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Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self [Hardcover]

Alan M. Webber
4.6 out of 5 stars  See all reviews (41 customer reviews)

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Book Description

April 21, 2009

“Alan Webber’s wise words give guidance and hope in a world gone upside down. Incisive and practical, timely and timeless, he is a mentor of the highest order.”

—Jim Collins, New York Times bestselling author of Good to Great

 

In Rules of Thumb, Alan Webber—co-founder of Fast Company and one of the most important thought leaders of the last two decades—provides 52 rules of thumb, one for each week of the year, to help leaders stay productive and inspired even in the most turbulent times.


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Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self + Cengage Advantage Books: This is PR: The Realities of Public Relations
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Editorial Reviews

From Booklist

Webber, entrepreneur and columnist, offers advice and inspiration with 52 practical lessons gleaned from more than 40 years of working with extraordinary leaders in a variety of endeavors. He sets out to help today’s professional men and women stay focused, productive, and inspired even in our most turbulent times of change relating to globalization, technology, and the knowledge economy. The author kept records of his experiences and describes them along with the lessons he learned, showing us how these lessons can be applied to our business or personal life. His rules? When the going gets tough, the tough relax; don’t implement solutions, prevent problems; the difference between a crisis and an opportunity is when you learn about it; every start-up needs four things: change, connections, conversation, and community; entrepreneurs choose serendipity over efficiency; knowing it ain’t the same as doing it; and great leaders answer Tom Peters’ great question: “How can I capture the world’s imagination?” This excellent book offers valuable, thought-provoking ideas for library patrons. --Mary Whaley

Review

“This excellent book offers valuable, thought-provoking ideas for library patrons.” (Booklist )

Product Details

  • Hardcover: 288 pages
  • Publisher: HarperBusiness; First Edition edition (April 21, 2009)
  • Language: English
  • ISBN-10: 0061721832
  • ISBN-13: 978-0061721830
  • Product Dimensions: 6 x 1.1 x 9 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Best Sellers Rank: #772,265 in Books (See Top 100 in Books)

More About the Author

According to those who know him best, Alan M. Webber is witty and wise (on Mondays and Wednesdays), thoughtful and provocative (on Tuesdays and Thursdays), and irreverent and creative (on Fridays and Saturdays). On Sundays he rests. He is the cofounding editor of Fast Company magazine and was the editorial director and managing editor of the Harvard Business Review. He's worked in federal, state, and local government, writing speeches and focusing on innovative policy initiatives. Currently he calls himself a 'global detective' which has the benefit of meaning little but sounding cool. Two of the high points of his life came when he spent a summer shagging fly balls with the St. Louis Cardinals during batting practice and when he took his first trip to Japan and was told he looked like Bruce Willis. He's married to Frances Diemoz, an architect and furniture maker; his son and daughter, Adam and Amanda, are his two favorite children in the world.

Customer Reviews

You'll love this book if you dip into it from time to time and read a bit. Walter H. Bock  |  11 reviewers made a similar statement
Alan Webber's new book is an important and valuable work of "edu-tainment." Richard H. Meeker  |  14 reviewers made a similar statement
The book is easy and quick to read. Clifford F. Lykke  |  13 reviewers made a similar statement
Most Helpful Customer Reviews
22 of 23 people found the following review helpful
5.0 out of 5 stars What if you don't agree with this review? May 15, 2009
Format:Hardcover
Most self-help books (amazon.com currently lists 24,855 of them) are generous with words and thin on genuine ideas. Alan Webber either wanted to be done with the book business in one go or he has an endless supply of ideas. "'52 Rules of Thumb"' contains material for 52 average self-help books; each single rule could have been rolled out to 200-plus pages easily. Thank you Mr Webber for resisting that temptation. For anybody in the communication business (PR, priesthood, politics, parenting) this book is a treasure trove. The idea looter''s wet dream. Whenever preparing a sermon or a sales pitch or a motivational speech just pick one of Mr. Webber''s rules of thumb and you have an easy start. This book deserves five stars. You don''t agree? Well, my favorite rule in the book is '"Learn to take 'No' as a question"'.
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27 of 34 people found the following review helpful
5.0 out of 5 stars Bite-size nuggets sure to change you April 21, 2009
Format:Hardcover
Alan Webber has a track record unlike almost anyone else in the history of business. His passion and insight at Fast Company magazine revolutionized our world in the best possible way.

