"'Fans of Ramsay MacMullen's prolific output will find in this latest volume all the ingredients of his previous successes... This small book with its large theme is important enough to merit both attention and critical evaluation; and whether it inspires imitation or provokes a creative resistance, the scholarly community is lucky to have it.' Greg Woolf, Journal of Roman Archaeology 'MacMullen's study succeeds admirably. He has taken a huge body of complex material and produced attractive answers to important questions. His documentation is transparent and exemplary, allowing readers to follow him and check his conclusions at every turn... Readers interested in the origins of their cultural patrimony will be well served by this book.' Geoffrey Bakewell, Theological Studies"
From the Inside Flap
During the lifetime of Augustus (from 63 b.c. to a.d. 14), Roman civilization spread at a remarkable rate throughout the ancient world, influencing such areas as art and architecture, religion, law, local speech, city design, clothing, and leisure and family activities. In his newest book, Ramsay MacMullen investigates why the adoption of Roman ways was so prevalent during this period.Drawing largely on archaeological sources, MacMullen discovers that during this period more than half a million Roman veterans were resettled in colonies overseas, and an additional hundred or more urban centers in the provinces took on normal Italian-Roman town constitutions. Great sums of expendable wealth came into the hands of ambitious Roman and local notables, some of which was spent in establishing and advertising Roman ways. MacMullen argues that acculturation of the ancient world was due not to cultural imperialism on the part of the conquerors but to eagerness of imitation among the conquered, and that the Romans were able to respond with surprisingly effective techniques of mass production and standardization.
--This text refers to an out of print or unavailable edition of this title.