This study investigated whether known economic and international business theories available in the literature are meaningful enough to explain the nature, existence and role of multinational companies (MNCs) in the Middle East, particularly Saudi Arabia. Two sets of questionnaires were distributed in major cities of Saudi Arabia -- one set for 100 multinational managers and another for 280 multinational customers. 234 questionnaires were collected -- 45 from multinational managers and 189 from customers. This represents a total response rate of 62 percent, which is adequate for this study. The empirical results, supported with comprehensive secondary data, confirmed virtually all of the research hypotheses. The study found that joint ventures are the dominant form of multinational business in Saudi Arabia, both in manufacturing and service industries. The core roles of MNCs in the Saudi-foreign ventures are evident in the cross-border value-adding activities of marketing, trading, manufacturing, consulting, contracting, project management, insurance, hotel operation and banking. The results indicate that the business success of multinationals operating in Saudi Arabia is positively related to their local cultural awareness and responsiveness. Along this line, this study covers some vital elements of Islamic culture, which will help MNCs understand further the cultural needs, values and sensitivities of the Saudi people and Muslims in general.
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This study presents an analysis of the role of multinational companies in the Middle East, with Saudi Arabia as the case in point. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
local commercial regulations, ode ariables, dynamic trade relations, information scanning capability, global scanning activities, local bank credit facilities, global scanning capability, needed labour supply, effective strategic analysis, local cultural awareness, trained local manpower, qualified local manpower, noticeable competitive advantage, replacing local culture, local cultural needs, local social values, multinationals doing business, multinational companies doing business, effective marketing planning, customer respondents, conducive business environment, international business scholars, effective financial planning, illegal sexual intercourse, multinational companies operating Key Phrases - Capitalized Phrases (CAPs): (learn more)
Saudi Arabia, Middle East, Ministry of Planning, Achievements of the Development Plans, Ministry of Information, United States, Saudi Gazette, Eastern Province, Arab News, United Kingdom, Allah the Almighty, Arabian Gulf, South Korea, Council of Saudi Chambers of Commerce, Council of Ministers, Islamic Shari'ah, Riyadh Daily, United Nations, Custodian of the Two Holy Mosques, Prophet Muhammad, Red Sea, Al-Bukhari Vol, Country Report, Foreign Capital Investment Law, Saudi Consulting House New!
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Front Cover | Table of Contents | First Pages | Surprise Me!
This study presents an analysis of the role of multinational companies in the Middle East, with Saudi Arabia as the case in point. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
local commercial regulations, ode ariables, dynamic trade relations, information scanning capability, global scanning activities, local bank credit facilities, global scanning capability, needed labour supply, effective strategic analysis, local cultural awareness, trained local manpower, qualified local manpower, noticeable competitive advantage, replacing local culture, local cultural needs, local social values, multinationals doing business, multinational companies doing business, effective marketing planning, customer respondents, conducive business environment, international business scholars, effective financial planning, illegal sexual intercourse, multinational companies operating Key Phrases - Capitalized Phrases (CAPs): (learn more)
Saudi Arabia, Middle East, Ministry of Planning, Achievements of the Development Plans, Ministry of Information, United States, Saudi Gazette, Eastern Province, Arab News, United Kingdom, Allah the Almighty, Arabian Gulf, South Korea, Council of Saudi Chambers of Commerce, Council of Ministers, Islamic Shari'ah, Riyadh Daily, United Nations, Custodian of the Two Holy Mosques, Prophet Muhammad, Red Sea, Al-Bukhari Vol, Country Report, Foreign Capital Investment Law, Saudi Consulting House New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
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- International Business Success in a Strange Cultural Environment by Mamarinta P. Mababaya on page 5, page 189, and Back Matter
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