Nick Nichols pulls no punches in this rousing defense of the free enterprise system. He's fed up with the corporate cowardice so prevalent among today's executives who cave in to just about every leftist cause that comes along - and he says so! His advise? Fight back! Nick Nichols says, "I wrote this book in the firm belief that something can be done. We do not need to stand by while radical activists cripple the economic heart of our society." Rules for Corporate Warriors is chock full of courageous stands, savvy strategies, and in-your-face zingers - all backed up by years of in-the-trenches experience as a crisis manager for major corporations.We should proudly defend corporate America, says Nick Nichols, not meekly raise the white flag when its radical opponents make their demands. Who are tomorrow's corporate warriors? Nick says, "If you own a business, own stock in a business or work in a business, I wrote this book for you!
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...essential reading for anyone involved in defending their company or association from the campaigns of extortion, denigration, and false claims. . . -- Dr. Patrick Moore, Greenpeace co-founder
Sassy, brassy and right on the mark. A hell of a good read! -- Fred Smith, Competitive Enterprise Institute
This is a must read for corporate executives. -- Ron Yocum, President & CEO, Retired, American Plastics Council
Sassy, brassy and right on the mark. A hell of a good read! -- Fred Smith, Competitive Enterprise Institute
This is a must read for corporate executives. -- Ron Yocum, President & CEO, Retired, American Plastics Council
About the Author
Nick Nichols is one of America's leading crisis management expersts. As chairman and CEO of the Washington, D.C.-based Nichols-Dezenhall Communications Management Group, Ltd., he is well known as an authority on environmental, food, drug and product safety issues. Viewers have seen Nick on numerous television network news programs including ABC's Nightline, NBC's The Today Show and the CBS Evening News. His work has been covered in major newspapers including The New York Times, Washington Post, and Los Angeles Times.Known as a dynamic and compelling speaker, Nick is in demand on the lecture and seminar circuit, addressing major businesses, trade groups, and grassroots supporters. When not handling serious crises - and telling others about his successful methods - Nick makes his home in the Washington, D.C. area.
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Most Helpful Customer Reviews
4 of 5 people found the following review helpful:
4.0 out of 5 stars
Finally, someone takes a stand against calculated madness .,
By chris myers (Jackson, MS USA) - See all my reviews
This review is from: Rules for Corporate Warriors: How to Fight and Survive Attack Group Shakedowns (Hardcover)
Crisis creation has become the largest unregulated "for profit" industry in the world. 22 billion was spent last year alone to fund attacks on globalization, capitalism and free enterprise. Whether you're a corporate communicator for a Fortune 500 company or own a corner lemonade stand in Waterloo, Iowa, Nichols' "Rules" gives you the power to turn the tables on your next attacker. Don't leave home without it!
4 of 6 people found the following review helpful:
5.0 out of 5 stars
Required reading for corporate executives,
By A Customer
This review is from: Rules for Corporate Warriors: How to Fight and Survive Attack Group Shakedowns (Hardcover)
Nick Nichols has written THE textbook on fighting activist groups that are more interested in adding corporate trophy heads to their mantels than truly making the world a better place. This book is definitely a "must-read" for corporate executives, lawyers and communications experts. Fantatical activists will hate this book, but I highly recommend it.
4 of 6 people found the following review helpful:
5.0 out of 5 stars
Great advice for CEOs battling enviros, lawyers and media,
By Steven Howard (Los Angeles) - See all my reviews
This review is from: Rules for Corporate Warriors: How to Fight and Survive Attack Group Shakedowns (Hardcover)
Nichols understands the mentality and methods of anti-business attack dogs better than anyone. His advice to CEOs on how to win communications wars with environmental groups, plaintiffs attorneys, and government regulators is a breath of fresh air. In fact, his fight-back approach to attack group shakedowns is more appropriate now then ever.
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