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Most Helpful Customer Reviews
3.0 out of 5 stars
an analytical history of McDonald's,
By ThatHollie (Fairfax, VA) - See all my reviews
This review is from: Ronald Revisited: The World of Ronald Macdonald (Paperback)
Marshall Fishwick, among other things, taught popular culture at Virginia Tech. (Sadly, I understand he passed away somewhat recently.) I took his class around 1984, in which this book was one of the required texts.
It is a 160-page collection of essays about the history of McDonald's fast food restaurants, and their place in popular culture. There are a number of photographs, and the book is very interesting in general, but it is not for someone with a casual interest in the subject. Much like more common college-level books which analyze art or fiction, this book analyzes (perhaps over-analyzes) Big Macs and the culture which created them.
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