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"Rules, which teaches would-be innovators how to expand the status quo and succeed in the process, is an easy and entertaining read full of commonsense guidelines, mind-expanding exercises, and down-to-earth aphorisms." -- Business 2.0
Guy Kawasaki, author of The Macintosh Way, is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.
Michele Moreno was the coauthor of Guy Kawasaki's previous book, How to Drive Your Competition Crazy.
I purchased this book for a class. Love the business concepts in the book. If you want an easy but meaningful read with information that you can apply to your business... Read morePublished 6 months ago by Austin
Kawasaki is engaging as speaker and writer. He fills his books with pithy and memorable slogans as well as inspiring anecdotes of what other business leaders have done that have... Read morePublished 14 months ago by Carolyn Kost
This book is required for an Innovation class I am taking, and it is full of useful nuggets and examples, but was published in 1999, so....it needs a serious update. Read morePublished 23 months ago by LMF
I just picked this up for our tech entrepreneurship library. It's an older read but still a great resource to inspire entrepreneurial thinking. Read morePublished on July 8, 2013 by Joann MacMaster
I gave this book as a gift to someone ho has others by this author.
I was told that the book was good. Not as good as some of others though.
What isn't excellent from Guy Kawasaki. Stretched my thinking and planted lots of new and fresh ideas. Well worth the buy.Published on March 12, 2013 by Frances G
I recently reviewed APE by Guy Kawasaki, and wanted to check out some of his earlier books. I'd been familiar with him for a long time, but hadn't read his earlier stuff. Read morePublished on February 17, 2013 by Alain B. Burrese
There are some good lessons in this book, but it is a bit dated and bias. I got tired of hearing about Apple from the 80's and 90's.Published on January 31, 2013 by Adam