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42 Rules for Creating WE: A hands-on, practical approach to organizational development, change and leadership best practices [Paperback]

by Judith E. Glaser, Angela Ahrendts
4.9 out of 5 stars  See all reviews (17 customer reviews)


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Book Description

August 5, 2009 1607730480 978-1607730484
For 200,000 years, human beings have moved back and forth between I-Centric and We-Centric societies. Time and again, we've seen the "I to WE" pendulum swing. Yet, history has shown us that societies that prospered, withstood adversity, and created real and lasting advancements understood the power of Creating WE.

Currently, most organizations today operate in an "I" paradigm. In this arena, we keep score - "I'll scratch your back if you scratch mine." We are taught to control our needs and emotions because they are destructive---logic prevails. We are punished for making mistakes and we hide our thoughts for fear of losing our power or status. In a WE paradigm, things are different. 42 Rules for Creating WE offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause. In the book, readers learn how to:

  • Shatter Old Paradigms
  • Acknowledging the "I" inside the "WE"
  • Understand What Moves People
  • Foster Integrity, Candor and Caring
  • Create Worlds with Words
Each of these concepts contains a set of timeless guidelines, practices and tools for becoming a WE-Centric leader and fostering dramatic improvements in productivity, engagement, and focus. Leaders who have the courage to explore these new concepts will begin to see more productive norms emerge in their organizations. They will see people working together toward common goals, energetically and enthusiastically. And that's when the real magic happens.

42 Rules for Creating WE is written by The Creating WE Institute, an international group of critical thinkers with multi-disciplinary expertise, who have come together to harvest new forms of engagement and innovation in the workplace. The Creating WE Institute's mission is bring a spirit of WE to organizations currently operating as a group of I's.



Product Details

  • Paperback: 162 pages
  • Publisher: Super Star Press (August 5, 2009)
  • Language: English
  • ISBN-10: 1607730480
  • ISBN-13: 978-1607730484
  • Product Dimensions: 8.4 x 5.4 x 0.4 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,299,206 in Books (See Top 100 in Books)

More About the Author

"To get to the next level of greatness depends on the quality of the culture, which depends on the quality of relationships, which depends on the quality of conversations. Everything happens through conversations."

Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars helpful in my medical practice and in raising a family September 7, 2009
Format:Paperback
This book was great. The 42 rules were helpful and the discussions that followed were entertaining and clever. The authors elaborated on the 'rules' with compelling naratives, sprinkled with interesting anecdotes, and drawing from literature, philosophy and popular culture to flesh out their points. I found much that was useful for running my medical practice and helping my staff work better as a team, but I also found it excellent for helping to enrich the social dynamics within my own family. Just great; entertaing,thought-provoking and full of useful insight.
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3 of 3 people found the following review helpful
5.0 out of 5 stars A business book with a conscience August 22, 2009
By Rebecca
Format:Paperback
42 Rules for Creating WE is a novel and fresh approach to corporate
community with applications outside the business realm. The
contributors remind us that working together, collaborating, and
supporting each other is the most efficient, and rewarding way, to
bring about positive change. The timely message is a reminder that
together we are much more capable than we are when working alone.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Pertinent for all Executives, Regardless of Industry September 18, 2009
Format:Paperback
Once reading this book, you will find yourself referring to it often. This single work has efficiently collected the most effective problem solving and team building skills proven to date and distills them down to manageable, implementable solutions usable by every executive wanting to build better, more effective and efficient teams. My hat is off to this team and the exceptional work gathered here for our use. Thank you to every writer in the team.

