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Rumor Mills: The Social Impact of Rumor and Legend (Social Problems and Social Issues) Paperback – June 1, 2005

ISBN-13: 978-0202307473 ISBN-10: 0202307476

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Rumor Mills: The Social Impact of Rumor and Legend (Social Problems and Social Issues) + Rumor Psychology: Social and Organizational Approaches + The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors
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Editorial Reviews

About the Author

Chip Heath is associate professor of organizational behavior in the Graduate School for Business at Stanford University in California. Each are accomplished authors and researchers—as are the participants in the volume itself. 



 Veronique Campion-Vincentis a folklorist at the Maison des Sciences de l'Homme, in Paris, France. 



Gary Alan Fine is professor of sociology at Northwestern University in Evanston, Illinois.

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More About the Author

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a publishing company dedicated to creating high-quality, multimedia university textbooks. Dan has an MBA from Harvard Business School. He lives in Raleigh, North Carolina.

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