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42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success. (1st edition) Paperback – December 5, 2008
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More About the Author
His career began in accounting with PriceWaterhouseCoopers where he passed the CPA exam. He holds an MBA from the University of Florida, where he was named a Matherly Scholar, the highest honor awarded by the program. Throughout his corporate career, Chris has functioned as a global executive leading multiple highly successful projects, teams and multi-million dollar business functions across 28 countries on five continents.
Among the various achievements in his career, he also wrote one of the first books on LinkedIn in 2008 which became an Amazon Best Seller. Most recently, Chris' knowledge of digital marketing has evolved into his functioning in Chief Digital Strategist roles. His digital marketing insight is highly sought after.
Top Customer Reviews
Recently, I read "42 Rules for 24 Hour Success on LinkedIn." This is a book that will show you how to use LinkedIn to create positive personal impact in your virtual life. Authors, Chris Muccio, David Burns and Peggy Murrah will show you how to make the most out of LinkedIn, the best social networking site for personal and professional success.
I was so impressed with "42 Rules for 24 Hour Success on LinkedIn," that I had a conversation with Chris and Peggy. They told me that there are five things necessary for success on LinkedIn - something that is up and running 24/7/365.
1. Create a strategy for what you want to accomplish on LinkedIn.
2. Create a personal brand.
3. Create a LinedIn profile that supports your brand.
4. Invite people to interact with you on LinkedIn.
5. Execute. Get active on LinkedIn.
The 42 rules in "42 Rules for 24 Hour Success on LinkedIn" develop each of these ideas further. While all of the 42 rules are helpful, my 10 favorite rules include...
* Rule 5: Optimize your activities.
* Rule 6: Overcome the overwhelm.
* Rule 7: Success starts with a clear understanding of your goal.
* Rule 8: Communicate constantly without being annoying.
* Rule 9: It's never too early to build relationships.
* Rule 17: Give yourself a powerful makeover.
* Rule 18: You are your brand.
* Rule 22: Use invitations to connect.Read more ›
The book follows the 42 Rules format, meaning that each rule is fairly concise, easy to read and simple to act upon. I travel a lot and really appreciate the opportunity to get well versed in an interesting topic over the course of a flight.
The authors start with a perfect analogy by comparing LinkedIn to fishing. To have any chance for success in fishing, one needs to bait the hook and put the hook in the water. They make the case that it is the same with social networking too. It's doing the simple, subtle things that enable people to be successful with LinkedIn and be successful 24 hours a day.
I recognize that many authors offer a "freebie" with their books, but the free workbook they provide (they give you a link to it in the book), is a great step by step, action guide and easily doubles the value they offer.
With millions of users on LinkedIn, it is nearly impossible to craft a book that addresses everyone's expectations, but I felt this book laid out a very practical and realistic flow for a majority of the users that use LinkedIn. And during times like we are experiencing today I think everyone would want to read this book so they can start putting LinkedIn to work for them and begin to prosper!
Most Recent Customer Reviews
The authors of this book have done a service for LinkedIn users that I haven't seen anywhere else. They embed their suggestions about LinkedIn in an overall business mindset, so it... Read morePublished on September 24, 2013 by Lucy Freedman
In a fast-paced pragmatic book like "42 Rules for 24-Hour Success on LinkedIn" by Chris Muccio, one would expect strategy and planning to get short shrift. Au contraire! Read morePublished on September 15, 2013 by Jacky E. Hood