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42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success Paperback – September 7, 2011

5 out of 5 stars 23 customer reviews

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Editorial Reviews

Review

"A tactical and practical guide to web activities that will help you avoid the pitfalls and potholes." - Guy Kawasaki, Author, "Enchantment: The Art of Changing Hearts, Minds, and Actions" and former Chief Evangelist of Apple

"The rules may be less important than the examples! Some of the anecdotes are counter-intuitive and web 'ambassadors' will benefit simply by asking the questions implied by author Gamse's rules." - Vint Cerf, Internet Pioneer

"Philippa is . . . laser-focused on what works, what's tried and true and what simply makes sense. Just having this book on your desk will make you a better online marketer." - Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Author, "Social Media Metrics"

"Philippa has put together dozens of gems to help you get more from your web presence and think more deeply about your business, your customers and how to approach them. A must-read in this age of social media." - Dr. Mark S. Albion, Co-Founder, More Than Money Careers LLC, and former professor, Harvard Business School

"Philippa provides an excellent list of 'checks and balances' for those who might be too close to their own material, or too used to seeing things from only one perspective." - Darrin Johnston, Senior Vice President, Sales, Meyer Corporation

About the Author

A Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Long before most people had seen the power of online communication tools, Philippa was an "Internet evangelist" for a major national nonprofit organization.

Since then, Philippa has critiqued over 5,000 websites in North America and Europe. As a consultant, she drills deep into the visitor experience of each site, and creates actionable and specific recommendations. Her clients report significant improvement in their levels of quality traffic, visitor engagement, customer loyalty and qualified sales leadwithin 30 days of implementing her suggestions.

Philippa is an Adjunct Faculty member at Hult International Business School (ranked by The Economist at #17 among US business schools), where she teaches digital and social media marketing.  In 2003, Philippa was awarded the prestigious Certified Management Consultant designation. The CMC is an ISO-accredited qualification recognized in over 60 countries, and held by less than 1% of the consulting profession.

Philippa is a member of the Brains Trust for the Small Business Advocate radio show with Jim Blasingame. She is interviewed frequently, and presented a series of monthly segments for the National Speakers Association "Voices of Experience" audio magazine, 2006-2007. The ground-breaking Seven Steps to Building Electronic Communities, which Philippa co-authored with Terry Grunwald in 1993, continues to be cited as a foundational text for the social networking movement.

More recently, Philippa was featured as the sole expert in the cover story on effective web strategy for the UPS Compass Magazine Fall 2009 edition, distributed to over 1 million businesses. She also presented the opening keynote for the 2012 MarketingProfs University course Websites That Work. In  March 2013, Philippa will speak at the prestigious Techkriti program at the Indian Institute of Technology in Kanpur.
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Product Details

  • Paperback: 136 pages
  • Publisher: Super Star Press (September 7, 2011)
  • Language: English
  • ISBN-10: 1607730669
  • ISBN-13: 978-1607730668
  • Product Dimensions: 5.5 x 0.3 x 8.5 inches
  • Shipping Weight: 14.1 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #3,059,037 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
42 Rules for a Web Presence That Wins ebook by Philippa Gamse
This book is about the net and how to use it effectively in your business, your goals and strategies.
There is some advice at the beginning, basically to go to the experts.
The book starts with the net in the 1990's and I also found there was much there. Love how she targets a certain area and finds the expert with the right knowledge/answers and gives that to you.
Like how she uses the 'seeing is believing' concept when it comes to a web site.
With her knowledge and the clients she's helped in the past the book leaves you to believe, she's seen it before and knows how to get the most out of what you are doing-especially the one of the long-term nursing facility where the menu is listed daily, so those on the outside will know what their loved ones on the inside had for a meal.
Although not all 42 rules may apply to you, I do suggest you sit down and read through all of them, the words are so informative.
Even though an example might be about a business to make money if your site is for information sources only you may be surprised at just a simple thing about layout can also benefit your website.
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Format: Paperback
Author Philippa Gamse audits business websites, and finds that 95% of her clients are leaving money on the table. If that's not enough to rock your world, then please remember that those who invest in outside reviews are already ahead of the curve, so she's telling us something important - virtually all business websites could yield more revenue.

This is a light and fairly quick read. It covers a lot of ground, not down to the nitty-gritty, rather a food-for-thought style. Although the title calls them "Rules," the sections of the book are perhaps better described as "things you really, really need to think about." The book covers management issues, selling strategy and tactics, content creation and measurement.

Gamse includes lots of real-life examples from her own experience with clients, a mix of success stories and cautionary tales. Each example is accompanied by her take on how to approach that issue. Even if you don't always choose the same approach, it's worth the read to be aware of these issues and give thought to how you'll handle them. (My personal favorite is Rule 14: Learn to Tell the Baby from the Bathwater, which warns us not to flush successful assets when redesigning a site.)
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Format: Paperback
Do you know the effectiveness of your website? Do you ever look at your website through a potential client's eyes? Do you know how to connect with your audience? With practical questions and real examples addressing each question, this book is phenomenal in its breadth while being a quick and simple read. Philippa Gamse's book is organized into well delineated chapters without ever losing the underlying theme of understanding what we all want out of our own websites. The 42 rules are more like 42 issues we should all be thinking about to increase our web presence, and the best part is she provides information in her real life scenarios and examples so we are empowered to address the issues. To quote Philippa "You must have a clear strategy for your web presence at all times" and her book provides a wealth of information on the different facets of a website and how best to get what we want out of it.
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Format: Paperback
Sounds more like a review of fiction but - "Once I started I couldn't put it down!" There are very few works of non-fiction I can say that about but this is certainly one of them. Actually it is so far the only one. I feel like Philippa Gamse enlightened me completely on the power of the website. I will never visit nor view a website the same way again. Her format and presentation were straight forward and I could "get it" with each rule in just a couple of pages. The explanations were to the point and clear, easy to understand with an anecdote to illustrate the rule as well. Thanks, Philippa. You made my day. Our website will never be the same.
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Format: Paperback Verified Purchase
The author has put together a wonderful list of "rules" that businesses should consider when developing a web strategy for their organizations. As a web designer, I've found this to be the perfect guide to give to my clients to read while we work together on their website. Each section is concise and gets directly to the point, giving my clients what they really need to know without overwhelming them.
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Format: Kindle Edition
This book is a must read for the decision makers of companies both large and small. In this day and age it isn't a question of whether or not you have an online presence. If you have customers who are using social media, chances are you have an online presence. The question is, who is running it? This book is an excellent and concise summary of the key considerations for owning and managing your company's online presence. It is a quick read that packed with essential information for any company that wants to thrive in today's marketplace.
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Format: Paperback
The web presence "party in Philippa's head" that is on the pages of this intriguing and imminently clear and practical book is well worth joining. Not only did I get the benefit of Philippa's sage advice (coming from someone who is clearly not just a technical guru but a sophisticated business professional well versed in marketing strategy), I got introduced to countless experts in the field--at just the right moment when their advice was relevant to the rule. Rules books can be simplistic. On the contrary, 42 Rules for A Web Presence That Wins was amazingly rich and useful. We recently re-designed our website and we will be busy looking at further improvements with Philippa's voice in our heads.
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