Rokstarr

Taio Cruz | Format: Audio CD

Product Details

• Audio CD (June 1, 2010)
• Original Release Date: 2010
• Number of Discs: 1
• Label: Mercury
• ASIN: B003FP0Y12
• Also Available in: Audio CD  |  MP3 Download
• Average Customer Review: 4.5 out of 5 stars  See all reviews (23 customer reviews)
• Amazon Best Sellers Rank: #838 in Music (See Top 100 in Music)
  • #52 in Music > R&B > Soul > General AAS

Editorial Reviews

About the Artist

Newly signed to Mercury Records in the U.S., Taio Cruz is established as a major UK artist with two Top 20 albums and a string of top-charted hits that culminated in the #1 "Break Your Heart." It was the lead single from Taio's second album, Rokstarr.

In less than two years, Taio Cruz has become the go-to producer and songwriter for an A-list of American and UK performers. In the wake of success of his debut album Departure (2008), which spun off a quintet of UK chart hits ("I Just Wanna Know," "Moving On," "Come On Girl," "I Can Be," "She's Like a Star"), Taio was tapped to work in the studio with X Factor champs Alexandra Burke, Leona Lewis, and Shayne Ward. Sessions followed in Philadelphia with Britney Spears, Brandy, and Justin Timberlake. The year climaxed at the MOBO Awards with a Best Single nomination for "She's Like a Star," which Taio performed with Sugababes.

With the completion of Rokstarr in 2009, overlapping the success of "Break Your Heart," Taio kept himself busy writing and producing for Cheryl Cole's double-platinum UK debut album 3 Words. Taio also scored his second #1 UK single as writer of the Tinchy Stryder/Amelle smash "Never Leave You"; Taio previously wrote and performed on Tinchy's Top 3 hit "Take You Back."

In addition to writing and producing, 25-year old Taio Cruz is an accomplished multi-instrumental musician. The son of a Nigerian father and Brazilian mother, Taio is the founder and CEO of his own Rokstarr Entertainment Division (R.E.D.), formerly known as Rokstarr Music London, established in 2006.

Product Description

"Break Your Heart," the first single in the U.S. by BRIT Award-nominated star Taio Cruz has gone all the way - taking over the #1 spot on the Billboard Hot 100. "Break Your Heart" (featuring Ludacris) from his album ROKSTARR has exploded at radio and rocketed to the top of the Hot 100 from its debut position of #53, making it the largest-ever jump to #1 by a newcomer to the chart.

Customer Reviews

Most Helpful Customer Reviews

39 of 40 people found the following review helpful:

4.0 out of 5 stars A mainstream-ified version of a talented musician's album, June 13, 2010

By 

MisterMusicFan - See all my reviews

This review is from: Rokstarr (Audio CD)

Taio Cruz, a British producer and songwriter turned singer/rapper (a la Timbaland), has been responsible for a large quantity of irresistible electro-pop/R&B confections since 2008, and several of them are cobbled together here on the U.S. edition of his overall second album, `Rokstarr.'

What's amusing is that minus the #1 single "Break Your Heart," follow-up "Dirty Picture," "No Other One," "Feel Again" and "Falling In Love," not a single one of the other five tracks from the original UK version of `Rokstarr' made the tracklisting here. This is moderately understandable, since the original album wasn't all that exciting, save its singles, all of which are included on the U.S. release. Several tracks here are in fact from his debut, `Departure,' which was actually a great album, but was unfortunately never released in the states.

UK smash and U.S. breakout "Break Your Heart" deserves its success; it's a pounding, pulsating dance romp with an infectious chorus, whose U.S. version benefits from the almost-always-enjoyable Ludacris verse. On the original album, nothing else rocked quite as hard, but thankfully "Dynamite," an all-new U.S. exclusive track, comes close. This joyful and heavily danceable thumper tweaks and twerks along to the electro-noises found frequently throughout Ke$ha's album.

