Rum [Hardcover]

Dave Broom (Author), Jason Lowe (Photographer)

Book Description

Publication Date: November 1, 2003

The world has fallen in love all over again with rum. Now among the world's top four spirits, rum sales continue to increase steadily. Its popularity notwithstanding, this is the first full-color reference book to detail the history, various production processes, and manifestations of rum. Prolific spirits expert Dave Broom explores the complex and colorful history of rum from its beginnings among slaves in the Caribbean. He probes the intricacies of pure rum by the island or country in which each variety was first made, illuminating the role of microclimate and slightly distinct production techniques in determining style and flavor. After a section examining the multitude of blended and spiced rums on the market, Broom offers the reader detailed instructions on achieving the greatest possible appreciation of the rum-drinking experience. The book also includes a complete A-Z directory of rum distilleries and societies worldwide. Illustrated with specially commissioned art, shot on site in the Caribbean, Rum is the ultimate resource for the professional or armchair connoisseur of any strain of this fascinating product.

Editorial Reviews

Review

This is a most attractively produced illustrated book about one of the world's oldest spirits. The first rum may have been enjoyed some 2,500 years ago, but the modern drink began with moonshine fermented by Iberian New World settlers and later by the other Europeans when they established their Caribbean colonies. Perhaps the most popular rum comes from Cuba, where humidity levels are responsible for the sweetest sugar cane, and where in 1878 Don Facunado Bacardi imported the first still and created his famous brand. Dave Broom examines the colourful history of rum and explains production techniques from around the world. He also offers a directory of more than 200 rums with tasting notes and ratings. --This text refers to an out of print or unavailable edition of this title.

About the Author

Dave Broom is an award-winning drink writer. Among his books are Drink! Never Mind the Peanuts, winner of the Glenfiddich Drink Book of the Year 2002, as well as the Handbook of Whisky, Spirits & Cocktails.

Jason Lowe travels the world taking photographs for a variety of international publications. He has been particularly well recognized for his work in food and beverage photography.

Product Details

• Hardcover: 176 pages
• Publisher: Abbeville Press; 1 edition (November 1, 2003)
• Language: English
• ISBN-10: 0789208024
• ISBN-13: 978-0789208026
• Product Dimensions: 10.8 x 10.2 x 0.9 inches
• Shipping Weight: 2.7 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #208,784 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars A Delight for Serious Drinkers, December 28, 2003

By 

Bill Marsano (New York, NY United States) - See all my reviews

This review is from: Rum (Hardcover)

By Bill Marsano. Rum has been a forgotten drink for some decades now. Just why it fell from favor isn't entirely clear, but now, more or less all of a sudden, it's back. And in comes with this handsome book--a real lapful of pleasure--to do it justice. Certainly the new interest in cocktails of recent years has fostered the comeback, and so has the long-delayed realization that there really isn't any such thing as "rum." Instead, there are many, many rums--each different by style or flavor or the whim of its maker. Rum shows as many personalities as malt scotch does, in fact. Finally, serious drinkers have recognized that while there are plenty of raffish, piratical rums of the "Fifteen Men on a Dead Man's Chest" variety, there are others that are made as carefully and aged and lovingly as fine cognacs.

David Broom is our guide here--he's a good writer (author of numerous other books on fine drink) and a real expert in the realm of distillative arts. Wisely he doesn't try to cover every rum from every place (there are far too many, after all). Instead he focuses on the home country of rum, which is the Caribbean basin and the Spanish Main (which means, of course, mainland, so we get the word on rums from Venezuela, Guatemala, Guyana, Brazil and elsewhere). But he concentrates on the islands: Barbados, Cuba, the Dominican Republic, Guadeloupe, Haiti, Jamaica, Martinique, Puerto Rico, St. Lucia, Trinidad, the Virgin Islands (U.S. and British) are of principal importance. And of course there are little oddities. Bermuda has its own famous run but grows no sugar cane; the Caymans are known for what might be called "J. and B."--a blend of Jamaican and Barbadian rums. My personal favorite is what Broom rightly calls the "fearsome" Jack Iron, which comes from Trinidad but is unreasonably popular in Grenada and its sister island of Carriacou. It was also illegal--contraband--at least until recently.

I bring this up to illustrate rum's breadth of personality. Jack Iron is a punishing 151 proof but it has been legalized for sale to Grenada's tourists--they pick it up at the airport as a ruffianly souvenir. But I prefer its contraband version, still smuggled in to Carriacou. Every time I visit I call at a certain saloon in Hillsborough, which is just down the road for that lovely airport that has to have cars and cattle chased off the runway, and after some idle chit-chat I ask the barman if he can sell me a bottle of Jack Iron. "Not the fancy kind," I say. "I want the stuff that comes over in a neighborly kind of way." At which point he'll hand me a clear liquid in a recycled plastic soda bottle. It'll have a cheap black-and-white paper label stuck onto it bearing the name Jack Iron and a skull and crossbones. In short, he'll hand me the real McCoy.

Broom does an excellent job of covering the connoisseur rums that are leading this spirit's resurgence, but he doesn't neglect rum's splendidly disreputable side either. It's importand, even critical to understanding rum becuase rum IS a disreputable drink. It was first made from industrial waste--that's what molasses was, after all. And its roots are sunk deep in the misery of slavery and the woes of drunken sailors.

Broom provides helpful guides to appreciating rum and to individual brands of note. Finally, there's a raft of fine, color-saturated photographs by Jason Lowe, to top off this truly fine book.--Bill Marsano has won a James Beard medal for his writing on wines and spirits.