David Garand, Principal
Pre-construction Associates, Inc
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2 of 2 people found the following review helpful
5.0 out of 5 stars Necessary manual September 17, 2009
Format:Paperback
As a recently retired administrator in K-12 education for 36 years, I heard about the need for working as a team extensively and received much professional development in this area. Over the years, most attempts to create a collaborative, cooperative environment among educators involved brief team building activities and trial and error strategies. If only the "42 Rules" had been available years ago, we leaders could have followed a substantive guide with research based applications. The book's adherence to best practices provides the cornerstone for success.
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4 of 5 people found the following review helpful
Format:Paperback
Wow. This is not your ordinary business "how to" book, that's certain. Unlike almost every other book of this genre, this is grounded in the hard science of the brain. How do you transform dysfunctional organizations, or companies that are not operating at peak possibility? It's the $64,000 question (I'm dating myself here) faced everyday by leaders. Facile answers are easy; roadmaps that work are more a challenging. 42 Rules of Creating We offers learning tools developed by 19 of the world's top organizational behavior theorists and practitioners, all of whom are affiliated with the Creating We Institute, a multi-disciplinary group of thinkers, who apply cutting edge scientific thinking about neuroscience and effective behavioral change to address workplace relationship conundrums. The Institute, founded by Judith Glaser, has already established a reputation for transformative work. This book turns their practical ideas into workable theories that executives and managers can use as they go through their "I to WE" journey. The book covers a lot of material. Adopting "WE" means changing your way of thinking, conversing, and behaving. Companies that transform their cultures from "I" to "WE" experience side effects of innovation, cooperation, open conversations, and overall good health.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A strong choice for any business November 10, 2009
Format:Paperback
The individual and the community are both important. "42 Rules for Creating WE" is a business guide for embracing the individual and using individuals to create a more powerful We-centric business that uses the "I's" power to its fullest. Leadership, innovative ideas, and more are discussed in Judith Glaser's text, making "42 Rules for Creating We" a strong choice for any business who is struggling to find unity.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great for on the go October 5, 2009
Format:Paperback
This book is great. As someone that doesn't have as much to read as I would like, I really enjoyed the "lesson a day" feel that the book offers. Whether you're taking the bus to work or simply have a few extra minutes to spare, each rule is short enough that you will be able to read one and still keep to your schedule, and contains enough insightful and helpful information that it makes it worthwhile to do so.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent resource! September 4, 2009
By Sandy K
Format:Paperback
As a teacher, this book is very relevant to the way we work as teachers and administrators across the school. This book is full of both wisdom and practical suggestions for how to deal with challenges and issues that pop up when working with others. I highly recommend this for those interested in bolstering their own leadership skills, but also for those who want to be a positive influence for more collaboration based on genuine respect for oneself and for others. Thank you!!
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Most Recent Customer Reviews
4.0 out of 5 stars Success
Very applicable! I am using this with my team building at work and record it for ant team that seriously is focused on success !
Published 5 months ago by Tami Ashcraft
5.0 out of 5 stars Create A Better Performing Business With This Book
When I first learned about this book I couldn't for the life of me figure out what "WE" was in context of the title. Read more
Published on January 22, 2012 by Bonnie Jo Davis
5.0 out of 5 stars Highly Recommended
42 Rules for Creating WE is a great guide for anyone looking to bring out the best in others. The writing style is very down to earth, making it simple to apply the tips and tools... Read more
Published on September 15, 2009 by Sarah C. Halpern
5.0 out of 5 stars Really Being A Team Player
In today's world it's commonplace to say "I'm a team player" and forget the keys to really being one. Read more
Published on September 8, 2009 by Leo Flanagan
5.0 out of 5 stars An excellent addition to the "Creating We" materials
"In her groundbreaking work, Creating We, Judith E. Glaser provides
a manual for building high functioning teams by focusing on the
human characteristics that most often... Read more
Published on September 8, 2009 by Richard J. Naylor
5.0 out of 5 stars A must have tool for relationship building!
42 Rules for Creating WE is a timely book from a group of contemporary thought leaders who have studied human and organization behavior from all facets: organization behavior,... Read more
Published on August 27, 2009 by Donna Cravotta
5.0 out of 5 stars Great Read
I am about to enter the work force and am very glad to have read this book. The authors are all seasoned consultants, each offering extremely useful and practical advice that is... Read more
Published on August 25, 2009 by Mo Diz
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