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Rule the Freakin' Markets: How to Profit in Any Market, Bull or Bear
 
 
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Rule the Freakin' Markets: How to Profit in Any Market, Bull or Bear [Paperback]

Michael Parness (Author), Kirstin Peterson (Author)
3.8 out of 5 stars  See all reviews (104 customer reviews)

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Book Description

August 26, 2004
In 1988, Michael Parness followed a stockbroker's advice and lost nearly all of his nest egg of $150,000. In 1999, he opened an online brokerage account and set out to get his money back. In fifteen months, he turned $33,000 into $7 million, started the online trading Web site TrendFund.com, and developed a trading strategy that delivers profits in both bull and bear markets.

In Rule the Freakin' Markets, Parness uses visual aids and practice exercises to show online traders and investors how to:

- Practice responsible trading techniques that maximize reward and limit risk
- Avoid the "Seven Deadly Sins Plus Fear" that block success in the market
- Protect investments no matter what the market does
- Understand how market technology drives daily and cyclical market moves
- Avoid the pitfalls of trading in cyberspace
- Recover and learn from significant losses
- Strategize and anticipate, rather than overreact or freeze, when change occurs
- And finally, live full and satisfying lives as traders

With its lively tone and refreshing approach to trading and investing, Rule the Freakin' Markets is an essential guide to profiting from today's turbulent market.

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Editorial Reviews

Amazon.com Review

Those who can ignore the rather garish cover on this book will find a solid, straightforward guide to making winning trades in even the most bearish of markets. The author, who millions of insomniacs know through his middle-of-the-night infomercials, writes with a highly personal voice that some may find a bit grating, but his rags-to-riches story is compelling and needs to be told.

In a nutshell, Michael Parness went from living on a park bench in Brooklyn to a summa cum laude degree from Hunter College in New York City to founding a successful sports memorabilia company. After making $150,000 in that business, he followed his broker's advice in 1998 and ended up losing virtually his entire nest egg. Since then, he has invested carefully after studying media reports and understanding "market psychology." Now a broker-averse multimillionaire, he shares with readers a number of strategies that have worked for him in both bull and bear markets.

Augmented with exercises that truly help readers determine their own level of risk aversion, this guide shows online traders and, particularly, investment clubs exactly how market psychology drives daily and cyclical market moves. As Parness says, "I'm not mechanical, and I'm not good at figuring out technical stuff like computers or plumbing or chain saws, but I can figure out how things measure up in terms of probability. And probability is what trading is all about."

A few too many ka-chingos and wowsas mar an otherwise informed writing style, but nevertheless the book offers some excellent insight into how the market actually works, and how one can make money using that insight. Those looking for a serious study of economic trends and forecasts may want to look elsewhere, but readers interested in a breezy, anecdotal read about market bubbles and bursts will be entertained and more than likely enlightened. --Charles Decker --This text refers to an out of print or unavailable edition of this title.

From Library Journal

An erstwhile playwright/screenwriter who became a multimillionaire through online trading, Parness provides a Gen-X view of the stock market. His loss of working capital owing to "expert" help and his success in doing it on his own temper his views. In truth, Parness covers little new territory this is Investing 101. Leslie Masonson (Day Trading on the Edge, LJ 1/15/01), who outlines the pros and cons of day trading, goes several steps beyond Parness. While Parness does make a number of well-founded recommendations, explaining that investors must learn from loss and understand the cyclical nature of the market, he offers little beyond the "Motley Fool" newspaper columns (and web site) by Tom and David Gardner. Libraries with other recent investment guides can readily do without this book. Not recommended. Steven Silkunas, Southeastern Pennsylvania Transportation Authority, Philadelphia

Copyright 2002 Cahners Business Information, Inc.

--This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 256 pages
  • Publisher: St. Martin's Griffin (August 26, 2004)
  • Language: English
  • ISBN-10: 0312303076
  • ISBN-13: 978-0312303075
  • Product Dimensions: 9.2 x 6.3 x 0.8 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (104 customer reviews)
  • Amazon Best Sellers Rank: #186,645 in Books (See Top 100 in Books)

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Customer Reviews

104 Reviews
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4 star:
 (12)
3 star:
 (14)
2 star:
 (6)
1 star:
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Average Customer Review
3.8 out of 5 stars (104 customer reviews)
 
 
 
 
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140 of 153 people found the following review helpful:
2.0 out of 5 stars nothing new here except exaggerated claims, November 8, 2002
By 
The author's claim he turned $33,000 into 7 million in 15 months is extraordinarily unlikely, and extraordinary claims require extraordinary proof. However, you will not find any trade confirmations or affidavits from accountants in his book. In fact, he does not even detail one single trade he has ever made. One might wonder why someone who is supposedly so proficient at trading needs to write books, run a trading website, hawk videos, infomercials, etc. His book also contains numerous errors that make me wonder if he has ever traded at all. For example, he doesn't appear to understand the details of the new SEC day-trading rules, particularly the increased margin available under these rules to intraday traders. He states that Datek (now merged with Ameritrade) is not a direct-access broker (false). In fact, Datek at one time owned a chunk of the Island ECN, the ECN used almost exclusively by all sophisticated traders.

