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This book is very comprehensive, well-written, and filled with great ideas and suggestions about using social media marketing.
I learned so much from this book that I can use in my business that it would seem I had read a dozen books instead of just this one.
42 rules really helps understand all of the aspects of building a B2B marketing strategy that leverages social media effectively.
First, you should know that this review is being written by someone who isn't a social media guru, but I'm going to go ahead anyway as I suspect the social media guru population,... Read morePublished 22 months ago by Thomas M. Small
I wanted to read this book to learn more about SMO (social media optimization), but I was pleasantly surprised to learn much more than that. Read morePublished 22 months ago by Mary Swift
(Disclaimer: I am friends with two of the authors and was employed by the same company that employs the third.) This is not a typical book that one reads cover-to-cover. Read morePublished 22 months ago by JosDenKelly
Kudos: A very informative guide with real world examples and realistic suggestions for implementation. Read morePublished on January 30, 2013 by Roberta Halliburton
This book is an absolute joy to read: well organized with a wealth of information easily accessible for anyone looking to dip their toes into social media marketing -- or ready for... Read morePublished on December 10, 2012 by Rene Siegel