This cam is really cool for several reasons, but also not cool for a few. First, the spy cam feature. You wear it around your neck, and shoot away. If you love candid shots, as I do, you will love it. 9 times out of 10, no one knows you're taking a pic ;) Although, it doesn't always shoot for some reason. I doesn't seem to work well in cold weather, or in low light situations (obviously b/c there's no flash). On the other hand, the square format and good pixel quality is sure to please. Its tiny, and people are intrigued by its format. If you love photography, you are sure to have hours of PHUN!