Customer Reviews

Rules for Corporate Warriors: How to Fight and Survive Attack Group Shakedowns

5 star:		(7)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(5)

 

 

Crisis creation has become the largest unregulated "for profit" industry in the world. 22 billion was spent last year alone to fund attacks on globalization, capitalism and free enterprise. Whether you're a corporate communicator for a Fortune 500 company or own a corner lemonade stand in Waterloo, Iowa, Nichols' "Rules" gives you the power to turn the tables on your next attacker. Don't leave home without it!

Nick Nichols has written THE textbook on fighting activist groups that are more interested in adding corporate trophy heads to their mantels than truly making the world a better place. This book is definitely a "must-read" for corporate executives, lawyers and communications experts. Fantatical activists will hate this book, but I highly recommend it.

Nichols understands the mentality and methods of anti-business attack dogs better than anyone. His advice to CEOs on how to win communications wars with environmental groups, plaintiffs attorneys, and government regulators is a breath of fresh air. In fact, his fight-back approach to attack group shakedowns is more appropriate now then ever.

The "useable" content of this book could easily be distilled down to 12-15 pages. Nichols uses the book as an opportunity to strike out against those that he feels have personally wronged him. The "evidence" that he draws on is heavily biased. His stated strategies are often contradictory and to top it all off the book literally fell apart...the binding is cheap. Don't waste your money.

Rules for Corporate Warriors is an outstanding book. If you work in corporation besieged by activists and you haven't read this book, your reading is sadly deficient.

Nichols' decision to take a forthright stance is rooted in his sophisticated understanding of how this "industry" operates. It is just a pity that more people in the media don't possess the same grasp of this totally unregulated, global multi-billion
industry.

Rules for Corporate Warrirors flies in the face of the so-called "conventional wisdom" in corporations which is to hand over a large check before finding somewhere to hide and just hoping that they don't come back.

As Nichols so amply illustrates, the problem is that the activists do come back; after all, the activists need money in order to critique capitalism properly.

Written in an engaging manner, it is book that takes to the prevailing paradigm of issues management with a sledgehammer.

But not before time.

This book is not even worth the 27 cents you can buy it for. Don't waste your time, there are much more sophisticated and contemporary ways of advancing business interests in a responsible and highly profitable way. To live without integrity might be alluring to some, but ultimately it is not fulfilling or patriotic. I am proud to live in America. This guy sucks, from a corporate American standpoint. Nick Nichols, stop wasting our time with this kind of trash, we dont want it, and there is already enough mind pollution in our country. Leave good thinking to those who can do it.

Nichols shines the light on the true agenda of an emerging segment of society bent on tearing down corporate America.

A must read for a corporate CEO or anyone considering running their own business! With the economy cooling off, we need to rally around American industry and beat back those who woudl cripple it. Nichols is the guy I want leading us into battle!

Nick Nichols has finally written a book, that should of been published years ago. This book was extremely helpful to me and in the future I'm sure for my company. I commend Mr. Nichols for writing a book of such calibur, which finally tells the truth about enviormentalists attacks on corporations. This is a guidebook that no manager of a corporation, or anyone that has to deal with attacks from enviormentalist groups should be with out.

Ever wonder why companies do such a rotten job defending themselves against meritless attacks? Nick Nichols tells you why. It's lack of guts and the pernicious belief that allowing your corporation to be smeared is somehow smart PR. This book provides invaluable advice on what to do when you're in the media cross-hairs. I loved the chapter about how media icon Bill Moyers covered the chemical industry with "no questions asked" because both he and PBS believe that one side tells all. A tough, funny and very serious book.

Rules for Corporate Warriors: How to fight and Survive Attack Shakedowns by Nick Nichols
Everyone should read Rules for Corporate Warriors! In it, PR crisis management guru Nick Nichols takes the reader on a guided tour of the billion-dollar world of unregulated NGO's, showing us the underbelly of multi-national organizations that make their money by attacking and shaking down corporations with deep pockets. Nichols not only gives the reader a ringside seat to the carnage, he also offers strategic advice about how to effectively counter and overcome these shakedown groups. Whether corporate executive, concerned citizen or activist, if you've ever been angered about the extent of corruption in even one social movement, you will recognize in Nichols' work a template for all the movements and causes that have been hijacked and corrupted over the last 30 years - from animal rights and radical environmentalism to consumer and civil rights. Rules for Corporate Warriors is well researched, practical in its approach and yet thoroughly entertaining. I urge everyone who values living in a free and democratic society to buy it and give it their full attention today.