The aforementioned electro-pop tart also just happens to make a notable contribution to "Dirty Picture," the album's second single and heaviest nod to pure electronica. "Take Me Back" was originally a highly successful collaboration with rapper Tinchy Stryder in the UK, but on the U.S. edition of `Rokstarr,' it appears as a solo cut, featuring just Taio Cruz's vocals. Although it more or less still serves its function in this form, without Stryder's rap verses it loses much of its personality and zest.

This is a particularly unfortunate sacrifice due to the fact that lack of personality is present throughout quite a bit of the album; one may think that including nothing but cherry-picked hit singles on an overseas debut would equal an immediate triumph, but much of Taio's U.S. debut so blatantly caters to the whims of mainstream radio that it's hard to appreciate as an actual album. Cruz gradually becomes faceless beneath the surge of big, repetitive, simplistic hooks, and although they're cater-made for the new-age MTV generation, it becomes increasingly difficult to form any sort of artistic impression of Cruz himself.

The notable exceptions are where he slows things down; Taio Cruz's early releases benefited from exuding a trademark emotive, melancholic vulnerability, which initially really made him stand out in the R&B/pop scene. Sadly, the two most pristine examples of this, his first singles "I Just Wanna Know" and "Moving On," are both absent on `Rokstarr.' This really robs U.S. listeners of the opportunity to hear the gentler (and generally more captivating) aspects of Cruz's musical artistry.

Thankfully, the states are at least treated to "I'll Never Love Again," with its dreamlike synths and lush vocals, another example of what Taio Cruz was like before he decided to become a rokstarr. Another U.S. exclusive, the smooth house beats of "Higher" don't feel quite as coldly calculative as some of the other upbeat tracks, and the sincerely uplifting "I Can Be," released as a single with Estelle in the UK, is another notable keeper. The skittering, spastic "Come On Girl" is a major grower, but once its appeal sinks in, it's hard to resist. Luciana Caporaso contributes a delectable verse to the song, and it's charismatic enough to warrant listeners wanting more; her sassy `come on boy, come on boy!'s reveal a saucy, energetic boy-girl lyrical play that could have been.

"No Other One" is hooky but generic and doesn't stray from the album's straightforward electro-R&B formula, but things take a sweeter, more acoustic turn with "Falling In Love" and "Feel Again," two ballads which end the album on a sentimental note. The former rides a swift, catchy piano loop and eventually breaks into live instrumentation, differentiating heavily from much of the rest of the album, while the latter doesn't manage to hold interest for quite as long.

For better or for worse, `Rokstarr' lives up to its name-it's guiltily pleasurable, caters to the general public in a broadened, generic sense while still maintaining a sloppy sense of self-indulgence, celebrates both modern-day bling culture and being unabashedly yet routinely in love, and has some noticeable nosedives right alongside its brightest triumphs. It's by no means a bad pop album, and having heard a large majority of Taio Cruz's catalogue in its entirety, I know for a fact he has a much-deserved place in the U.S. music scene. Whether or not that place is utilized to its fullest within the tracks of this album, however, is debatable.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Electro infused R&B Explosion!, September 3, 2010

By 

Michael Polec "Brooklyn Mike" (San Diego, CA) - See all my reviews
(REAL NAME)   

This review is from: Rokstarr (Audio CD)

WOW!
I heard the two singles on the radio, but had no idea who it was, I knew I liked the songs just didn't know their origin.
Now thanks to Amazon's delightful, based on your likings recommendation page I came across this and downloaded it.
Surprisingly I am impressed by this U.K. artist. Every song flows beautifully leading into the next.
He has a smooth silky voice and a great delivery...if you can get your hands on this, do it!

2 of 2 people found the following review helpful:

4.0 out of 5 stars Pleasantly surprised, July 19, 2010

By 

A. Gray (Central IL) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Rokstarr (MP3 Download)

I didn't know much at all about Taio Cruz prior to downloading this album. I had heard "Break Your Heart" on the radio and that was about it. This turned out to be a good album. I love working out to this music, and it's equally good just to listen or dance to. I got this at a great price from Amazon and that makes it even better. Great album, can't wait to hear more from Taio in the future.