13 of 14 people found the following review helpful:

5.0 out of 5 stars Evocative journey through the universe of rum, May 23, 2005

By 

Elliot Essman (Larchmont, NY) - See all my reviews
(REAL NAME)   

This review is from: rum (Hardcover)

I could kick myself for digging through a shelf of quotation books to find Lord Byron's "There's nought no doubt so much the spirit calms as rum and true religion." Rum, by Dave Broom, a luxuriant keeper volume published by the Wine Appreciation Guild, has got the very same quote emblazoned on the back cover. Of course, Byron used the term "rum" to refer to all potent alcoholic beverages. If anything, the usage attests to the wide historical and social reach of rum. "Here is a drink," Broom writes, "that has been the catalyst for the birth of nations." The scope of Rum, the book, aided immeasurably by the superb photography of Jason Lowe, does true justice to the beverage.

Rum is distilled from sugar cane, and like sugar, it reveals a history of misery and pain. "Rum was slavery's currency; it made some people vast fortunes and helped others forget their misery," Broom reflects. Caribbean sugar production was so labor-intensive that it almost mandated that slaves be worked to death and periodically replaced. The rum and slave trade went hand-in-hand, enriching cities like Bristol in England and Newport, Rhode Island. American rum, sugar and slave trade with the Caribbean led to the first major commercial rifts between the American colonies and England; these soon escalated into heated debate, then gunfire and revolution. America's founding fathers reached for rum above all other beverages when they needed to stiffen their resolve.

In the nineteenth century, technical innovation spurred the creation of a modern rum industry. The Caribbean nations stratified into various "schools" of rum production: Don Facunado Bacardi in Cuba developed light rums; Jamaica kept to fuller-flavored rums ("Jamaicans are hard-headed people. They weren't going to change.") In the twentieth century, changing beverage tastes in Britain (favoring whiskies), prohibition in the US, and the Great Depression of the 1930s signaled a decline in rum's popularity. Today's swing away from the whiskies and towards exotic mixed drinks heralds a revival.

After covering the history of the beverage in great depth, Broom moves to an exacting study of how rum is manufactured. It all begins in the sugar fields. Harvesting and processing sugar cane and its derivatives is "hot, hard, brutal work that has not changed over the centuries," Broom writes. Manufacturing processes vary throughout the Caribbean. You'd never imagine that photographs of pipes and distilling equipment-much of it aged, all of it dignified-could be so exquisite. The passion for the machines and the processes cannot be separated from the passionate beverage itself. Rum is more than a drink; like salt, cotton, pepper or gold, it is a human story.

The key core of Rum is a section entitled "Pure Rums." Broom covers each nation's rum culture and industry in detail, starting with Cuba, "the island that first elevated rum from an interesting to a modern classic spirit." Cuba, the largest Caribbean island, is "the cradle for most of the world's great rum-based cocktails and is home to some of the finest barmen on the planet." Jamaica, of course, has its own ideas. Rum is integral to Jamaican life. Even non-drinking Jamaicans use the beverage as a medicinal rub for wounds and to ward off colds. Jamaicans drink their strong rums-which may at times be distilled illegally-with passion and quickly-voiced opinion. Yet all the islands, and mainland South American nations like Guyana, Mexico, Guatemala, Nicaragua, Ecuador, Venezuela and Brazil, have their own rum heritage. French-speaking Martinique has its own rhum agricole-cane juice rum-subject to strict appellation regulations. Guadeloupe's rhum traditionelle is extremely popular in France as a cooking ingredient. Puerto Rico, home of present-day Bacardi, has become a major rum producer for the American market. The British have their variants; the Royal Navy long motivated its sailors by dispensing (or withholding) rations of rum. Rums are produced in India, Nepal, the Philippines, and all over the world.

You don't just sip or "nose" rum, Broom insists, "you pull all your senses to work: sight, smell, taste, hearing, touch-plus that remarkable reference bank in your head known as memory." And, yes, Broom recommends a certain type of glass for your tasting, in this case a tulip-shaped sherry copita, a brandy snifter, or even a white wine glass; anything but a tumbler. Once you've refined your sense and taste for rum, you can try a hand at some of the "ancient cocktails" (Classic Daiquiri, Rum Flip, Tom and Jerry) or "modern cocktails" (Between the Sheets, Floridita, Mai Tai, Mojito). An extensive final section explains and reviews more than 180 major rum brands, many with evocative label illustrations. Ultimately, Rum-in all its ebullience-could hardly pretend to calm the spirit as Byron suggests; you'd require the real thing for that.

Food writer Elliot Essman's other reviews and food articles are available at www.stylegourmet.com

4 of 4 people found the following review helpful:

4.0 out of 5 stars Great book, but with one major shortcoming, February 2, 2006

By 

Bjorn (Canada) - See all my reviews

This review is from: Rum (Hardcover)

I got this book only a few days ago, and have hardly been able to put it down. The book simply reads like a great story about rum, and it actually pulls you along. The profiles of individual rums are very interesting and useful, and the photography throughout is spectacular.

The major shortcoming is the photograph descriptions. The book is so well-written that it makes you feel like you're there, but the photograph descriptions as so general that they're useless, and actually take away from the book. One photograph shows someone walking up a colourful but run-down backroad in some Carribbean town, but all the caption says is the "The Real Carribbean is in the backroads." Others say things like "Sugar cane harvest" or "A local enjoying some rum". Some basic information about where the photo was taken and a bit more about what we're looking at would be nice.