From the Back Cover
Never done a business plan before? Where do you start? Section by section, youll see how to put your facts and figures into a readable, compelling story written in business language to end up with a complete plan, including: executive summary, company description, industry analysis, market and competition, strategies and goals, products or services, marketing and sales, management and organization, operations, financial pro formas, financial request and exhibits.
Rules popular, well-crafted guide has been updated to cover recent trends in business startup financing, internet resources and communication technology. Included are special tips on: · How to impress funding sources · How to attract investors · How to do research
There are six sample plans for: · A wholesale or retail business · A service provider · A manufacturing company · A home-based business · A nonprofit corporation · A combination business with more than one profit center
These valuable examples and detailed explanations cover every issue and contingency youre likely to encounter in your business venture. Youll approach the challenge with the assurance that comes form hard-won knowledge and the experiences of many others like you.
About the Author
Roger C. Rule is the author of No Money Down Financing for Franchising and Franchise Redbook. He is a graduate of the University of Missouri and past president of seven companies.