or
Sign in to turn on 1-Click ordering.
 
 
Express Checkout with PayPhrase
What's this? | Create PayPhrase
Sorry!
More Buying Choices
52 used & new from $0.98

Have one to sell? Sell yours here
 
   
Ruling the Waves: From the Compass to the Internet, a History of Business and Politics along the Technological Frontier
 
 
Tell the Publisher!
I’d like to read this book on Kindle

Don’t have a Kindle? Get your Kindle here.
 
  

Ruling the Waves: From the Compass to the Internet, a History of Business and Politics along the Technological Frontier (Paperback)

~ (Author) "Partenia is a lonely place..." (more)
Key Phrases: pay television market, telegraph firms, telegraph pioneers, New York, United States, Ruling the Waves (more...)
4.6 out of 5 stars  See all reviews (8 customer reviews)

Price: $22.00 & eligible for FREE Super Saver Shipping on orders over $25. Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Tuesday, November 10? Choose One-Day Shipping at checkout. Details
21 new from $1.99 31 used from $0.98

Formats

Amazon Price New from Used from
  Hardcover, September 20, 2001 $33.00 $1.95 $0.01
  Paperback, January 6, 2003 $22.00 $1.99 $0.98

Frequently Bought Together

Customers buy this book with How Users Matter: The Co-Construction of Users and Technology (Inside Technology) by Nelly Oudshoorn

Ruling the Waves: From the Compass to the Internet, a History of Business and Politics along the Technological Frontier + How Users Matter: The Co-Construction of Users and Technology (Inside Technology)
  • This item: Ruling the Waves: From the Compass to the Internet, a History of Business and Politics along the Technological Frontier by Debora L. Spar

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • How Users Matter: The Co-Construction of Users and Technology (Inside Technology) by Nelly Oudshoorn

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details


Customers Who Bought This Item Also Bought

Who Controls the Internet?: Illusions of a Borderless World

Who Controls the Internet?: Illusions of a Borderless World

by Jack Goldsmith
4.4 out of 5 stars (12)  $8.69
Technology in World Civilization: A Thousand-Year History

Technology in World Civilization: A Thousand-Year History

by Arnold Pacey
4.0 out of 5 stars (7)  $12.41
The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception

The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception

by Debora L. Spar
4.4 out of 5 stars (8)  $17.79
The Wealth of Networks: How Social Production Transforms Markets and Freedom

The Wealth of Networks: How Social Production Transforms Markets and Freedom

by Yochai Benkler
4.1 out of 5 stars (14)  $13.60
Code: And Other Laws of Cyberspace, Version 2.0

Code: And Other Laws of Cyberspace, Version 2.0

by Lawrence Lessig
4.6 out of 5 stars (7)  $13.16
Explore similar items

Editorial Reviews

From Publishers Weekly

In an attempt to place the commercialization of the Internet in historical context, Spar argues that advances in communications technology from oceangoing ships to the Internet occur in successive phases of innovation, com- mercialization, creative anarchy and rules. Discoveries by researchers and explorers acquire commercial value, she claims, which attracts both investment and pirates. The increasing value of the former subsidizes efforts to suppress the latter. Out of that conflict emerges a legal structure to support the new industry. Spar, a professor at the Harvard Business School, traces this cycle seven times, in European oceangoing trade from the 15th to the 18th century; telegraph, radio and satellite television; cryptography, software and digital music reproduction. Although her thesis is provocative, it's not precise enough to yield dramatic insights. For example, the author defines all lawbreaking as piracy. In her view, Phil Zimmerman, who developed the e-mail security code known as Pretty Good Privacy, was a pirate who gave it away for free in possible violation of U.S. technology export control laws, though this reverses the common usage in which a pirate steals something from others. Since laws are unclear during periods of innovation, the author can label anyone a pirate when necessary for her model. Often in her account, the same figures are pirates and opponents of piracy (the subtitle subtly illustrates this). The first three chapters are sketchy attempts to cover broad topics in a small space, while the last four focus selectively on narrow aspects of the innovation in question (for example, the software chapter is mainly an account of the Microsoft antitrust case). Despite its defects, the book raises worthwhile questions and delivers compelling anecdotes. Undemanding readers and browsers will not be disappointed.

Copyright 2001 Cahners Business Information, Inc.

--This text refers to the Hardcover edition.


From Booklist

To understand what the Internet revolution holds in store, Spar suggests, we need only look to the past. Spar, a Harvard Business School professor, argues eloquently that history shows that "life along the technological frontier moves through four distinct phases." With a rich array of examples, she describes the phases as they follow a pattern of innovation, commercialization, creative anarchy, and governance. She illustrates how early commerce on the high seas became the target of piracy, how Gutenberg's printing press threatened the authority of the church, and how the British navy at first usurped Marconi's radio. Highlighting the dynamic give-and-take between government and business--between politics and commerce--she explains how rules evolve to "control" new technologies and how the creators of those technologies eventually accept the rules in order to protect themselves. Although drawing parallels between Caribbean pirates and Napster downloaders or between Gugliemo Marconi and Marc Andreessen may seem superficial at first, Spar's skillful, detailed narratives make those comparisons meaningfully instructive. David Rouse
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.

