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42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success. (1st edition) Paperback – December 5, 2008


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Product Details

  • Paperback: 128 pages
  • Publisher: Super Star Press (December 5, 2008)
  • Language: English
  • ISBN-10: 1607730189
  • ISBN-13: 978-1607730187
  • Product Dimensions: 8.5 x 5.5 x 0.3 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,853,874 in Books (See Top 100 in Books)

More About the Author

Chris is a seasoned executive with pattern of success in large businesses and start-up companies.

His career began in accounting with PriceWaterhouseCoopers where he passed the CPA exam. He holds an MBA from the University of Florida, where he was named a Matherly Scholar, the highest honor awarded by the program. Throughout his corporate career, Chris has functioned as a global executive leading multiple highly successful projects, teams and multi-million dollar business functions across 28 countries on five continents.

Among the various achievements in his career, he also wrote one of the first books on LinkedIn in 2008 which became an Amazon Best Seller. Most recently, Chris' knowledge of digital marketing has evolved into his functioning in Chief Digital Strategist roles. His digital marketing insight is highly sought after.

Customer Reviews

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Thank you for such an informative read on how I can use LinkedIn in my business.
Julie Cioffi-Brawley
The book follows the 42 Rules format, meaning that each rule is fairly concise, easy to read and simple to act upon.
D. Levine
While all of the 42 rules are helpful, my 10 favorite rules include... * Rule 5: Optimize your activities.
Bud Bilanich

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Bud Bilanich on January 22, 2009
Format: Paperback Verified Purchase
In my writing and coaching I tell people that creating positive personal impact is one of the keys to personal and professional success. As social networking continues to become an increasingly important part of all of our lives, I have come to realize that we all need to create positive personal impact in our virtual, as well as, in person lives.

Recently, I read "42 Rules for 24 Hour Success on LinkedIn." This is a book that will show you how to use LinkedIn to create positive personal impact in your virtual life. Authors, Chris Muccio, David Burns and Peggy Murrah will show you how to make the most out of LinkedIn, the best social networking site for personal and professional success.

I was so impressed with "42 Rules for 24 Hour Success on LinkedIn," that I had a conversation with Chris and Peggy. They told me that there are five things necessary for success on LinkedIn - something that is up and running 24/7/365.

1. Create a strategy for what you want to accomplish on LinkedIn.
2. Create a personal brand.
3. Create a LinedIn profile that supports your brand.
4. Invite people to interact with you on LinkedIn.
5. Execute. Get active on LinkedIn.

The 42 rules in "42 Rules for 24 Hour Success on LinkedIn" develop each of these ideas further. While all of the 42 rules are helpful, my 10 favorite rules include...

* Rule 5: Optimize your activities.
* Rule 6: Overcome the overwhelm.
* Rule 7: Success starts with a clear understanding of your goal.
* Rule 8: Communicate constantly without being annoying.
* Rule 9: It's never too early to build relationships.
* Rule 17: Give yourself a powerful makeover.
* Rule 18: You are your brand.
* Rule 22: Use invitations to connect.
Read more ›
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7 of 7 people found the following review helpful By Steve Keifer on March 5, 2009
Format: Paperback Verified Purchase
I have been on Linked In for a few years and was looking for ideas on how to better leverage it for success. This book offers tips on how to join groups, use Answers and maximize your profile. But it does not cover many of the newer more powerful features such as the applications for Amazon and Wordpress. Nor does it offer real world case studies of how LinkedIn can be used creatively for success. I would recommend this book for those new to social networking and LinkedIn. It is also a useful reference guide for more experienced networkers. [...]
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4 of 4 people found the following review helpful By D. Levine on January 20, 2009
Format: Paperback
I was looking for a book to learn more about LinkedIn, not just one focused on the basics and... 42 Rules for 24-Hour Success on LinkedIn really delivered!

The book follows the 42 Rules format, meaning that each rule is fairly concise, easy to read and simple to act upon. I travel a lot and really appreciate the opportunity to get well versed in an interesting topic over the course of a flight.

The authors start with a perfect analogy by comparing LinkedIn to fishing. To have any chance for success in fishing, one needs to bait the hook and put the hook in the water. They make the case that it is the same with social networking too. It's doing the simple, subtle things that enable people to be successful with LinkedIn and be successful 24 hours a day.

I recognize that many authors offer a "freebie" with their books, but the free workbook they provide (they give you a link to it in the book), is a great step by step, action guide and easily doubles the value they offer.

With millions of users on LinkedIn, it is nearly impossible to craft a book that addresses everyone's expectations, but I felt this book laid out a very practical and realistic flow for a majority of the users that use LinkedIn. And during times like we are experiencing today I think everyone would want to read this book so they can start putting LinkedIn to work for them and begin to prosper!
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3 of 3 people found the following review helpful By Julie Cioffi-Brawley on January 5, 2009
Format: Paperback
Thank you for such an informative read on how I can use LinkedIn in my business. I'd been apart of LinkedIn for a few years but had no idea what all I could do with it. Now, thanks to this well-written book, I know exactly what to do. I can't thank you enough for the education.
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