readability, and critically important content for anyone doing business in the Œ90s. This well-written, excellently organized book is a must-have for every small business owner whošs thinking about establishing an online presence or who already has one. Among the topics Roger addresses: what are the characteristics of a good home page, how Web page design differs from print design, what makes a good Web site address, how to design a Web site, how to involve visitors, how to promote a Web site, how to keep a Web site up-to-date and how to improve it. Roger reminds us that a Web site will always be a work in progress and therefore in need of constant attention. Roger Parkeršs Guide to Web Content and Design also includes helpful checklists that allow readers to identify their market, analyze Web sites they visit, and review and improve their own Web site. Readers are encouraged to copy these worksheets and keep them in a notebook. Rogeršs book is not only helpful ‹ itšs also an inspiration, especially to a technologically challenged person like me. Roger tells readers that they can produce a Web site thatšs as effective and impressive as any company with a huge advertising budget. Now thatšs something this small-business owner with limited resources loves to hear!

This book might seem expensive but is genuinely an outstanding value. Parker packs more information into 250 large, well-written pages than anyone else. Particularly useful are the almost dozen checklists and worksheets. My copy is littered with Post-it notes marking pages with ideas to incorporate in a site. An excellent value -- all meat, no fluff.

This book is nothing for professional users, but the way it lays out the production stage and shows how to make a complete site it can be a welcome tool for beginners. Today, March 98, this book is too simple. It doesn't take into account new technologies and has a real simple view of web design.

Roger Parker's "Web Content and Design" is a "must have" resource for anyone designing web sites. This book is unusual in that it addresses the concerns of both the neophyte and the seasoned publisher. An incredible ammount of information and insight is provided that is absolutely on target and much of which is nowhere else availible. I wish that this resource had been availible over a year ago, when I began producing Web sites commercially. Parker's treatment of Web Strategy, his Eight Keys to Organizing Web Site Development, and the numerous checklists and design hints provided are invaluable to even the most experienced Web Site designer. I highly recommend this book to anyone who is serious about producing a professional, well designed Web site.

This book has been a real help to our company as we plan our Web site! We find ourselves referring back to it each step of the way to make sure we didn't forget anything. It's not a technical manual, and that's good for me--it'll be helpful for managers like myself who must plan the content and direction of a Web site, and approve the design. We have lots of Roger C. Parker's books because his approach is so practical, and his use of examples is so helpful. This book is no exception! Thanks, Roger, for another great book for marketing folks!

Roger C. Parker's Web Content and Design: 8 Steps to Success helped me start off on the right foot by planning, rather than worrying about colors and clip art. The book's numerous worksheets forced me to identify my web site's goals, my message and the information needs of my visitors before I started working.Web Content and Design provided the step-by-step guidance I needed and it helped me better direct the efforts of the freelancers I'm working with. Parker obviously approaches web site design from a small business, as opposed, to a designer background.

This book really help to work and frame the plans for our site.

As a big fan of Roger Parker's work, I had high expectations for this book. As usual, Roger explained and illustrated some fundamental principles that make a Web site functional, effective and pleasing to look at. Lots and lots of useful examples.

However, the book needed proofreading, as it contains dozens of mistakes, especially some captions that don't match the illustrations.

Honestly answering the step by step worksheets in this book will add clarity to your websites and save you a fortune !!!