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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Paperback – May 3, 2000
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About the Author
Guy Kawasaki, author of The Macintosh Way, is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.
Michele Moreno was the coauthor of Guy Kawasaki's previous book, How to Drive Your Competition Crazy.
Top Customer Reviews
I have read so many business books (including books on start-ups) and invariably with the exception of a couple of books, those for start-ups are of low value and do not provide sufficient information desperately needed by entrepreneurs.
With so many fluff books on start-up companies and entrepreneurs, there is a great need for more in-depth how-to books. This one certainly has not bucked the trend. It seems that so many of the reviewers are just so proud and honored to speak of Mr. Kawasaki's previous stent with Apple or his garage.com firm (which I still do not think he is sure what their mission is) that they have not given the book a truly subjective and unbiased review.
When reviewing a book for entrepreneurs you should ask yourself the foillowing question:
Does the book really show you how to be successful? Is the information so valuable that you will study it and take notes or refer back to it for future use?
There are very few sources of valuable education for entrepreneurs anywhere. Therefore it is important that the authors of these books provide what is left out in business schools. Traditional business topics are covered well in business schools so there is more room for business fluff books. Despite this fact, there are still many books on traditional business topics.
In contrast, for entrepreneurs, the only source of education is the book market so you should stay away from fluff books or motivational type books, all of which teach you nothing.
The book is based on 3 principles:
1) Create like a god
"Develop revolutionary products and services by analyzing how to solve current problems."
First, Guy walks you through the 3-step revolutionary thought process that leads to breakthrough product creation. It's very practical, and if followed, will generate amazing ideas for your business.
Next, Guy introduces you to a concept he calls, "Don't Worry, Be Crappy." Simply put, don't worry about perfecting a product before sending it to market. Focus on getting your product quickly to the market, but be ready to make constant improvements based on user feedback. He says effective companies have a circular built-in system for continuous product perfection, rather than viewing the product life cycle as linear. It's not how good you can make your product the first time, but rather how quickly you can respond to feedback after it launches.
Finally, Guy explains DICEE -- a formula for creating great products. If you've ever wondered what makes Apple products so attractive, it would be beneficial for you to examine this formula and evaluate how it can be added to your own products.
2) Command like a king
"Take charge with strategic decisions that break down barriers of product adoption."
For any revolutionary product, there will be barriers to overcome. Here, Guy gives us 5 common ones: Ignorance, Inertia, Complexity, Channel, and Price.Read more ›
Nearly everyone in business wants to say they're an entrepreneur, when in fact their certainly walking a well worn path - they are the status quo.
The book is divided into three sections, whose titles alone spring to life. First, Create Like a God discusses the way that radical new products and services must really be developed. Second, Command Like a King explains why take-charge leaders are truly necessary for such developments to succeed. And third, Work Like a Slave focuses on the commitment required to beat the odds and change the world.
Divided into 10 chapters, Rules For Revolutionaries will energize you and make you feel ready to take on the world:
May this be one of the first books you read in 2005. If you've already read it, read it again (it's already on my to-do list). Finally, if you really are a fellow revolutionary, I'd love to hear from you - just send me an email.
Michael Davis, Byvation
---> To swing for the fence, entrepreneurs must avoid the shark-infested red water and sail into the deep blue sea.
Most Recent Customer Reviews
I purchased this book for a class. Love the business concepts in the book. If you want an easy but meaningful read with information that you can apply to your business... Read morePublished 12 months ago by Austin
Kawasaki is engaging as speaker and writer. He fills his books with pithy and memorable slogans as well as inspiring anecdotes of what other business leaders have done that have... Read morePublished 19 months ago by Carolyn Kost
This book is required for an Innovation class I am taking, and it is full of useful nuggets and examples, but was published in 1999, so....it needs a serious update. Read morePublished on October 12, 2013 by LMF
I just picked this up for our tech entrepreneurship library. It's an older read but still a great resource to inspire entrepreneurial thinking. Read morePublished on July 8, 2013 by Joann MacMaster
I gave this book as a gift to someone ho has others by this author.
I was told that the book was good. Not as good as some of others though.
What isn't excellent from Guy Kawasaki. Stretched my thinking and planted lots of new and fresh ideas. Well worth the buy.Published on March 12, 2013 by Frances G
I recently reviewed APE by Guy Kawasaki, and wanted to check out some of his earlier books. I'd been familiar with him for a long time, but hadn't read his earlier stuff. Read morePublished on February 17, 2013 by Alain B. Burrese
There are some good lessons in this book, but it is a bit dated and bias. I got tired of hearing about Apple from the 80's and 90's.Published on January 31, 2013 by Adam