Product Details

  • Paperback: 416 pages
  • Publisher: Harvest Books (January 7, 2003)
  • Language: English
  • ISBN-10: 015602702X
  • ISBN-13: 978-0156027021
  • Product Dimensions: 8.7 x 5.6 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon.com Sales Rank: #928,538 in Books (See Bestsellers in Books)

More About the Author

Debora L. Spar
Discover books, learn about writers, read author blogs, and more.

Visit Amazon's Debora L. Spar Page

Inside This Book (learn more)




What Do Customers Ultimately Buy After Viewing This Item?

Ruling the Waves: From the Compass to the Internet, a History of Business and Politics along the Technological Frontier
98% buy the item featured on this page:
Ruling the Waves: From the Compass to the Internet, a History of Business and Politics along the Technological Frontier 4.6 out of 5 stars (8)
$22.00
The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception
2% buy
The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception 4.4 out of 5 stars (8)
$17.79

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 

Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

 

Customer Reviews

8 Reviews
5 star:
 (6)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.6 out of 5 stars (8 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
8 of 11 people found the following review helpful:
5.0 out of 5 stars Finally. Reason not Hype: A Rational Look at the Internet, September 25, 2001
By A Customer
Finally, a book that doesn't treat the Internet like the end of the old world, or the beginning of a new one. Instead, "Ruling the Waves" is a fascinating and innovative analysis that takes a refreshing look at the Internet well beyond the hype, placing it in historical perspective, and arguing that we've seen similar patterns playing out in lots of previous technologies: in ocean-going trade, telegraphs, radio and so forth. I found the parallels informative and deeply insightful. Clearly, the author knows a lot about current technologies, but she doesn't get all caught up in the usual hype that surrounds them. Most importantly, I gained a much better understanding and clearer perspective of the current interaction between politics and technology. The book makes a compelling argument as to why government will have to play a much large role in regulating the new economy.
Ruling the Waves Rules! An absolute must read!
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1 of 1 people found the following review helpful:
5.0 out of 5 stars Fascinating look at emerging technologies, commerce, and government , June 30, 2005
By Tim F. Martin (Madison, AL United States) - See all my reviews
(TOP 1000 REVIEWER)    (REAL NAME)      
_Ruling the Waves_ by Debora L. Spar is a fascinating book on the history of business and politics in the fields of emerging technologies, one I honestly feel everyone should read, as it is invaluable for the sense of context and perspective it provides.

Much has been made about how truly revolutionary the internet is, how that its very existence breaks all the old rules, that it is going to steer the world towards a new social order, perhaps even sever the link between the market and the state. Many prophets have proclaimed how the internet will create a realm where government has no force, where big business is powerless, and where many things - such as music - will essentially be free.

Spar readily acknowledges that the net is indeed radical and that it will produce many changes in society, politics, government, and business. However, she sought through this book to show that the emergence of the internet is not without precedent, that it is perhaps just another arc along technology's frontier. By comparing the changes brought about by the development of transoceanic commerce during the Age of Exploration and the arrival of the telegraph, radio, satellite television, and publicly available encryption technology with the rise (and possible fall) of Microsoft (looking at both the issue of operating systems and web browsers) and the advent of MP3 technology, Spar showed how the worlds of government and commerce have coped again and again with what were at the time paradigm-shattering revolutionary developments. The end of the dominance of big business and government has been predicted several times before and in each case the prophets were wrong. In truth, there were significant changes and for a time governments were more or less powerless in some instances thanks to a gap between technology and policy, but these gaps did not last for long. While new technologies can wound government, they never kill it, and the very pirates and pioneers who for a time gleefully predicted its demise (or at least its powerlessness over them and their new realm of business) have in the end craved the stability and order offered by government. In essence, once they staked their claim in a new technological frontier, they wanted someone to protect that stake.

Each of these revolutions followed a predictable pattern as Spar brilliantly showed, beginning the book with an overview of this pattern and then in the following chapters showing how this pattern was followed in each instance (and along the way providing some fascinating history and anecdotes). The first phase is that of innovation, the stage of "tinkerers and inventors," not a phase marked by much if any commerce. It is populated by people interested in technology for its own sake, a world of fellow enthusiasts. Often in this early stage the new technology and its adherents are either largely unknown to the public or not accorded much respect. When Samuel Morse first demonstrated the telegraph to Congress in 1838, many just laughed. Generally in this stage most if not everyone involved is unaware of any real commercial use for the new technology; when the radio first appeared it was seen as perhaps a useful adjunct to the telegraph, a way to communicate with ships at sea, not as a mass market for broadcasting music.