If the author did manage to achieve the gains he claims, it would have been during the very end of the biggest bull market in history, a speculative bubble that will probably never repeat itself in our lifetimes. Many of the "trends" which are the basis of his trading strategy no longer exist. For example, IPO and stock-split plays. In this current market, how many IPOs or stock splits have you heard of recently? Although the book discusses many solid trading rules such as always using stops on every trade, these rules can be found in a thousand other books on trading.

The most important part of trading, the mental and psychological barriers that need to be overcome in order to be successful are really not discussed at all, or are simply assumed. Ultimately, the book is irresponsible because it does not ever disclose how difficult it is to succeed at trading. For example, Massachusetts regulators seized the records of one day-trading firm in the late '90s. They found that the firm had 68 traders, and 67 of them were losing money. This works out to be close to the typical failure rate of 97% for individuals who attempt to trade for a living. Do I think the author is one of the 3% who made it? Nope. It's much easier to write books on how to trade than to actually do it.

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46 of 47 people found the following review helpful:
1.0 out of 5 stars Like the author, but the book lacks substance, April 22, 2006
I like the guy. I enjoy watching his infomercials, and the book is entertaining. His writing style is refreshingly down-to-earth, humorous, and somewhat motivational.

I want to point out that this is NOT a book on daytrading, it is on swing-trading. The only mention of any intraday trading is "fading the morning gaps" which is only passingly mentioned in the book, not even really described. Years ago I saw on his infomercial where he was asked if his material was about daytrading and his reply was a firm "No! Too risky!" Judging by the column in Kiplingers a couple months ago it would seem he has changed that stance, as that writer had participated in his service that advises fading the morning gaps.

For years he has sung his mantra of "Trend trading." It's a branding thing he is doing, inventing the term and associating it with himself. Good marketing, no doubt. But he uses the term "Trend" in a different way than everybody else in the trading world. To him it means the trend of a certain perceived catalyst that is expected to move a stock's price rather than the actual price movement of the stock. For example, stocks that are expected to have a positive earnings announcement have a "trend" of upward movement the weeks prior to the announcement.

The first issue I have with the book is a minor one and has been pointed out by other reviewers: The "trends" he speaks of just don't work. Maybe they did at one time, as David Nassar has written about trading earnings whisper numbers in the past as well. But they don't work now. Let's review:

*FADING THE MORNING GAPS - As an active daytrader I heavily advise against this. If you are going to trade the opening minutes on volatile issues you are going to get seriously chopped up. This is pure gambling and you will take some large losses. Now, if you wait 15 minutes or so until they break the opening range, you might have something. In fact I do this myself. But I have found by experience that the stronger trade is always in the direction of the morning gap, not against it. In fact some of the best trade setups are those that start to fade the gap, find support or resistance into the gap a ways, and then move back in the direction of the gap. Some of those run the rest of the day directionally.

*EARNINGS ANNOUNCEMENTS - during the bull market when Waxie turned $30,000 into $2 million I'm sure this worked great. Upcoming earnings announcements these days have little or no affect on a stock's direction in the weeks before the announcement. This is debatable, and I can't prove it, but nobody can prove otherwise either. Looks pretty random to me.

*STOCK SPLITS - same deal, upcoming splits do not cause a stock to run up unless the market itself is running up. No help here.

*IPO PLAYS - good luck with these. Lockup periods, insiders allowed to sell dates, etc., the early days of IPO trading are highly speculative and I have seen no evidence that anything that happens with them acts as a tradable catalyst.

*SECTOR SYMPATHY PLAYS ON NEWS - OK this actually works, but absolutely no information is given on how to go about finding and trading them. And what time-frames to trade them in is not even touched upon. It's an empty concept.

My bigger problem with the book is that it completely lacks substance. In the author's rebuttle below he states that "...if the rules are followed you WILL make money." That's great news! It sure would have been nice if any of these rules were included in the book. There are none. I guess we are supposed to buy the $5,000 package to get the rules?

So it's really basic stuff with no real details. A better title for the book would be "Trading with Dick and Jane." Hey, maybe I'll write that one!

[...]
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36 of 37 people found the following review helpful:
4.0 out of 5 stars A very good book on trading stocks., April 29, 2002
Use this book to avoid making mistakes typical of so many investors.I enjoyed the exercises on how to trade, when to short stocks and why.The author shows that it doesn't matter what the market does, you can still make money if you know what to do. This book shows you the how.I also recommend Red Light, Green Light as a excellent study and how to read the markets and play market trends that are predictible.
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Inside This Book (learn more)
First Sentence:
In January 1999, I started trading online with, as best I can figure, around $33,000. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
analysts suck, fading the gap, various order types, split trend, trader reality, taking small losses, stop sell order, margin capacity, trend trading, trailing stops, hot sector, setting stops, short squeeze, trading style, tight stops, trend play, good money management, old resistance, good trader
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wall Street, New York, Lycos Network, Close Down, Getting Real
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