This book is like a blog, but better, because you can highlight it, postit it and bring it on an airplane. If you find yourself enjoying books where you can mull over a nugget or two and suddenly find them changing your strategy, this is a great book for you.
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9 of 11 people found the following review helpful
5.0 out of 5 stars Better Than Botox!!! May 5, 2009
Format:Hardcover
I just read this book during a cross-country plane flight on Monday and I must admit that I will not be requiring any Botox injections, for my forehead wrinkles, for some weeks. As I read through the various "truths for winning at business", fellow passengers would observe me slapping my forehead and uttering either, "Yes, of course" or "Why didn't I think of that."

With just the kind of chapter titles you would expect coming from one of the guys who invented Fast Company (the insanely great business mag that has never recovered the founders' absence), my favorites among Webber's various rules include: Change is a math formula; A good question beats a good answer; Learn to take no as a question; Facts are facts but stories are how we learn; If you want to change the game change the economics of how the game is played; Everything communicates; and Content isn't king, context is king.

You will find that each of these 52 entries includes a short story followed by a 'So What?' explanation of how this rule has practical application for the reader. Alan, thanks for a great, thought provoking read . . . and a flat forehead.
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Most Recent Customer Reviews
5.0 out of 5 stars Good purchase
The book got here fast compared to the other books I bought at the same time, and it was in great condition when I got it. Good Amazon experience.
Published 20 months ago by Nevil
5.0 out of 5 stars It's a masterpiece!
This book was a fairly recent find, after I started my business in October last year. I picked this book from the library and at first I did not think too much about it. Read more
Published 23 months ago by Soma Bhadra
5.0 out of 5 stars Entertaining as well as informative results from world-class mulling
This book is as difficult to describe as it is easy to appreciate. What we have here is a series of 52 mini-commentaries, each devoted to an insight or conviction that Alan Webber... Read more
Published on March 25, 2011 by Robert Morris
5.0 out of 5 stars Great for entrepreneurs/innovators, or entrepreneurs/innovators at...
I came across the name of Fast Company frequently but I had not read it before. I picked this book up because of the recommendations by Daniel Pink, Tom Peters and Seth Godin. Read more
Published on January 5, 2011 by ServantofGod
4.0 out of 5 stars The Rules I Will Take With Me, or Already Do
A friend of mine recently recommended Rules of Thumb, here is my take, and my rules.

I like that he approached the key topics of management through these rules. Read more
Published on December 6, 2010 by Daniel W. Rasmus
4.0 out of 5 stars Interesting & Thought-Provoking
I'm back on a business book kick and have some pretty good stuff I want to share with you. For now, let me introduce you to Alan Webber. Read more
Published on October 10, 2010 by amcmoore
4.0 out of 5 stars Practical mottos to work/live by
I've come to think of rules-of-thumb as "residue" of an expert's accumulated experience. Good rules-of-thumb become mottos for everyday work and living. Read more
Published on September 2, 2010 by Ben Ziegler
4.0 out of 5 stars Truths for Winning at Business
Among other things, Alan Weber has served as the Editor of the Harvard Business Review was the co-founder of Fast Company magazine. Read more
Published on August 9, 2010 by Kevin Eikenberry
2.0 out of 5 stars just okay
it's an okay book. you'll gain a little perspective, but the author draws all of his stories and conclusions from just 5 or 6 life experiences.
Published on April 7, 2010 by Creed Smith
4.0 out of 5 stars This book will both grab your attention and hold it.
Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self
Review by Richard L. Weaver II, Ph.D. Read more
Published on March 17, 2010 by And Then Some Publishing LLC
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