42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership [Paperback]

Mitchell Levy (Author), Laura Lowell (Editor), Jay Conrad Levinson (Contributor), Marshall Goldsmith (Contributor)

Book Description

Publication Date: January 1, 2009

This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others' successes with books.

The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.

If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success.

Product Details

• Paperback: 144 pages
• Publisher: Super Star Press (January 1, 2009)
• Language: English
• ISBN-10: 160773012X
• ISBN-13: 978-1607730125
• Product Dimensions: 5.5 x 0.3 x 8.5 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (30 customer reviews)
• Amazon Best Sellers Rank: #2,207,648 in Books (See Top 100 in Books)

More About the Author

Mitchell Levy, thought leader and publisher of THiNKaha®, has successfully founded over fifteen firms and partnerships, is the author of eighteen business books, and is a well-known business consultant, strategist, and educator. Mr. Levy is a frequent media guest and a popular speaker, lecturing on business and management issues throughout the United States and around the world. Mr. Levy has provided strategic consulting to over 100 companies and has advised over 500 CEOs on critical business issues. Today, Mr. Levy's principal focus is turning corporate experts into recognized thought leaders in their spaces so that their clients come to them.

Most Helpful Customer Reviews

7 of 7 people found the following review helpful

1.0 out of 5 stars Don't waste your money June 15, 2009

By James Beswick VINE™ VOICE

Format:Paperback|Amazon Verified Purchase

This book is reminiscent of junk mail that entices a reader to buy more based upon repetitive success stories and promises to show the secrets that 'they' don't want you to know. Each spurious rule (eg. 'brand yourself', 'build your confidence') is represented by a different author who writes around 300-400 words illustrating in the most indirect way possible the result of what happened when they followed the extraordinarily-vague rule, while also plugging their website or product.

I think my favorite is rule #19 - "Get a Ph.D." - which, apart from being irrelevant to driving success with books, fails to mention a Ph.D. at all in the subsequent explanation. "Books, if they're useful, informative, and well written, encourage people to send work to you," enthuses Shel Horowitz in a blinding example of the obvious. "When you have a book, you pretty much have automatic access to (and exposure on) high-traffic websites such as Amazon.com and Google.com," he continues, failing to mention that this has no bearing on your own website unless the book is popular, and has nothing to do with how SEO actually works.

As a 140 page book, 40 pages are dedicated to the photographs and bios of each author, together with an invitation to write your own 42 rules book, and the catalog of other books available. Take away the introduction and table of contents, and this is a very, very thin read which offers absolutely no substantive information to prospective authors. I agree with the other review entitled "No Value" - I haven't quite figured out if this is a pyramid scheme or some other type of marketing game, but I'd strongly advise against wasting $20 on this. There are many other reputable books written about how to write and get published which aren't assisted by questionable 5-star reviews.

9 of 11 people found the following review helpful

1.0 out of 5 stars No Value May 18, 2009

By Marketing Professional

Format:Paperback

We purchased this book in the hope that it would provide some information on *how* to drive success with books. Unfortunately, it does not. The entire book is a case study for why you should write a book and publish with this company, which will make you rich and famous.

I was surprised to see how many 5 star reviews it has, until I looked on Google and found that these reviews are by 42 Rules authors or Happy About employees.

5.0 out of 5 stars Great advice from Levy - Must read January 10, 2013

By Jeffrey Hayzlett

Format:Paperback

If you're looking for advice on how to write and publish books that will only add to the credibility of your business, I highly suggest reading this book. Success stories from 42 experts, all focused on how writing a book has helped them increase business and credibility within the marketplace. Levy's no-nonsense approach is a must read for everyone.