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Routledge Handbook of Political Marketing Hardcover – November 11, 2011

ISBN-13: 978-0415579933 ISBN-10: 0415579937

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Editorial Reviews

About the Author

Jennifer Lees-Marshment (University of Auckland, New Zealand) is an international expert in political marketing and author/editor of 10 books, including Political Marketing: principles and applications (2009) and Global Political Marketing (2010).

More About the Author

Jennifer Lees-Marshment (Auckland University, New Zealand) is a researcher in political marketing. Her published books are Political Marketing and British Political Parties, 1st and 2nd edition (MUP 2001, 2008), The Political Marketing Revolution (MUP 2004) and Political marketing in comparative perspective (MUP 2005, co-edited with Darren G Lilleker), Current issues in political marketing (Haworth 2005, coedited with Walter Wymer), Political marketing: principles and applications (Routledge 2010), Global Political Marketing (Routledge 2010, co-edited with Jesper Stromback and Chris Rudd), The Political Marketing Game (Palgrave Macmillan 2011), Political Marketing in Canada (UBC 2012, co-edited with Alex Marland and Thierry Giasson) and The Routledge Handbook of POlitical Marketing (Routledge 2012). See for further details. Email

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