I do not own a Rolex Submariner, but I do fancy watches and know something about the brand. Potential buyers should know that Rolex is VERY aggressive about prohibiting the sale of their watches over the internet and through other non-authorized avenues. Rolex does not discount, nor do they allow their AD's to discount, especially on their "base" models: Submariner, Explorer, GMT, and Sea Dweller. Consequently, many grey-market dealers do not deal in Rolexes, or they smudge the serial numbers to hide the source of the watches. Do not buy from such dealers; not only is the origin of the watch dubious, but Rolex will not service watches bought from non-traditional sources. Customers should also be on the lookout for high-grade fakes, some even using discarded parts from real Rolex watches.
I noticed that there is a Rolex Submariner being advertised on Amazon for more than its present retail price. While I have full confidence that sellers operating through Amazon are honest and legitimate, I encourage potential buyers to learn about the brand, the dealer and the history of the watch. When you're spending thousands on a watch, you're buying something more than a wrist ornament. You're buying an image, but more importantly, you're buying a fine piece of enginering made manifest in the watch's movement. Educate yourself about the watch and its legacy--you're buying into history.