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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Paperback – May 3, 2000

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Editorial Reviews

Review

"Rules, which teaches would-be innovators how to expand the status quo and succeed in the process, is an easy and entertaining read full of commonsense guidelines, mind-expanding exercises, and down-to-earth aphorisms." -- Business 2.0

About the Author

Guy Kawasaki, author of The Macintosh Way, is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.



Michele Moreno was the coauthor of Guy Kawasaki's previous book, How to Drive Your Competition Crazy.

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Product Details

  • Paperback: 224 pages
  • Publisher: HarperBusiness; 1st Pbk. Ed edition (May 3, 2000)
  • Language: English
  • ISBN-10: 088730995X
  • ISBN-13: 978-0887309953
  • Product Dimensions: 5.3 x 0.5 x 8 inches
  • Shipping Weight: 11 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Best Sellers Rank: #89,810 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

38 of 47 people found the following review helpful By Steve Johnson on June 19, 2006
Format: Paperback
If you are interested in the entrepreneurial world, you might find this book an entertaining read. However, if you are an entrepreneur or want to be one, this book is most likely not going to help you.

I have read so many business books (including books on start-ups) and invariably with the exception of a couple of books, those for start-ups are of low value and do not provide sufficient information desperately needed by entrepreneurs.

With so many fluff books on start-up companies and entrepreneurs, there is a great need for more in-depth how-to books. This one certainly has not bucked the trend. It seems that so many of the reviewers are just so proud and honored to speak of Mr. Kawasaki's previous stent with Apple or his garage.com firm (which I still do not think he is sure what their mission is) that they have not given the book a truly subjective and unbiased review.

When reviewing a book for entrepreneurs you should ask yourself the foillowing question:

Does the book really show you how to be successful? Is the information so valuable that you will study it and take notes or refer back to it for future use?

There are very few sources of valuable education for entrepreneurs anywhere. Therefore it is important that the authors of these books provide what is left out in business schools. Traditional business topics are covered well in business schools so there is more room for business fluff books. Despite this fact, there are still many books on traditional business topics.

In contrast, for entrepreneurs, the only source of education is the book market so you should stay away from fluff books or motivational type books, all of which teach you nothing.
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4 of 4 people found the following review helpful By Josiah Mackenzie on July 6, 2006
Format: Paperback
Revolutionary products and companies outperform their competitors by completely changing the way things are done -- not by doing the same thing better. Perhaps the best book on this subject is Rules for Revolutionaries by Guy Kawasaki.

The book is based on 3 principles:

1) Create like a god

"Develop revolutionary products and services by analyzing how to solve current problems."

First, Guy walks you through the 3-step revolutionary thought process that leads to breakthrough product creation. It's very practical, and if followed, will generate amazing ideas for your business.

Next, Guy introduces you to a concept he calls, "Don't Worry, Be Crappy." Simply put, don't worry about perfecting a product before sending it to market. Focus on getting your product quickly to the market, but be ready to make constant improvements based on user feedback. He says effective companies have a circular built-in system for continuous product perfection, rather than viewing the product life cycle as linear. It's not how good you can make your product the first time, but rather how quickly you can respond to feedback after it launches.

Finally, Guy explains DICEE -- a formula for creating great products. If you've ever wondered what makes Apple products so attractive, it would be beneficial for you to examine this formula and evaluate how it can be added to your own products.

2) Command like a king

"Take charge with strategic decisions that break down barriers of product adoption."

For any revolutionary product, there will be barriers to overcome. Here, Guy gives us 5 common ones: Ignorance, Inertia, Complexity, Channel, and Price.
Read more ›
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4 of 4 people found the following review helpful By Michael Davis on April 4, 2005
Format: Paperback
Kawasaki, formerly with Apple Computer and now founder of Garage.com, a Silicon Valley-based firm that helps start-ups find seed money, is a legend in his own time. Unorthodox to say the least, Rules For Revolutionaries is a sure fire shot of adrenaline for serious entrepreneurs wanting to "rock the world."

Nearly everyone in business wants to say they're an entrepreneur, when in fact their certainly walking a well worn path - they are the status quo.

The book is divided into three sections, whose titles alone spring to life. First, Create Like a God discusses the way that radical new products and services must really be developed. Second, Command Like a King explains why take-charge leaders are truly necessary for such developments to succeed. And third, Work Like a Slave focuses on the commitment required to beat the odds and change the world.

Divided into 10 chapters, Rules For Revolutionaries will energize you and make you feel ready to take on the world:

May this be one of the first books you read in 2005. If you've already read it, read it again (it's already on my to-do list). Finally, if you really are a fellow revolutionary, I'd love to hear from you - just send me an email.

Michael Davis, Byvation

---> To swing for the fence, entrepreneurs must avoid the shark-infested red water and sail into the deep blue sea.
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6 of 7 people found the following review helpful By Eric Kassan VINE VOICE on February 11, 2005
Format: Paperback
Rules for Revolutionaries does a good job of presenting many good suggestions for succeeding with a new product and/or company. It also presents interesting reasoning why numerous companies repeat the same mistakes (called death magnets in the book). The book is well written, with considerable humor and history thown in to make it more enjoyable.
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