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Romancing the Brand: The Power of Advertising and How to Use It [Hardcover]

David N. Martin (Author)

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Book Description

Publication Date: April 1989

Every product, service, and company with a brand name that people recognize stands significantly apart from its competitors. Martin, former chairman of the hottest agency in the country, Advertising Age, tells marketers how to use advertising outlets to effectively promote their brand.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Every product, service, and company with a brand name that people recognize stands significantly apart from its competitors. Martin, former chairman of the hottest agency in the country, Advertising Age, tells marketers how to use advertising outlets to effectively promote their brand.

Product Details

Hardcover: 288 pages
Publisher: Amacom Books (April 1989)
Language: English
ISBN-10: 0814459498
ISBN-13: 978-0814459492
Product Dimensions: 10.1 x 7 x 1 inches
Shipping Weight: 1.4 pounds
Amazon Best Sellers Rank: #2,235,569 in Books (See Top 100 in Books)

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› Visit Amazon's David N. Martin Page

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