The second phase is populated by pioneers, individuals who have moved into the new technological frontier and have seen ways to make profits - often very large profits - from the new technology, carving new empires and entire new fields of commerce where previously none had existed, out of the reach of government and existing businesses. This phase is truly frontier-like; speed is essential, as many scramble to stake their claim, the individuals in question often being quite young (Marconi was 20 when he started marketing his radio in the UK while Marc Andreessen was 23 when he founded Netscape). Pirates exist of course too, drawn by the new wealth and near complete lack of rules. There is little to stop them as public policy simply has not caught up yet with the new frontier (such as when Rupert Murdoch started to broadcast satellite TV into the tightly controlled British market in the early 1980s).

The third phase is what she termed creative anarchy. This is the stage when the pioneers, those who are seeking to make a profit, start to demand rules. Property rights for instance are not an issue in the first phase, as many early inventors -such as with the telegraph or the internet - essentially distributed their breakthroughs for free. As the technology matures and early pioneers establish profitable enterprises in the new frontier, they seek protection from the chaos and pirates of the second phase. For instance while the relatively few users of radio in the 1910s could transmit signals to their heart's content as the radio waves seemed infinite and owned by none, by the 1920s established radio stations were keen to protect their stretch of the airwaves as what had once seemed infinite was now congested and crowded and early radio stations sought to keep from being drowned out by amateurs or competing stations. Before government stepped in this new market was in danger of grinding to a halt with the constant din of rival signals. Similar problems occur over issues of coordination; whose standard is going to prevail in terms of say operating systems, and with competition, as often a single dominant pioneer emerges and creates a virtual monopoly, solving some problems but creating others (as with Western Union, Marconi, and Microsoft).

The final phase is the establishment of rules, when government reenters the scene, nearly always at the urging of the dominant companies in a new field. The original rush away from government has come full circle as "the rebels return to the state," needing the state to secure their new wealth, to enforce issues of contracts, property rights, and provisions for standardization. Spar believed that the internet will reach this phase.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1 of 1 people found the following review helpful:
5.0 out of 5 stars How the technology was won, October 1, 2003
By Rick Sline (Houston, TX USA) - See all my reviews
(REAL NAME)   
Professor Debrora Spar's explanation of key factors in the creation, building, and usage of key technologies over the last millineum. Her chronology starts with the beginnings of global navigation (pre Columbus) and the corresponding mayhem that ensued over the years via profit making, profiteering and pirating - all of which are not only inner-related but have gray boundaries been them. The chronology brings us through the development of communication first by telegraphy, then radio, television, cryptography, computers (a la Microsoft's trials and tribulations), internet and finally to the continuing saga of MP3 music.

The book actually opens with the story of the Vatican's dismissal of a too-liberal French bishop Jacques Gaillot to the remote Sahara outpost of Partenia. Not to be silenced, Bishop Gaillot continues his ministry and in fact expands it, by bringing his case to the internet - Partenia has thus become his soap box to be read by many more people than he ever could have reached had he be allowed to remain in France and only speak to those he came in personal contact with. Thus it has been throughout history - the new technology and the messages they carry are unstoppable.

Interwoven in this scholarly yet entertaining book are the concepts of each technologies stages of chaos, anarchy, self-regulation, deal making and deal braking, piracy, monopoly, and attempts at government control. Interestingly, in most cases the founders and early pioneers end up with little more than historical recognition.

There is no simple solution, no way to predict the future; Spar suggests a number of stages and issues that seem to repeat. Interestingly while enjoying this book, I read a paragraph to my wife, slightly changing a few of the words and leaving off a few minor details that would have given away the time and the company. Halfway through, my wife blurted out, "Oh you're talking about Microsoft!". No, the paragraph was about Western Union, the telegraph company and the time was well before the beginning of the twentieth century!

If such history appeals to you or if you're interested in some clues of how technologies mature, this is an excellent book.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

3.0 out of 5 stars The history of network monopolies (real or otherwise)
Spar tries to organize her thoughts with a 'staged' scheme for technological diffusion:
1. Inventor/pioneer creates the technology
2. Read more
Published on May 17, 2005 by Mark Mills

4.0 out of 5 stars Great book
Ruling the Waves: Cycles of Discovery, Chaos, and Wealth from the Compass to the Interne by Debora L. Read more
Published on April 9, 2003 by Justin Babb

5.0 out of 5 stars Ruling the Waves
An excellent, well-researched account of the recurring patterns that accompany technological development. Read more
Published on January 5, 2003 by Prasanna Tambe

5.0 out of 5 stars A great book on new technologies, new markets & new rules!
Debora L. Spar's "Ruling the Waves: Cycles of Discovery, Chaos, and Wealth from the Compass to the Internet" is a fascinating and very well-written account of the ways in which... Read more
Published on March 27, 2002 by L. Bures

5.0 out of 5 stars A Tour of Technological and Commercial Discovery
This outstanding book takes the reader on a tour of technological and commercial discovery from the fifteenth century down to the present day. Read more
Published on January 26, 2002

Only search this product's reviews



Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   




Product Information from the Amapedia Community

Beta (What's this?)


Look for Similar Items by Category


Look for Similar Items by Subject

 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.